Craigslist Scary? + Protect Your Agent Commission + much more...

885,391 daily readers and growing! July 2, 2016 Is Craigslist scary? Is it a waste of time? Can serious agents generate real clients from it? Does Craigslist only appeal to shoppers in the bottom income bracket? I answer all these questions and more in today's training blast. -- Matt Craigslist Scary? Dear Reader, Over the past 18 months, I have convinced countless agents to begin to take Craigslist seriously as a source of customers. Some agents have moved their entire focus to Craigslist, while others have simply used it to supplement their other traditional online campaigns. But all of them have produced astonishing results, and they’ve done it without spending any money. Craigslist is and always has been a great place to capture tons of customers, if you know what you’re doing. However, during the past 18 months I’ve discovered that the single greatest hurdle to overcome in convincing an agent to place his first ad on Craigslist is the negative stigma. For whatever reason, Craigslist has gotten a bad name among agents. Maybe it’s the “Craigslist killers” splashed across the headlines. Maybe you talked to a colleague who ran an ad on Craigslist once and didn’t get anything except for emails from spambots. But whatever the case, you need to forget about what you’ve heard and try it yourself. The truth is, it is relatively easy to capture 2-3 inbound buyer or seller leads from Craigslist every day, but again, only if you know what you’re doing. In this article I’m going to share the easy four-step formula I use in my own practice. The beauty is that it’s easy to learn -- by the end of this article, you’ll know it inside and out -- and it’s easy to repeat again and again. Best of all, it doesn’t cost you anything. If you follow these steps, I guarantee that you’ll be working with a new customer by the end of the week, possibly 3-4 new customers. Step One is procuring the perfect listing for your ad. What!? Yes, you heard me right. The first step to fully exploiting Craigslist for lots of buyer leads is to procure a great listing. After all, we are advertising on a real estate classifieds website. You’ll get nowhere without a property to list. But this is the first place that agents go wrong. Most agents I train on this method don’t have any listings, or else have very few. But here’s the secret: you don’t need to go out and take a new listing in order to follow my Craigslist formula. In fact my formula is exactly the same for agents who have lots of listings and agents who have none. You are going to borrow a listing. What do I mean by “borrowing” a listing? The best way to explain this concept is to describe exactly what I do when creating a new Craigslist ad from scratch. Again, all of this can be done for free and in a single afternoon. I recommend that you start today. I start by picking up a recent copy of the local Homes magazine or Real Estate Book. I flip through the pages until I find a listing suitable for my ad. What I’m looking for is always the same: Maximum curb appeal in my market’s average price range. Here’s why. Curb appeal ensures that my listing on Craigslist will generate lots of clicks. Buyers are attracted to beautiful homes far more than ugly ones. Duh. But you can’t simply pick the most beautiful home in the magazine, because chances are, for the majority of buyers, it’s out of their price range. The average home price in my market is $152,000. I usually choose an attractive but modest listing that is approximately $20-30K above average because I’ll attract a higher end customer and earn a higher commission. But this home price is still affordable for a large percentage of home shoppers. I don’t pick the million dollar mansions just because they are nice. Very few people are in the market for such a property, so I would capture few if any customers. Once I’ve chosen my “mark”, I contact the listing agent. I send a quick email just like this one. In fact, you can use this as template: Hey Joe, I was looking through the homes magazine... really like your listing at 123 Elmwood and would love to sell it! I’m putting together my ads for the month and I have an open spot. Would you mind if I included 123 Elmwood? Thanks, let me know. -Matt Just like in fishing, if you want to attract the best customers, you use very specific bait. When I was a kid we would use a piece of stale bread and hang our line over the drain pipe to catch catfish. And it worked every time, but if you wanted to catch something worth eating, then you had to save up and buy a better lure. It’s the same in real estate. If you advertise bottom of the barrel listings, just because you happen to be the listing agent, then you’re going to attract bottom of the barrel customers. Low income shoppers don't come from Craigslist. They come from low end listings. For that reason, I recommend my “borrowed listings” strategy even to listing agents. Look, I am the author of The Ultimate Listing Presentation, I’ve taken as many as 114 listings in a single year, I’ve never had a shortage of solid listings to advertise, and I still borrow listings in order to create the “perfect” Craigslist ad. Take your ego out of it for a minute and ask yourself, what is going to generate me the most business? Probably not that $59,000 probate listing you took as a favor to a friend. [Note: Do this now. Use my email as a template, but put your own spin on it. This approach really works and only takes a few minutes to complete. Just think, by the end of the day you could have several beautiful properties in your arsenal.] Wait, what if they say no? When I teach this