The Psychology of Pricing + Make Sense of Online Advertising Metrics + much more...

885,391 daily readers and growing! March 12, 2016 The Psychology of Pricing Dear Reader, I read an article over the weekend that I thought was interesting and I decided I would share it with you, my readers. In case you’re interested in reading it too, I found it on a news website called Red Orbit. Feel free to look it up, but here’s what it was about. A German neurobiologist named Kai-Markus Müller and scientists from the Munich University of Applied Sciences recently conducted a study on pricing and consumer’s willingness to purchase. They used a small cup of coffee from Starbucks that costs $2.45 for the study. They showed the same cup of coffee on a screen several times to participants, but with different prices, all while scanning brain waves using an EEG. Strong reactions to coffee that was either priced too high or too low showed up in the brain within milliseconds, such as a small coffee costing $0.10 per cup. The study found that subjects were willing to pay between $2.85 and $3.25 for a small coffee at Starbucks. “In other words, the company is missing out on millions in profits, because it is not fully exploiting consumers’ willingness to pay money,” Müller said in a statement. It makes you pause and think, really. How do we really assign value to a product or service? Do we actually evaluate the utility of the products and services we use every day? Probably not. And if we did, would we change the way we buy? It also made me wonder about the pricing of our Ultimate Website. For example, our agents can buy a state-of-the-art website, complete with LCM technology, client manager, mobile application, and unlimited coaching and support for less than they would spend for that daily cup of Starbucks on their way to the office. Less than a cup of Starbucks! Makes you think: One can change your morning. The other can change your life. The more I think about it, maybe I should get Muller and his team to help us decide what our pricing should be. Somehow I have the feeling that he would recommend raising the price. Anyway, I thought I’d share it with you and see what you thought. For many of you who already use the Ultimate Website system, I thought it would be a nice reminder of what a great value it is. If you’re not yet using my Ultimate Website, I’d encourage you to check it out. I think you will be amazed at just how much you get for such a tiny investment. Click the link below to check out the system I created to generate 2-3 customer inquiries every day on autopilot. WARNING: First, you'll need to check and see if it's available in your area (only takes 30 seconds or less). Get My Ultimate Website System Now » Find out if my technology is available in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These metrics can be powerful tools for helping you understand where your online leads come from. And having a Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it's an election Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » ECONOMY Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated increase in interest rates in the coming year. Regardless which real estate transactions you belong to, Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more »

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MARKETING Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about your upcoming sale - explore other possibilities like the online world. Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach Read more » Write a High Conversion Ad for Social Media » Let's play a game Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » INVESTING 10 Common Mistakes Investors Make » Despite what you may watch on late night TV infomercials, don't expect to "get rich quick" in real estate. There are many ways to build wealth by creating a profitable real estate portfolio, but it Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors Read more » How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, Read more »

3 Things for Investors to Consider With Apartment Complexes » Investing in real state is not a simple investment to make. It requires a lot of money, especially Read more » Commercial Firms Slow to Adopt New Technologies » Altus Group Ltd., a leading provider of commercial real estate services, software and data Read more » HOW-TO 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more » Home Selling Tips During a Divorce » Next to the possible arrangement for their children, a couple who has decided to live separate lives Read more » Three Ways You Can Pre-Qualify Your Buyers » As a real estate agent, you know that a large number of clients mean more chances of closing a deal Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more »

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©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.

Sex Offenders on Your Website + How to Host an Open House Like a Pro + much more...

