Wednesday, March 4, 2026

Your Zillow account

Most agents spend all week trying to generate leads.

Zillow already has them.

So instead of generating leads from scratch, I figured out how to capture them from Zillow... for free.

Tomorrow, I'm showing agents exactly how it works in a free "micro" webinar.

Micro Webinar: How to capture free leads from Zillow
Tuesday, March 5 @ 12:00PM Eastern

This is a laser-focused 30min training.

One time only, no replay.

If you missed Tuesday's broadcast, this follow up is your last chance to get the playbook.

I'll walk attendees through the entire process -- nothing left out.

Then after it's over, I'll give you the Zillowjacking Playbook as a download.

  • The strategy overview
  • The execution checklist
  • And how to get the free software you'll need

There will only be 150 seats on this webinar, so you have to register.

>>> ONE CLICK REGISTER HERE <<<

By the end of the training, you'll be ready to capturing free leads from Zillow on your own.

See you there.

-Chris Jones


Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails.

Why You're Receiving This Email

You're receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we've previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us.

If you're wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages.

Your Privacy is Important

We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we're happy to address any questions you might have.

You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We're here to provide accurate answers and ensure your satisfaction.

How to Unsubscribe or Manage Your Preferences

We understand that everyone's inbox is different. If you ever find our emails no longer relevant, there's no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below.

By clicking the unsubscribe link, you'll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly.

We don't use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don't, we respect your decision to part ways.

Accessibility and Communication

If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you're receiving this email, you can reach out directly to our support team at support@guerillarealty.com. We aim to provide a response within a reasonable time frame and address your concerns effectively.

Our communication is designed to be as inclusive as possible, but we know there's always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don't hesitate to share.

A Commitment to Non-Intrusive Emails

We aim to create a non-intrusive communication experience. This means we won't overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know.

Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input.

Contact Information

If you'd like to get in touch with us outside of managing your preferences, here's how you can reach us:

Email: support@guerillarealty.com
Phone: (910) 378-0617 (Available Monday through Friday, 9 AM - 5 PM Eastern)
Mailing Address: P.O. Box 87855, Fayetteville, North Carolina 28304

We strive to ensure all communication channels are open and readily available to you. Whether it's a question, comment, or concern, our team is ready to assist.

Legal Information

We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements.

If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we're happy to provide additional details if needed.

A Final Note

Emails are one of the many ways we stay connected, but we understand they aren't perfect for everyone. If there's another way you'd prefer to communicate or stay updated, let us know. Whether it's through social media, a direct call, or another channel, we're open to finding the most effective way to share information with you.

We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you.

This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there's anything you'd like to see improved, we're always here to listen.

Tuesday, March 3, 2026

Decoding Google MUM: The T5 Architecture and Multimodal Vector Logic

Google MUM (Multitask Unified Model) fundamentally processes complex queries by abandoning traditional keyword proximity in favor of a Sequence-to-Sequence (Seq2Seq) prediction model. The system operates on the T5 (Text-to-Text Transfer Transformer) architecture, which treats every retrieval task—whether translation, classification, or entity extraction—as a text generation problem. This architectural shift allows Google to solve the "8-query problem" by maintaining state across orthogonal query aspects like visual diagnosis and linguistic context.

T5 Architecture and Sentinel Tokens

The engineering core of MUM differs from previous models like BERT because it utilizes an Encoder-Decoder framework rather than an Encoder-only stack. MUM learns through Span Corruption, a training method where the model masks random sequences of text with Sentinel Tokens and forces the system to generate the missing variables. MUM infers the relationship between "Ducati 916" and "suspension wobble" not by matching string frequency, but by predicting the highest probability completion in a semantic chain. This allows the model to "fill in the blanks" of a user's intent even when explicit keywords are missing from the query string.

Multimodal Vectors and Affinity Propagation

MUM projects images and text into a shared multimodal vector space. The system divides visual inputs into patches using Vision Transformers and maps them to the same high-dimensional coordinates as textual tokens. Affinity Propagation clusters these vectors based on semantic meaning rather than visual similarity. A photo of a broken gear selector resides in the same vector cluster as the technical service manual text describing "shift linkage adjustment." Cross-Modal Retrieval occurs when the system identifies that the visual vector of the user's image overlaps with the textual solution vector in the index.

