Let a Lender Pay Your Ad Bill + Prices and Mortgage Rates to Go Up in 2016 + much more...

885,391 daily readers and growing! December 19, 2015 Let a Lender Pay Your Ad Bill Let a Lender Pay Your Ad Bill What is the single biggest expense we as REALTORS have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me explain. Mortgage companies and real estate agents are typically trying to attract the very same people, at the very same time, each spending lots of money in what amounts to a duplication of effort. But what if you could partner with a lender, and both receive the same leads? Well for most people who brand advertise, that’s simply not possible. But you need to rethink your advertising. Is branding the right approach for you? For today’s new generation of super-agents, brand advertising has been replaced with direct response advertising. Direct response advertising differs from brand advertising because it is advertising that expects an immediate and sure result… a direct response. Brand advertising is about establishing your brand in a general and non-specific marketing push. Large companies with only one or two major competitors can afford to brand advertise. Small companies with hundreds or even thousands of competitors, can’t. And as agents, we are small businesses with thousands of competitors. Trust me, you will go broke trying to brand advertise hoping the customers will come to you. So how do you transition to direct response marketing, and then how do you get your lender to help with the bill? First you need your own lead capture system like our company’s Ultimate Website. The reason you need to have your own system is that direct response advertising is dependent upon identifying those direct responses. Think of it like fishing. Brand advertising is like going to a fishing spot, and throwing food into the water every day. Eventually, fish would learn to come to that spot to eat. On the other hand, direct response advertising is like putting bait on a hook, throwing it into the water and waiting for a fish to bite. When it does bite, you need your fishing tackle to capture the fish. In direct response adverting, lead capture technology is that fishing tackle. Having the right tools keeps you from just throwing ad money into a bottomless pit hoping business comes your way. Most agents today are just putting their name “out there” in as many places as possible, hoping it will pay off in top-of-mind-awareness and customers calling. But by using direct response advertising and lead capture technology, you can actually take the guess work out and generate as many or as few customer leads as you need, when you need them. And by using lead capture technology and direct response advertising, you can generate your own business for almost nothing, while brand advertising costs thousands and still has no direct relationship to results. Many of the top agents today are using direct response adverting and lead capture technology to make literally hundreds of new customer leads every month for as little as $2-3 per lead. Next you need a client management system or database. That way you and your lender partner can see each others progress in customer followup. It’s much easier to keep coordinated when you are both “singing from the same hymnal” so to speak. (In an upcoming segment I’ll share with you the art of handing off business to a loan partner or another agent, so watch for it.) Of course I recommend you check out my company’s lead capture and client management tools, but whether you use ours or get them from one of our competitors, you just need to get them. Here is the really cool part, though. If you partner with a lender, you can effectively bring your entire cost of customer acquisition down to nearly nothing, while building a great relationship where each of you depends on and is loyal to the other. I know of many agents using this strategy who’ve managed to bring their overall advertising bills down to less than 5% of their gross revenue -- I know one agent who brought it down to ZERO -- while increasing their number of closed transactions and minimizing their work load in the process. Less expense, more business, less work. Wow! Now how cool is that?! ______________ You cannot fully understand the feeling of freedom you get when you have the power to generate new clients AT WILL until you actually experience it for yourself. It’s incredible and it completely changed the trajectory of my career. I personally went from struggling to having a team of a dozen agents in about six months time… simply by having lots of opportunities. If you’re reading this and haven’t had a chance to check out my Ultimate Website with LCM technology, I urge you to take a moment to see what all the fuss is about. I think you will be very favorably impressed, and if you decide to try it today, I’ll give you a promo code that will get you an extra $350 in bonuses, but it will only work today. Promo code: “NEWSGENIUS” (all caps, no quotes) Get the Ultimate Website Now (Or check price and availability.)   As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Prices and Mortgage Rates to Go Up in 2016 » The monthly mortgage payment on a home is determined by two elements: the price of the house and the interest rate you pay on your mortgage. Recently released reports are revealing that the experts Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more » Create an Instagram Ad That People Like » Getting on the Instagram bandwagon Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » 10 Cities Where Salaries Go the Furthest » Salaries tend to be highest on the East and West Coasts, but the high cost of living usually means Read more » ECONOMY This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" is brewing. Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » Homeowners Spending Like It's 2006 » U.S. housing is finally lifting itself off the mat. Read more » Consumer Confidence Soars--Homes and Cars Reaping the Benefits » Consumer confidence surprises many and surges in August, according to today's report from the Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » TECHNOLOGY Did Your Website Survive Mobilegeddon? » Google changed their algorithm to favor mobile-ready sites Read more » New Commission Bidding Site Challenges Traditional Commission Structure » Ontario home buyers and sellers will soon be allowed to provide electronic signatures on real estate Read more » Realtor.com Claims They are Fastest Growing in Online Real Estate » Zillow is still the clear leader in the online real estate industry, but Realtor.com released some Read more » Project Upstream to Consolidate MLS Data » Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently Read more » Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of Read more » Big Data is Changing Real Estate » The commercial real estate industry is embracing big data. While the financial and health care Read more » LAW Agent Attacked By Man in a Dress » In what is all too common an occurrence, a Realtor showing a home was attacked near Atlanta. What makes this one unusual is the attacker was a man in a dress and a wig. Fox News has the story. Read more » Woman Sentenced to 30 Years in Realtor Killing » The estranged wife of Arron Michael Lewis promised on Tuesday to testify against him as part of a Read more » Man Arrested for Hate Crime After Threatening Realtor » A man was arrested on suspicion of committing a hate crime for using racial slurs and threatening an Read more » Son of Murdered Agent Urging Safety for Others » The son of an Arkansas real estate agent who was kidnapped and murdered while showing a home nearly Read more » Agent Attempts to Extort Power Brokers for $800k » A Miami Beach real estate agent — who sported bruises in his mugshot — was arrested over the weekend Read more » NewsCorp Spent $7M Suing Zillow » News Corp (NWSA) Earnings Report: Q4 2015 Conference Call Transcript Read more » MARKETING Instagram an Important Marketing Tool » Instagram is an important marketing tool Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more »

Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more » AirBnB, Realtor.com Team Up to Offer Try Before You Buy Housing » Dive Brief: Read more » Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach Read more » Study Reveals Agents are Missing Opportunities in Commerical and Land » A recent survey of real estate purchases by The Entrust Group's self-directed IRA (SIDRA) clients Read more » INVESTING Dangers of Crowdfunding for Real Estate Investment » Real estate based equity crowdfunding, known more simply as "RECFunds", is rapidly gaining popularity among investors as an alternative, an often easier-to-source, form of funding. The benefits of Read more » U.S. Investors Flocking to Farmland » Investors are flocking to farmland again, hoping to capitalize on what they view as a temporary Read more »

Turnkey Properties Popular Investments for Millennials » Millennials and younger members of Gen X appear to be delaying the financial responsibility of Read more » Was My Home a Good Investment? » Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Send Your Child to College By Investing in Rental Property » College fees have gone up to over $65,000 a year says Troy Onink, a contributor for Forbes. When Read more » HOW-TO Separating Myth and Reality in Real Estate TV » I'm surprised to discover that many individuals I speak with are unaware of the fallacies of both reality TV and national real estate listing sites like Zillow. Read more »

Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more » Dos and Don'ts of Appraiser Communication » Real estate professionals and appraisers both play an essential role in the process of buying or Read more » Sell a Home Quickly in Any Market » Once you list a house for sale, the waiting begins. Both realtor and homeowner want to find a buyer Read more » Avoid These Scams Targetting Real Estate Agents » Cybercrime is far more prevalent these days than its ever been before, and with the vast amounts of Read more » Home Selling Mistakes That Cost Your Seller Money » Real estate is a local experience, so be prepared for varying conditions depending on where you Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2013.

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Make the Phone Ring Every Day + Write an Ad That Sells + much more...

