Make the Phone Ring Every Day + Help Your Buyer Find the Right Compromises + much more...

885,391 daily readers and growing! April 2, 2016 Make the Phone Ring Every Day Dear Reader, Have you ever received a call from a potential customer who wanted information about a listing? Of course you have. Maybe it was a duty desk call, or a call from a homes magazine. Do you remember how you went through that little verbal tap-dance just to try to get the customer’s phone number, so you have a lead to work? Maybe you use the old classic line, “Let me look that up and give you a call right back.” Maybe you have another technique. Or how about this? You spend hundreds of dollars in marketing, trying to get the phone to ring, only to have those few calls come in after you are done for the day. You have a choice — either you answer that phone 24/7 or you lose business. And in today’s economy we can’t afford to lose the business so that means we work longer hours. How about knowing which ads are working and which ones aren’t? Wouldn’t it be nice to know where you are receiving a nice return on your advertising investment and where you are simply wasting your money? It’s been said that over half of all money spent on advertising is wasted. Wouldn’t it be nice to know which half? Every one of those problems can be solved with the same simple tool — IVR technology. IVR or Interactive Voice Response technology is the technical name for an essential marketing tool more commonly known as a “call capture hotline”. I say essential because it is one of only a handful of technologies that every agent needs to prosper today. Let me explain how it works. Instead of calling a telephone, your customer would call a computer that has very sophisticated interactive software. And that software, would not only allow the computer to answer the phone, but it would also play an outgoing message to your customer, it could transfer the call to your phone number, and it would send you a text or email notification of the customer’s phone number, time of call, and extension called. Instead of advertising your company phone number or your cell number, you instead advertise your toll-free “hotline” number with an extension number or code. For example, you might advertise a number like 800-555-1212 Ext. 3000. The number calls the computer and the extension number tells the computer whose lead it is and where it came from. The reason the toll-free number is important is that toll-free numbers are governed by some very interesting laws. Since a toll-free call is legally a “collect call” the receiver is entitled by law to know who is calling. That means that caller-ID block is ineffective when calling a toll-free number. It’s the law. The one paying for the call has the legal right to know who’s calling. So practically speaking, every single customer who calls your toll-free hotline, is giving you his phone number. Better yet, his phone number and the label for the extension he dialed is emailed to you while the customer is still on the phone. And because you have a written proof of his call, you can call the customer back with no fear of violating the Do-Not-Call laws for 90 days! Talk about powerful! To set it up, all of your various advertising would have the same toll free number, but each ad would have a unique extension allowing you to track exactly which ads received the most calls. For example, you might have one extension for yard signs, another for your website, another for The Real Estate Book, and yet another for Homes & Land Magazine. When you received your notification email or text, you could tell immediately where that lead was coming from. But here is where it really gets cool. Not only do you get every single caller sent to your inbox with a valid phone number, and not only do you know exactly which ad every single call is coming from, but the actual number of calls you receive will increase as much as tenfold. Why? Because many customers are early in their search process and don’t want to talk to an agent. If given the opportunity to call a computer to receive their information, many will choose that option over talking to an agent. In fact, if you placed two identical ads in the same magazine for a month, one with your cell phone number and the other with your hotline number will have entirely different results. The one going to your cell phone might get 10-15 calls all month while your hotline ad will receive 150-200 calls in the same month! Why? Because many customers don’t want to speak to an agent yet. A hotline gives them the peace of mind of calling a machine. And when they do, their phone number is electronically captured and forwarded to you. Now you get to reach out to them gently without scaring them off. Now you have an opportunity. In fact, lots of opportunities. How cool is that?! I personally use my hotline to capture leads wherever they might call. Yard signs. Website. Print ads. Even business cards. It really is a no-brainer. Not only do I always capture the lead, but I know exactly what ad source produced it and I get calls 24 hours a day 7 days a week without having to answer my phone when I am off duty. I never miss a lead. Never. Even if they hang up. When it comes to telephone lead generation, there is nothing better than IVR technology. “So,” you’re asking yourself, “How do I get a hotline to help me solve those problems?” “And how much will it cost me?” Most agents know that when they license my LCM they can use it with any website or even with all their websites. But, most agents don’t realize that when they get my LCM they also get 10 LCM phone gateways at no additional charge. It is included free. So if you’re using my LCM technology, I encourage you to start using the phone gateway. If you have a team of agents you might give a hotline extension to each one. Or, you might use a different extension for each of your listings, or maybe a different one for each advertising source. However you decide to use it, not only will you get a lot more calls, but you will also capture the lead, have it sent to you by text and email in real time, along with the source of the call. And the setup and learning curve is 5 minutes, tops. Our coaching staff will hold your hand while we get you up to speed. If you haven’t yet tried my Ultimate Website (with LCM technology), I’d encourage you to check it out. Agents who use it are generating an average of 2-3 new inbound leads every day without spending additional money on advertising. I want to give you another great reason to try my Ultimate Website -- use the promo code below to get two over $350 worth of bonuses. And these aren't lame bonuses that are factored into the price of the product like you see on late night TV. This is real stuff that I normally charge a lot of money for that I'm giving for free today. Enjoy it. Promo Code: “NEWSGENIUS” (All caps, no quotations) #1 First, with this promo code you'll get a free Craigslist ad. My coaching staff will actually write your first Craigslist ad for you FREE ($150 value). Not a standard classified listing -- a super-charged ad, just like Craig is running, my exact formula that will swarm your website with customers. You supply the new property listing (it can be borrowed) and we'll write a unique, proven, and highly effective Craiglist ad that you can run over and over again for free. #2 You will also get my entire eBook library (a $200 value) free of charge. That's all 10 of my books I've written on how to make a killing in real estate FREE. This include my book Becoming a Mega-Producer where I tell the whole ugly story about how I practically failed out of real estate before becoming the top listing agent in my market. This book includes a blueprint for you to follow to completely automate your advertising. Plus you'll get my nine other training books. And by the way, these are no longer for sale anywhere. The ONLY way to get them currently is through this deal. Or look up price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