practice, agents look at me like I’ve asked them to do something sneaky or unethical. But let me ask you this. What if an agent approached you with the same question? Remember your fiduciary obligation to your client. Would withholding that listing from a free source of advertising be upholding that obligation? I can honestly say that in 10 years my request has never been turned down. Most agents are thrilled that I’m helping them move their listings. But of course I’m fully prepared for the possibility that one day the listing agent will decline my request. So what. There’s an entire book full of beautiful listings. Why would one “no” stop you? Step Two is creating the perfect ad. Writing a great ad shouldn’t take a lot of time and doesn’t require years of copywriting experience. In fact, when it comes to real estate listings the best ads say very little. Plus, I’m about to share the exact ad formula that I use to write all of my ads. If you follow this formula, creating a new ad from scratch should only take about ten minutes. Previously I have only shared this ad-writing formula with Ultimate Website users, but I believe this is a skill that any agent can learn very quickly and that all agents need. So here goes. Here is an actual ad that I posted on my local Craigslist: This ad alone brought in over fifteen new customers per month. (And that was just one ad. I typically recommend that you run at least five to ten simultaneously.) Here’s the simple formula I followed to create this ad: MY CRAIGSLIST AD FORMULA A. Write a short, plain description of the home in the title. In my example, I give the bedrooms and the neighborhood. B. Identify five selling features of the home. Study my example above and use it as a template. Selling features could include a pool or any special amenities, recent additions or upgrades, or the location. Limit yourself to only the top five selling features. The ad shouldn’t outlast your visitor’s attention span. C. DO NOT INCLUDE THE PRICE. This is the most important step of the formula. Many agents see this as heresy, but remember, our goal is to maximize curiosity, not maximize the information. D. In a large font, add a footer that tells your visitor where they can get more information about the property. I recommend that you use my footer exactly. It is professional, no-pressure, highly tested, and it works. Yes, that’s my entire formula. Go ahead and write your ad now. You might still be waiting to receive permission from the listing agent, but I can almost guarantee that you’ll get it. And on the off chance that he says no, you’ve only wasted about 10 minutes and it’s good practice. Don’t put it off. Do it now, and you’ll see how incredibly easy writing a great ad should be. But wait, I don’t have a website or a property hotline or a text messaging service, so how can I write an ad? Don’t worry, this problem is completely normal and I address it in step three. Step Three is lead capture. You’ve written the perfect ad. You are now holding the attention of an interested buyer who, statistically speaking, will be making a purchase within the next 90 days. How are you going to turn him into a client? The answer is you need some form of effective lead capture. Obviously I use my Ultimate Website, and you can get your own (it’s relatively inexpensive). My Ultimate Website includes three separate forms of lead capture, and I believe that they are each essential to your advertising. Customers have widely disparate preferences when it comes to searching for homes online. A few will prefer to make a quick phone call (these will result in the warmest leads). Some will be mobile and prefer to send a text for more information. The majority will prefer to continue their search on your website, so it’s necessary to have lead capture technology there as well. I strongly recommend all three. And you can get all of these technologies separately from different companies for a few hundred dollars a month. (My Ultimate Website includes all three for about $83/mo. but that's enough sales pitch for now.) It’s more important to me that you have these technologies than whether you get them from me. However, I recommend that you at least take a look at my Ultimate Website because it’s available at a fraction of what it would cost you to buy them separately from other companies. Anyway, that brings us to step four. Step 4 is the easiest. Sit back and wait for the customers to come to you. I expect to capture about one customer per ad that I place, so I recommend placing more than one at a time. Craigslist will allow you to renew the ad to the top of the listings every 48 hours. So if you post five ads and renew them each fifteen times per month, that’s approximately 75 customers every month -- without spending a dime in advertising and very little time maintaining your ads. Not bad. That’s my entire approach. If you complete these four steps you can be guaranteed that you are exploiting your local Craigslist for all its worth. The best part is, because very few agents know what they are doing on Craigslist, there are lots of customers and very little competition among agents. If you haven’t yet tried my Ultimate Website (with LCM technology), I’d encourage you to check it out. Agents who use it are generating an average of 2-3 new inbound leads every day without spending additional money on advertising. It costs less than most websites and there is no long-term commitment or activation fee. Here is a link: http://GuerillaRealty.com. Or if you want to check to see if it's available in your market click here. Get My Ultimate Website Now » As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