885,391 daily readers and growing! December 18, 2015 Make the Phone Ring Every Day Dear Reader, Have you ever received a call from a potential customer who wanted information about a listing? Of course you have. Maybe it was a duty desk call, or a call from a homes magazine. Do you remember how you went through that little verbal tap-dance just to try to get the customer’s phone number, so you have a lead to work? Maybe you use the old classic line, “Let me look that up and give you a call right back.” Maybe you have another technique. Or how about this? You spend hundreds of dollars in marketing, trying to get the phone to ring, only to have those few calls come in after you are done for the day. You have a choice — either you answer that phone 24/7 or you lose business. And in today’s economy we can’t afford to lose the business so that means we work longer hours. How about knowing which ads are working and which ones aren’t? Wouldn’t it be nice to know where you are receiving a nice return on your advertising investment and where you are simply wasting your money? It’s been said that over half of all money spent on advertising is wasted. Wouldn’t it be nice to know which half? Every one of those problems can be solved with the same simple tool — IVR technology. IVR or Interactive Voice Response technology is the technical name for an essential marketing tool more commonly known as a “call capture hotline”. I say essential because it is one of only a handful of technologies that every agent needs to prosper today. Let me explain how it works. Instead of calling a telephone, your customer would call a computer that has very sophisticated interactive software. And that software, would not only allow the computer to answer the phone, but it would also play an outgoing message to your customer, it could transfer the call to your phone number, and it would send you a text or email notification of the customer’s phone number, time of call, and extension called. Instead of advertising your company phone number or your cell number, you instead advertise your toll-free “hotline” number with an extension number or code. For example, you might advertise a number like 800-555-1212 Ext. 3000. The number calls the computer and the extension number tells the computer whose lead it is and where it came from. The reason the toll-free number is important is that toll-free numbers are governed by some very interesting laws. Since a toll-free call is legally a “collect call” the receiver is entitled by law to know who is calling. That means that caller-ID block is ineffective when calling a toll-free number. It’s the law. The one paying for the call has the legal right to know who’s calling. So practically speaking, every single customer who calls your toll-free hotline, is giving you his phone number. Better yet, his phone number and the label for the extension he dialed is emailed to you while the customer is still on the phone. And because you have a written proof of his call, you can call the customer back with no fear of violating the Do-Not-Call laws for 90 days! Talk about powerful! To set it up, all of your various advertising would have the same toll free number, but each ad would have a unique extension allowing you to track exactly which ads received the most calls. For example, you might have one extension for yard signs, another for your website, another for The Real Estate Book, and yet another for Homes & Land Magazine. When you received your notification email or text, you could tell immediately where that lead was coming from. But here is where it really gets cool. Not only do you get every single caller sent to your inbox with a valid phone number, and not only do you know exactly which ad every single call is coming from, but the actual number of calls you receive will increase as much as tenfold. Why? Because many customers are early in their search process and don’t want to talk to an agent. If given the opportunity to call a computer to receive their information, many will choose that option over talking to an agent. In fact, if you placed two identical ads in the same magazine for a month, one with your cell phone number and the other with your hotline number will have entirely different results. The one going to your cell phone might get 10-15 calls all month while your hotline ad will receive 150-200 calls in the same month! Why? Because many customers don’t want to speak to an agent yet. A hotline gives them the peace of mind of calling a machine. And when they do, their phone number is electronically captured and forwarded to you. Now you get to reach out to them gently without scaring them off. Now you have an opportunity. In fact, lots of opportunities. How cool is that?! I personally use my hotline to capture leads wherever they might call. Yard signs. Website. Print ads. Even business cards. It really is a no-brainer. Not only do I always capture the lead, but I know exactly what ad source produced it and I get calls 24 hours a day 7 days a week without having to answer my phone when I am off duty. I never miss a lead. Never. Even if they hang up. When it comes to telephone lead generation, there is nothing better than IVR technology. “So,” you’re asking yourself, “How do I get a hotline to help me solve those problems?” “And how much will it cost me?” Most agents know that when they license my LCM they can use it with any website or even with all their websites. But, most agents don’t realize that when they get my LCM they also get 10 LCM phone gateways at no additional charge. It is included free. So if you’re using my LCM technology, I encourage you to start using the phone gateway. If you have a team of agents you might give a hotline extension to each one. Or, you might use a different extension for each of your listings, or maybe a different one for each advertising source. However you decide to use it, not only will you get a lot more calls, but you will also capture the lead, have it sent to you by text and email in real time, along with the source of the call. And the setup and learning curve is 5 minutes, tops. Our coaching staff will hold your hand while we get you up to speed. If you haven’t yet tried my Ultimate Website (with LCM technology), I’d encourage you to check it out. Agents who use it are generating an average of 2-3 new inbound leads every day without spending additional money on advertising. I want to give you another great reason to try my Ultimate Website -- use the promo code below to get two over $350 worth of bonuses. And these aren't lame bonuses that are factored into the price of the product like you