Take the Pressure Off + Will Agent Searching Become a Thing? + much more...

885,391 daily readers and growing! June 11, 2016 Take the Pressure Off   Dear Reader, I was talking to a veteran agent the other day who’s seen a lot of changes during his 10-plus years practicing real estate. Like many of us, he’s been sold program after program and has wasted thousands of dollars on many of the “latest and greatest” ways of solving the age-old problem: finding that next customer. We talked about some of the dumb ideas we’d both tried, from walking neighborhoods handing out expensive fliers and refrigerator magnets, to personal brochures, to fancy newsletters, to various homes magazines… you name it, between us we had tried about every idea that had come down the pike. He talked about buying leads, and I told him how I had bought leads too, only to find out that the same leads had been sold to other agents in my market. We talked about how referrals seem to have dried up and how we never got a call off our yard signs any more. Both of us had also tried technology, thinking that if the customer had gone online, maybe we needed to go online to attract them. We compared notes about the different websites we’d tried and laughed about how much money we’d wasted on internet marketing. But here is where our paths had taken different directions. He had gotten frustrated with online marketing and basically written it off. He’d thrown out the baby with the bathwater, so to speak. On the other hand, because I was having so little results with everything else, I made up my mind that I was going to “crack the code” and figure out how to capture some of the business that everyone knew was out there on the internet. He asked me how my website was doing now, and I was able to tell him that literally 99% of my business came from my online marketing. I told him it changed everything for me and that now I have multiple inquiries every day. He wanted to believe me but I could tell he was struggling with it. He then candidly shared with me how he’d only had a handful of leads from his website in the entire time he’d had it, and not a single closing. I assured him that I completely understood and that was how my website was at first. But I had finally figured out how capture online shoppers using a tool I had to build myself. The tool: my LCM gateway. As we discussed it and I answered many of his questions, he asked me about using my Ultimate Website and I told him I’d be happy to let him license it and that I already licensed it to lots of other agents around the country and would be honored to have him use it too. I felt like it would make a real difference for him and it would take a lot of the pressure off. To make a long story short, he signed up that day and sat in on a very simple training session along with a couple of other agents who were just getting started too. In a matter of 24 hours he began generating new business from the internet using nothing but my Ultimate Website system and free online advertising like we taught him. Did my technology make him a better agent? No. Did it make him any smarter? No. Did it make him more money? Absolutely. Most importantly though, it took away the stress of not having customers to work with on a daily basis. And I can tell you from experience, having that freedom is priceless. So if you’re reading this and wondering if it could work the same for you… If you are frustrated with spending money on technology that is not making you money… If you would like to experience, first hand, the freedom of never worrying about where the next customer is coming from… then check out my Ultimate Website system. Get the Ultimate Website Now » (Or check price and availability in your area.) Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for agents. Read more » 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your Read more » New Home Sales Surge to New After-Recession High » Sales of new single-family homes climbed 16.6 percent in April, reaching the highest sales pace Read more » How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » ECONOMY Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same level seen before the financial crisis, making it difficult for people to afford a home. Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it�s an election Read more » Want to Help the Middle Class? Build More Houses » America�s future is happening first here, in Seattle. Just this year, Seattle technology jobs Read more » Brooklyn Tool Shed Listed for $500k » The ad on Zillow says the property is a 'great opportunity... asking only $499,000'. Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » TECHNOLOGY Virtual Reality Could Revolutionize Real Estate Soon » The realization of Virtual Reality (VR) is set to have a big impact on real estate, offering buyers a revolutionary new way to view properties they�re interested in. Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers� existence, but here�s some news to Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » New Objective School Rankings for Your Real Estate Search » For young families moving to a new city one of the biggest challenges isn�t just finding a suitable Read more » 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » LAW Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims related to its Federal Housing Administration lending program from 2001-2010, Wells Fargo is still Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Cancer Patient Sues Real Estate Couple for $500k » A Surrey cancer patient who claims a couple of local real estate agents cheated her out of $500,000 Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more »

Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Teen Charged With Stabbing Real Estate Agent » A teenager has been charged with the stabbing death of a man in New Hanover County last week. Read more » MARKETING Online Marketing Mistakes to Avoid » You know buyers are most likely to start their home search online, surveys attest to that. And, sure, you know online is where you then want to form a strong presence � you�ve heard that plenty before Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you Read more » INVESTING Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors surrounding the said phenomenon, and some of these factors would likely include economic status of big Read more » Selling in the Winter Works to an Investor's Advantage » When it comes to buying or selling a home, conventional wisdom dictates that winter is lousy timing. Read more »

HOW-TO 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home � particularly Read more » Secrets to Multiplying Your Referrals » What systems do you have in place to double your business through referrals with each transaction? Read more » 4 New Year's Resolutions Every Agent Should Make » As the year comes to an end, many people are making new year�s resolutions. For real estate agents, Read more »

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Rethinking Your Promo Photo + 75 Tips to Improve Your Site's SEO + much more...