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This means that you need to show off the features that will definitely attract people into buying your home. How can you Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » Use Virtual Geo- Farming to Generate Business » Geo-farming has long been a core strategy in the real estate professional's wheelhouse. Selecting a Read more » INVESTING 3 Things for Investors to Consider With Apartment Complexes » Investing in real state is not a simple investment to make. It requires a lot of money, especially if you wanted extra in return. There are many ways and options which you may choose to invest, but Read more » Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors Read more » How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, Read more »

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Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more »

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©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.

The Traffic Approach + How to Host an Open House Like a Pro + much more...

885,391 daily readers and growing! April 1, 2016 The Traffic Approach Dear Reader, I wanted you to be the first to know that my new podcast episode is live. If you missed the announcement last week, we just launched the Becoming a Mega Producer Podcast where I'll be sharing all kinds of content that you can't get in my daily email blasts. Today's episode is a part of a series on the listing presentation that I used to take over 100 listing in my first year in real estate. Long-time readers of mine are probably familiar with the story, but many new readers probably don't know: I listed 114 houses in as a rookie agent. And I didn't take any builder listings or multi-unit properties. I listed 114 single-family homes one kitchen table at a time. And I was a brand new agent, so you know it wasn't because I was well connected or got lots of referral business. I just had a better system. I call it the "Traffic" approach. Since then top listing agents from all over the country have flown to my office in North Carolina to learn my Ultimate Listing Presentation directly from me, but now for the first time, I'm sharing the complete system on the podcast. It will be broken up into four parts -- and the first two parts are already live, so you'll need to play catch up. My podcast is syndicated through iTunes and Stitcher. All you need to do is follow one of the links below and click "subscribe" to get regular updates when I release the next episode. I recommend subscribing from the Podcast app on your phone but there are many different ways to listen. I hope you enjoy it. Listen on iTunes » Listen on Stitcher » I'm excited about the new audiences I'll be reaching with this podcast, but I'm still dedicated to sharing the majority of what I do with my core subscribers -- you. As a thank you for subscribing to the new Podcast and sharing it with your friends and colleagues, I’ve created an incredible deal for you. If you’ve been on the fence about making the jump into the world of online real estate because you are “technology challenged,” don’t be. Today is the day to make the jump. My coaching and support come with the Ultimate Website and there is never an additional charge for our help -- no matter how much you need. The typical agent using my Ultimate Website captures an average of 2-3 new inbound leads every day without spending additional money on advertising. It costs less than most websites and there is no long-term commitment or activation fee. Here is a link: Get My Ultimate Website Now » or check price and availablity in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you need to show off the features that will definitely attract people into buying your home. How can you Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home – particularly Read more » ECONOMY Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the South and West. Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it's an election Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » TECHNOLOGY Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of bringing about change without totally disrupting the "institution." Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers' existence, but here's some news to Read more » Choosing the Best Anti-virus Software » What to choose when you have too many options? Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » LAW Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic mortgage bonds sold to investors in the run up to the financial crisis. Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more »

Agent Files $100k Suit Against Restaurant for Racial Discrimination » A Washington man has filed a $100,000 lawsuit against Elmer's, a diner chain up in the Northwest, Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Investor Pleads Guilty in Real Estate Fraud Case » A Rancho Cucamonga man who orchestrated a scheme to steal titles to Southern California homes and Read more » MARKETING 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you Read more »

Use Virtual Geo- Farming to Generate Business » Geo-farming has long been a core strategy in the real estate professional's wheelhouse. Selecting a Read more » INVESTING How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, they didn't know much about real estate investing. Read more » Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors Read more » 10 Common Mistakes Investors Make » Despite what you may watch on late night TV infomercials, don't expect to "get rich quick" in real Read more » 3 Things for Investors to Consider With Apartment Complexes » Investing in real state is not a simple investment to make. It requires a lot of money, especially Read more » Commercial Firms Slow to Adopt New Technologies » Altus Group Ltd., a leading provider of commercial real estate services, software and data Read more » HOW-TO Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the industry's most elusive one: creating customers for life. For decades, broker-owners have invested Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more »

Home Selling Tips During a Divorce » Next to the possible arrangement for their children, a couple who has decided to live separate lives Read more » Three Ways You Can Pre-Qualify Your Buyers » As a real estate agent, you know that a large number of clients mean more chances of closing a deal Read more » 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2113.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.