see on late night TV. This is real stuff that I normally charge a lot of money for that I'm giving for free today. Enjoy it. Promo Code: “NEWSGENIUS” (All caps, no quotations) #1 First, with this promo code you'll get a free Craigslist ad. My coaching staff will actually write your first Craigslist ad for you FREE ($150 value). Not a standard classified listing -- a super-charged ad, just like Craig is running, my exact formula that will swarm your website with customers. You supply the new property listing (it can be borrowed) and we'll write a unique, proven, and highly effective Craiglist ad that you can run over and over again for free. #2 You will also get my entire eBook library (a $200 value) free of charge. That's all 10 of my books I've written on how to make a killing in real estate FREE. This include my book Becoming a Mega-Producer where I tell the whole ugly story about how I practically failed out of real estate before becoming the top listing agent in my market. This book includes a blueprint for you to follow to completely automate your advertising. Plus you'll get my nine other training books. And by the way, these are no longer for sale anywhere. The ONLY way to get them currently is through this deal. Or look up price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and you pop "upcoming auctions in my area" and there you see it an ad: Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » 7 Agents Among Victims in Ohio Plane Crash » Seven employees of a Florida real estate firm were among those who died when their small plane Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more » Use Virtual Geo- Farming to Generate Business » Geo-farming has long been a core strategy in the real estate professional's wheelhouse. Selecting a Read more » Make Sure You are Fulfilling Your Agent Responsibilities » Becoming a real estate agent is never an easy task. Aside from mastering pertinent laws relating to Read more » ECONOMY Consumer Confidence Soars--Homes and Cars Reaping the Benefits » Consumer confidence surprises many and surges in August, according to today's report from the Conference Board's Consumer Confidence Index. The Index rose to 101.5 (after July's dismal reading of Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" Read more » Homeowners Spending Like It's 2006 » U.S. housing is finally lifting itself off the mat. Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » TECHNOLOGY New Commission Bidding Site Challenges Traditional Commission Structure » Ontario home buyers and sellers will soon be allowed to provide electronic signatures on real estate documents. Read more » Realtor.com Claims They are Fastest Growing in Online Real Estate » Zillow is still the clear leader in the online real estate industry, but Realtor.com released some Read more » Project Upstream to Consolidate MLS Data » Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently Read more » Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of Read more » Did Your Website Survive Mobilegeddon? » Google changed their algorithm to favor mobile-ready sites Read more » Big Data is Changing Real Estate » The commercial real estate industry is embracing big data. While the financial and health care Read more » LAW Man Arrested for Hate Crime After Threatening Realtor » A man was arrested on suspicion of committing a hate crime for using racial slurs and threatening an African-American realtor who was hosting an open house on his Hercules street, police said Read more » Woman Sentenced to 30 Years in Realtor Killing » The estranged wife of Arron Michael Lewis promised on Tuesday to testify against him as part of a Read more » Son of Murdered Agent Urging Safety for Others » The son of an Arkansas real estate agent who was kidnapped and murdered while showing a home nearly Read more » Agent Attacked By Man in a Dress » In what is all too common an occurrence, a Realtor showing a home was attacked near Atlanta. What Read more » Agent Attempts to Extort Power Brokers for $800k » A Miami Beach real estate agent — who sported bruises in his mugshot — was arrested over the weekend Read more » NewsCorp Spent $7M Suing Zillow » News Corp (NWSA) Earnings Report: Q4 2015 Conference Call Transcript Read more » MARKETING Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about your upcoming sale - explore other possibilities like the online world. Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » AirBnB, Realtor.com Team Up to Offer Try Before You Buy Housing » Dive Brief: Read more » Instagram an Important Marketing Tool » Instagram is an important marketing tool Read more » Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach Read more » Study Reveals Agents are Missing Opportunities in Commerical and Land » A recent survey of real estate purchases by The Entrust Group's self-directed IRA (SIDRA) clients Read more » INVESTING Was My Home a Good Investment? » Read more » U.S. Investors Flocking to Farmland » Investors are flocking to farmland again, hoping to capitalize on what they view as a temporary Read more »

Dangers of Crowdfunding for Real Estate Investment » Real estate based equity crowdfunding, known more simply as "RECFunds", is rapidly gaining Read more » Turnkey Properties Popular Investments for Millennials » Millennials and younger members of Gen X appear to be delaying the financial responsibility of Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Send Your Child to College By Investing in Rental Property » College fees have gone up to over $65,000 a year says Troy Onink, a contributor for Forbes. When Read more »

HOW-TO Sell a Home Quickly in Any Market » Once you list a house for sale, the waiting begins. Both realtor and homeowner want to find a buyer as quickly as possible. The longer a house sits, the more likely buyers will be to overlook it, Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more » Separating Myth and Reality in Real Estate TV » I'm surprised to discover that many individuals I speak with are unaware of the fallacies of both Read more »

Dos and Don'ts of Appraiser Communication » Real estate professionals and appraisers both play an essential role in the process of buying or Read more » Avoid These Scams Targetting Real Estate Agents » Cybercrime is far more prevalent these days than its ever been before, and with the vast amounts of Read more » Home Selling Mistakes That Cost Your Seller Money » Real estate is a local experience, so be prepared for varying conditions depending on where you Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2012.

©2015 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.