885,391 daily readers and growing! March 11, 2016 Sex Offenders on Your Website Dear Reader, Well I’m excited to announce that the new search feature of the Ultimate Website has been a huge success! Our objective was to give our agents another option — not to replace the IDX search that many offer their visitors, but rather to enhance it. After all, nearly every home search website out there pulls from the same central database using a RETS feed. RETS is an acronym which stands for Real Estate Transaction Standard created to overcome the difficulties presented by the existence of a large number of organizations desiring to share and distribute real estate information with others. RETS addressed this need by providing a common standard for the exchange of real estate data. So in other words, everyone is singing from the same hymnal, so to speak. So since all of the searches are pulling from the same standardized data feed, there are really only small differences in presentation, but the data remains the same for everyone. Well, nearly everyone. Zillow had added tax record and historical sales data to the mix to provide additional value in calculating their “Zestimates”. It’s much like the TV show “Chopped” where there are different chefs competing but all of them have the same judges and the same ingredients. Just because their ingredients are the same doesn’t mean that the recipes are the same. And even if they happened to use the same recipe the presentation would not be the same so the judge experience would be different too. We decided that since there were many cooks and all just had the same ingredients, and that since our cook was probably the worst cook of all (nearly every IDX we’ve seen is light years behind Zillow, Trulia, and Realtor.com) that we would use the strengths of these massive national aggregators to our advantage. We decided to build a one-stop mega-search. We decided to put all the various home searches in one easy to use location. Then we decided to tie in some other data as well — other data that those big companies don’t or can’t offer. We added Craigslist, Rent.com, Great Schools, and the National Sex Offender Registry databases. We’ve only had our new search feature live for two days, but we’ve been very surprised with one particular feature. Almost every single lead is clicking on the Sex Offender Registry. Think about it — nobody wants to find out after the fact that their dream home is right next door to a pedifile. What’s even better is that not another national home search site offers this information! Now our agents can put the power of all these databases in one location — on their own website. Best of all it doesn’t cost them a dime. They can replace their local IDX if they want, or if they prefer they can keep on using it, with or without the new comprehensive search option. I believe when agents see how valuable this Sex Offender Registry is to their customers, they will be amazed. I am cautiously optimistic, but early results look like we might have stumbled onto the next big thing! The funny thing is that any of these national companies could offer this information if they wanted to, but none do. I wonder how long it will be before they all jump on the bandwagon. We’ve consistently led the way with new innovations, from our very first LCM to our most recent autoblog. So whether you’re a long time user or you’ve been sitting on the fence wondering about my Ultimate Website, today is the day to try out this new comprehensive search. Your customers are going to love it, and you are going to love being able to step in front of the major players with your Utimate Website and capture those leads.   Get My Ultimate Website Now » (You'll need to check availability in your area first.) As always, thanks for reading. Matt Jones  Broker/President/CEO  FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you need to show off the features that will definitely attract people into buying your home. How can you Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it's an election Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » ECONOMY This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" is brewing. Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » TECHNOLOGY Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of bringing about change without totally disrupting the "institution." Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers' existence, but here's some news to Read more » Choosing the Best Anti-virus Software » What to choose when you have too many options? Read more » LAW Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained from the car — but not the trunk — of Arron Lewis in his murder trial, which is set to take place Read more » Drone Laws Are Changing » Drone laws are not finalized, and they're changing Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Bank to Pay $33M in Discriminatory Mortgage Settlement » A New Jersey-based bank is paying a nearly $33 million settlement for alleged racial discrimination Read more » Toronto Real Estate Board Stifling Innovation? » A lawyer for the Competition Bureau says the Toronto Real Estate Board is stifling digital Read more » Agent Files $100k Suit Against Restaurant for Racial Discrimination » A Washington man has filed a $100,000 lawsuit against Elmer's, a diner chain up in the Northwest, Read more » MARKETING Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and you pop "upcoming auctions in my area" and there you see it an ad: Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more »

Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more » Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach Read more » Write a High Conversion Ad for Social Media » Let's play a game Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » INVESTING How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, they didn't know much about real estate investing. Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors Read more »

10 Common Mistakes Investors Make » Despite what you may watch on late night TV infomercials, don't expect to "get rich quick" in real Read more » 3 Things for Investors to Consider With Apartment Complexes » Investing in real state is not a simple investment to make. It requires a lot of money, especially Read more » Commercial Firms Slow to Adopt New Technologies » Altus Group Ltd., a leading provider of commercial real estate services, software and data Read more » HOW-TO 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more »

Home Selling Tips During a Divorce » Next to the possible arrangement for their children, a couple who has decided to live separate lives Read more » Three Ways You Can Pre-Qualify Your Buyers » As a real estate agent, you know that a large number of clients mean more chances of closing a deal Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2094.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.