Zero-Shot Transfer and The Future

Zero-shot transfer enables MUM to answer queries in languages where it received no specific training. The model creates a Cross-Lingual Knowledge Mesh where concepts share vector space regardless of the source language. MUM retrieves answers from Japanese hiking guides to answer English queries about Mt. Fuji because the semantic concept of "permit application" remains constant across linguistic barriers. This mechanism transforms Google from a library index into a computational knowledge engine capable of synthesizing answers from global data.

Read more about Google MUM - https://www.linkedin.com/pulse/how-google-mum-processes-complex-queries-t5-multimodal-leandro-nicor-gqhuc/

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Zillowjacking (going live)

I'm going live right now. Want to join?

I'll be breaking down how you can get free leads from Zillow with a simple 15-minute hack.

>>> Click to join the webinar now <<<
​Officially starts at 12:00pm eastern

Here's what you'll get just for attending:

  • Zillow Hack Playbook - This is the full internal playbook we follow to execute the strategy
  • 4 Free Apps - I'm giving instant access to four powerful apps that you will need to execute the strategy -- all free
  • Replay Access - You can watch back the replay for the next 48 hours or share it with a friend/colleague

See you there.

-Chris Jones


Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails.

Why You're Receiving This Email

You're receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we've previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us.

If you're wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages.

Your Privacy is Important

We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we're happy to address any questions you might have.

You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We're here to provide accurate answers and ensure your satisfaction.

How to Unsubscribe or Manage Your Preferences

We understand that everyone's inbox is different. If you ever find our emails no longer relevant, there's no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below.

By clicking the unsubscribe link, you'll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly.

We don't use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don't, we respect your decision to part ways.

Accessibility and Communication

If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you're receiving this email, you can reach out directly to our support team at support@guerillarealty.com. We aim to provide a response within a reasonable time frame and address your concerns effectively.

Our communication is designed to be as inclusive as possible, but we know there's always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don't hesitate to share.

A Commitment to Non-Intrusive Emails

We aim to create a non-intrusive communication experience. This means we won't overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know.

Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input.

Contact Information

If you'd like to get in touch with us outside of managing your preferences, here's how you can reach us:

Email: support@guerillarealty.com
Phone: (910) 378-0617 (Available Monday through Friday, 9 AM - 5 PM Eastern)
Mailing Address: P.O. Box 87855, Fayetteville, North Carolina 28304

We strive to ensure all communication channels are open and readily available to you. Whether it's a question, comment, or concern, our team is ready to assist.

Legal Information

We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements.

If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we're happy to provide additional details if needed.

A Final Note

Emails are one of the many ways we stay connected, but we understand they aren't perfect for everyone. If there's another way you'd prefer to communicate or stay updated, let us know. Whether it's through social media, a direct call, or another channel, we're open to finding the most effective way to share information with you.

We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you.

This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there's anything you'd like to see improved, we're always here to listen.

Zillow vs REALTOR

In the constant battles between Zillow vs REALTOR, we usually lose.

But there's one way that I'm winning against Zillow.

You'll want to see this...

We all know Zillow is crawling with hot buyer and seller leads.

These are ready to go, come-list-my-home leads... and many of them are in the $700-800K price range or higher.

The problem is Zillow wants to charge me ~$3000 per month for their names and phone numbers. They call it "Premier Agent" (or "Flex" in some markets).

But I've figured out a way to capture these leads for free.

Want to see how?

I'm flipping select listings on zillow to divert ALL the leads to ME. (You can do this even if you don't have any listings.)

It's pretty simple. Here's how I do it:

  1. Harvest select listings (👈 use our free app to do this step)
  2. Flip the zillow listing
  3. Deliver video tour via SMS
  4. Boom! Free zillow leads

I'm sharing a step-by-step breakdown of the process in a live webinar later today.

Webinar: Zillow Hack to Get Free LeadsTuesday, March 3 @ 12:00PM Eastern

I'm also giving away all the apps/tools you need to run this zillow hack.

It probably sounds complicated, but the whole process will take you about 45 minutes from start to finish.

It's super easy, even if you're a non-geek and have zero computer background.

And this simple hack gets me 50+ leads per month from zillow. Which is more than I got when we used to pay for the "Zillow Premier Agent" program.

And you can rest assured, it's totally ethical and legal.

As always, there's only 250 seats on today's webinar, so you need to register ASAP.

>>> ONE CLICK REGISTER HERE <<<

Here's what you'll get for joining

  • Step-by-step breakdown of the strategy
  • Playbook download to keep
  • Free access to 4 new apps
  • Replay access for 48 hours

Hope to see you there.

-Chris Jones


Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails.

Why You're Receiving This Email

You're receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we've previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us.

If you're wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages.