885,391 daily readers and growing! June 10, 2016 Rethinking Your Promo Photo Dear Reader, Several times in the last week I had almost identical conversations with different agents, so I thought it might be a good idea to share it with my readers. During the course of showing agents around my website we would eventually come to my photo. The reaction is almost predictable. There is a weird kind of stunned, nearly audible silence where you can almost hear the wheels turning in their minds as they try to decide what to say. On the one hand, they almost universally like the photo, but on the other hand it contradicts everything they’ve ever seen and heard about promotional photos. I deliberately wait a moment before continuing just to allow that tension to build a little. Then I answer the obvious question: “What the heck kind of promo photo is that?!” The answer is easy -- the best kind. My customers love it. It makes me look like a normal, active, fun-loving guy as opposed to a stuffed shirt wanna-be professional. Think about this: Are you attracted to success or someone trying to look and act successful? We’ve all been taught to “fake it ‘til we make it” and dress the same way, and present ourselves the same way, with the same looking business cards, brochures, websites, etc. Then we wonder why people don’t see us as outstanding. From my own local market and over a decade in real estate, only two agent photos stand out in my mind. One was an over-sized black and white, 80s “big hair”, in a tuxedo shot that looked like it was from a Van Halen album cover. It was so off-the-wall it stood out in the homes magazines like a sore thumb, but in a very good way. It screamed, “I’m confident in my ability and I don’t have to act like everyone else.” The photo belonged to a great agent named Eddie Terry (whose birthday is actually today.) The other agent photo that still stands out was one of Dee Nott who was an agent with my company at the time and now owns her own company. Her homes magazine ad had a photo from the beach. She was wearing sunglasses, shorts, a tank top, and a ball cap. She looked like the girl next door. You couldn’t help but want to work with her because she was so relaxed and real. The funny thing is that I’ve actually overheard people talking about each of those two photos, both in a good way. Except for people occasionally making fun of the “glamour shots” of some agents, I don’t know that I’ve ever heard anyone talking about another Realtor® photo. What a missed opportunity. So, I challenge you to rethink your promo photos. What do they really say about you? Do they say that you are a fun person who people would love to meet and work with or do they say you are just another Realtor® in a big sea of Realtors®? Do they say, “I am confident and I don’t need to act as if… because I already am?” But don’t just take my word for it. Why don’t you conduct your own experiment? What if you tried changing your photo to something that is truly outstanding? After all, that’s what you want the message to be. What’s the worst that could happen? How much business is your current photo bringing you? I’ll bet you will be amazed at just how many positive comments you receive. If you have never tried my Ultimate Website, I want you to check it out and give it some serious thought today. Just think, if you started this afternoon and followed my easy advertising formula to post a free ad online tonight, you could literally wake up to new customers in your inbox tomorrow! It sounds crazy, but it's exactly what you're capable of. Get the Ultimate Website » Or check price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your listings to big sites like Zillow and Trulia, if you�re going to get noticed locally it�s important to Read more » New Home Sales Surge to New After-Recession High » Sales of new single-family homes climbed 16.6 percent in April, reaching the highest sales pace Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » ECONOMY Want to Help the Middle Class? Build More Houses » America�s future is happening first here, in Seattle. Just this year, Seattle technology jobs increased 21 percent. Housing prices rose 12 percent. And all the people who built this city out of Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it�s an election Read more » Brooklyn Tool Shed Listed for $500k » The ad on Zillow says the property is a 'great opportunity... asking only $499,000'. Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » TECHNOLOGY 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your listings to big sites like Zillow and Trulia, if you�re going to get noticed locally it�s important to Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers� existence, but here�s some news to Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » Virtual Reality Could Revolutionize Real Estate Soon » The realization of Virtual Reality (VR) is set to have a big impact on real estate, offering buyers Read more »

New Objective School Rankings for Your Real Estate Search » For young families moving to a new city one of the biggest challenges isn�t just finding a suitable Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » LAW Cancer Patient Sues Real Estate Couple for $500k » A Surrey cancer patient who claims a couple of local real estate agents cheated her out of $500,000 has launched a lawsuit in B.C. Supreme Court seeking to get her money back as well as compensation Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Teen Charged With Stabbing Real Estate Agent » A teenager has been charged with the stabbing death of a man in New Hanover County last week. Read more » MARKETING » Read more »

INVESTING » Read more » HOW-TO 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home � particularly Read more » Secrets to Multiplying Your Referrals » What systems do you have in place to double your business through referrals with each transaction? Read more » 4 New Year's Resolutions Every Agent Should Make » As the year comes to an end, many people are making new year�s resolutions. For real estate agents, Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2180.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.