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Three Pendings in Three Weeks + Agent Poses in Panda Costume to Sell Home + much more...

885,391 daily readers and growing! July 1, 2016 Three Pendings in Three Weeks Dear Reader, Earlier this week I wrote an article featuring one of our Ultimate Website users named Blake. Blake is a seasoned agent and GRI in Central California and as such he’s been around long enough to see about every kind of market and every kind of technology offering for Realtors. Well, Blake read my daily training blast email that day and saw his email featured along with my disclaimer and afterwards he sent me another email that I will share with you in a minute, but first, by way of background, here is my disclaimer and his first email: Here is my disclaimer: "I personally hate to read salesy testimonials, so I am reluctant to even share this with you because it sounds as though it was solicited, and the fact is it wasn’t." Here is Blake’s first email: “Hey Matt, Having the Ultimate Website with LCM technology is making all the difference in the world for me. Every time I run Craigslist ads, I generate 4 to 6 new leads. Every single time! I read your article this morning about the consolidation of our industry and wanted to thank you for your LCM technology, which has allowed me the luxury of affiliating with a 100% office. I finally get to keep all my hard-earned commissions! _Finally, as a former agent with ZipRealty I wanted to comment on your numbers since it's even worse than you say it is. Zip charges a 20% referral fee for Zip-generated leads off the top, then gives agents a 50% split of what's left! _ Thanks for everything!” So after reading that daily training blast that featured him, Blake sent me a followup email that said the following: “Matt, After reading your comments on the note I sent you the other day, I realized that the way I expressed my enthusiasm did indeed sound a little like a "canned" recommendation, so I felt compelled to follow up. To everyone out there on the fence like I was for three years before finally pulling the trigger on the Ultimate Website, my comments were real! I have been in the business a long time, licensed in three different states and tried all types of lead generation programs. Nothing...let me repeat, NOTHING has worked for me as well as this program and it's not expensive! I can turn on the lead spigot any time I need more business and bingo, there it is! Finally, the thing that really impresses me is the phone numbers you get through the system are accurate at least 95% of the time and that is critical to your conversion success. Do yourselves a favor and "Just Do It!" You will never look back if you work the program. Thank you Matt for what you've done for the average agent out there struggling to make a living. You have changed my life and career. By the way, if you do end up using this email down the line you can add that in 3 weeks, running only Craigslist ads, I have picked up 15 new leads, 10 getting auto listings and 3 going to escrow! Warmest regards,” This email is so full of insight that I hardly know where to start, but I especially love the “faucet” metaphor because it shows that Blake truly understands the power of being in control of his lead generation. Many agents will work their entire careers under the constant anxiety of wondering when and where they will get their next client. You cannot fully understand the feeling of freedom you get when you have the power to generate new clients at will until you actually experience it for yourself. It’s incredible and it completely changed the trajectory of my career. I personally went from struggling to having a team of a dozen agents in about six months time… simply by having lots of opportunities. If you’re reading this and haven’t had a chance to check out my Ultimate Website with LCM technology, I urge you to take a moment to see what all the fuss is about. I think you will be very favorably impressed, and if you decide to try it today, I’ll give you a coupon code that will get you a $350 bonus today. Ultimate Website link: http://GuerillaRealty.com Discount code: “BLAKE” (all caps, no quotes) Thank you, Blake for your followup. I’m truly glad that you’ve discovered the secret of generating your own business when you need it -- on demand, so to speak. I’m confident that my readers will be glad hearing back from you both confirming that you are real and by your encouragement too. Also thank you for telling me, “You have changed my life and career.” I am both honored and humbled. It really means a lot to me. It’s very rewarding hearing from those readers whose life I have somehow impacted and I am glad I was able to help in some small way. But never forget that the real secret to your success is you -- your attitude and willingness to try new things until you finally found something that works. I’m happy that you tried my Ultimate Website. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Agent Poses in Panda Costume to Sell Home » If you�ve ever spent hours online looking for a home � especially in a region where most of the properties have similar layouts and designs � your eyes might glaze over as you skim through countless Read more » How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » How Will a Possible 'Brexit' Affect U.S. Homebuyers » Home buyers on American soil have enough to worry about without losing sleep over whether Britons, Read more » Are Large Images Killing Your Website? » Creating a strong first-impression-emotion in your audience is a great strategy to keep visitors on Read more » ECONOMY Want to Help the Middle Class? Build More Houses » America�s future is happening first here, in Seattle. Just this year, Seattle technology jobs increased 21 percent. Housing prices rose 12 percent. And all the people who built this city out of Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it�s an election Read more » Brooklyn Tool Shed Listed for $500k » The ad on Zillow says the property is a 'great opportunity... asking only $499,000'. Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » TECHNOLOGY New Objective School Rankings for Your Real Estate Search » For young families moving to a new city one of the biggest challenges isn�t just finding a suitable home, but rather, locating an ideal school for their children�s studies. It�s no good buying up that Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers� existence, but here�s some news to Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » Virtual Reality Could Revolutionize Real Estate Soon » The realization of Virtual Reality (VR) is set to have a big impact on real estate, offering buyers Read more » 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » LAW Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Cancer Patient Sues Real Estate Couple for $500k » A Surrey cancer patient who claims a couple of local real estate agents cheated her out of $500,000 Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Teen Charged With Stabbing Real Estate Agent » A teenager has been charged with the stabbing death of a man in New Hanover County last week. Read more » MARKETING » Read more »

INVESTING Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors surrounding the said phenomenon, and some of these factors would likely include economic status of big Read more » Selling in the Winter Works to an Investor's Advantage » When it comes to buying or selling a home, conventional wisdom dictates that winter is lousy timing. Read more » HOW-TO Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home � particularly under the tight inventories prevalent in so many markets right now � the word �compromise� may need to Read more » 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more »

Secrets to Multiplying Your Referrals » What systems do you have in place to double your business through referrals with each transaction? Read more » 4 New Year's Resolutions Every Agent Should Make » As the year comes to an end, many people are making new year�s resolutions. For real estate agents, Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2201.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.