Your Privacy is Important

We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we're happy to address any questions you might have.

You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We're here to provide accurate answers and ensure your satisfaction.

How to Unsubscribe or Manage Your Preferences

We understand that everyone's inbox is different. If you ever find our emails no longer relevant, there's no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below.

By clicking the unsubscribe link, you'll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly.

We don't use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don't, we respect your decision to part ways.

Accessibility and Communication

If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you're receiving this email, you can reach out directly to our support team at support@guerillarealty.com. We aim to provide a response within a reasonable time frame and address your concerns effectively.

Our communication is designed to be as inclusive as possible, but we know there's always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don't hesitate to share.

A Commitment to Non-Intrusive Emails

We aim to create a non-intrusive communication experience. This means we won't overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know.

Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input.

Contact Information

If you'd like to get in touch with us outside of managing your preferences, here's how you can reach us:

Email: support@guerillarealty.com
Phone: (910) 378-0617 (Available Monday through Friday, 9 AM - 5 PM Eastern)
Mailing Address: P.O. Box 87855, Fayetteville, North Carolina 28304

We strive to ensure all communication channels are open and readily available to you. Whether it's a question, comment, or concern, our team is ready to assist.

Legal Information

We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements.

If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we're happy to provide additional details if needed.

A Final Note

Emails are one of the many ways we stay connected, but we understand they aren't perfect for everyone. If there's another way you'd prefer to communicate or stay updated, let us know. Whether it's through social media, a direct call, or another channel, we're open to finding the most effective way to share information with you.

We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you.

This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there's anything you'd like to see improved, we're always here to listen.

Monday, March 2, 2026

Zillow leads

Most agents treat Zillow like a necessary evil.

They ignore it or overpay for it.

Both are giant mistakes.

Zillow has the best buyers and sellers in your market.

The question is whether those leads go to you… or to the agent paying Zillow.

Currently, I'm getting 53 leads per month from Zillow for FREE.

While the Premier Agent paying $1000+ per month gets 2 leads.

All I do is flip select Zillow listings so the leads get sent directly to me. Free.

Want to see how? I'm breaking down the full system in a live webinar tomorrow.

Webinar: Zillow Hack to Get Free Leads
Tuesday, March 3 @ 12:00PM Eastern

This is a full 1-hour strategy breakdown.

Not a teaser or a lead into a bigger sales pitch.

Here's what I'll walk you through live:

  • How to flip a Zillow to get the buyer leads
  • The exact apps, scripts, and tools we use (all free)
  • The complete "Zillow Hack" playbook (download)

The entire setup costs $0 and takes under an hour of your time to run.

Don't worry. It's legal, ethical, and works in ANY market (both US and Canada).

We cap these at 250 seats so we can keep it interactive.

>>> ONE CLICK REGISTER HERE <<<

Hope to see you there.

-Chris Jones


Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails.

Why You're Receiving This Email

You're receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we've previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us.

If you're wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages.

Your Privacy is Important

We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we're happy to address any questions you might have.

You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We're here to provide accurate answers and ensure your satisfaction.

How to Unsubscribe or Manage Your Preferences

We understand that everyone's inbox is different. If you ever find our emails no longer relevant, there's no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below.

By clicking the unsubscribe link, you'll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly.

We don't use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don't, we respect your decision to part ways.

Accessibility and Communication

If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you're receiving this email, you can reach out directly to our support team at support@guerillarealty.com. We aim to provide a response within a reasonable time frame and address your concerns effectively.

Our communication is designed to be as inclusive as possible, but we know there's always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don't hesitate to share.

A Commitment to Non-Intrusive Emails

We aim to create a non-intrusive communication experience. This means we won't overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know.

Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input.

Contact Information

If you'd like to get in touch with us outside of managing your preferences, here's how you can reach us:

Email: support@guerillarealty.com
Phone: (910) 378-0617 (Available Monday through Friday, 9 AM - 5 PM Eastern)
Mailing Address: P.O. Box 87855, Fayetteville, North Carolina 28304

We strive to ensure all communication channels are open and readily available to you. Whether it's a question, comment, or concern, our team is ready to assist.

Legal Information

We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements.

If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we're happy to provide additional details if needed.

A Final Note

Emails are one of the many ways we stay connected, but we understand they aren't perfect for everyone. If there's another way you'd prefer to communicate or stay updated, let us know. Whether it's through social media, a direct call, or another channel, we're open to finding the most effective way to share information with you.

We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you.

This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there's anything you'd like to see improved, we're always here to listen.