The best seller lead is a CMA request. Someone who needs to sell asks YOU (the expert): "What's my home worth?" But before you start spending thousands in Google/Facebook ads to attract "house value" leads... The best place to get CMA requests is from buyer leads. Remember, 51% of buyers have no choice but to sell during their purchase. Once you know how to spot the 51%, you can use a simple "Classifieds Ad" to capture 11 CMA requests per month.
Want to see my process to grab these leads? I'm breaking it down in a free training tomorrow. Webinar: How to Get Limitless Listing Leads This webinar includes everything you need to start capturing free CMA requests by the end of the day. Here's what you'll get for attending live:
Inside the webinar, I share the entire system -- copy/paste ads, scripts, tools, etc -- so you can implement it today for free. Seats are limited to 250, so you will need to register now: >>> ONE CLICK REGISTER HERE <<< Hope to see you there. -Chris Jones
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Monday, September 7, 2026
this 3-part framework helps me sell MORE real estate with email...
If you want to get more real estate business from email, don’t start with what to send... That’s actually step #3. I use a simple 3-part framework: #1 - SETUP Start with the basics. Your sender name should simply be: First Name + Last Name Or: First Name + Last Name + Brokerage Then keep the email itself simple. Text beats the fancy newsletter look in most situations. #2 - STRUCTURE Next, figure out what kind of email you’re sending. There are really 4 possibilities: One-to-many warm One-to-one warm One-to-many cold One-to-one cold And I don’t treat those the same way. For example, one-to-one cold is where personalization can make a HUGE difference. #3 - STRATEGY NOW we worry about what to say. My rules: Short and sweet. Conversational. Easy to understand. Give the recipient a potential benefit. And make it clear you’d like them to reply. Setup → Structure → Strategy. In that order. Because the greatest email copy in the world doesn’t matter much if your setup keeps the email out of the inbox. I went much deeper into all 3 parts during this week’s training: Then go look at the last 5 emails you’ve sent. I bet you’ll find at least one thing you can change immediately. Josh PS. Tomorrow I'm going live at 10AM to share more specifically how I've been using email to take MORE listings... ...hope you'll join me:
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Sunday, September 6, 2026
STOP trying to sell with email
So many real estate agents think the job of an email is to sell something. Not us... We think the job of an email is much simpler: Start a conversation. That's it. Because conversions don't happen in email. Conversions happen in conversations. So instead of asking: "How do I write the perfect email?" I want you thinking: "What's the simplest email I could send that might get this person to reply?" That changes everything. Your emails get shorter. They sound more conversational. You stop stuffing them with images and links. You personalize them. You give the recipient a reason to care. You ask a simple question. And most importantly... You actually tell them you'd like a response. For example: "Please let me know either way." Yes or no. Either is fine. You're trying to create engagement, not close a $400,000 transaction from someone's inbox. That's the philosophy behind how we use email in our real estate business. And this week I broke down the entire process. Go here to check it out: -Josh
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Saturday, September 5, 2026
he ignored my first email
I sent an email to a real estate investor recently. Nothing happened. No reply. No conversation. Nothing. So 3 days later, I followed up. That second email opened up a whole pipeline of potential business. He told me exactly what he's looking to buy: Multifamily properties in 3 cities where I like doing business. But it got even better. He also has a property he's planning to SELL and 1031 exchange into something else. One follow-up. Potential buyer client. Potential listing. Potential 1031 transaction. And here's my favorite part... The opportunity didn't come from the first email. It came from the follow-up. That's why I tell agents: Don't think of your database as a list. It's an asset. There are people sitting inside that asset right now who could buy, sell, invest or refer someone to YOU. Sometimes you just need to start (or restart) the conversation. In this week's training, I broke down exactly how I approach email to create more of those conversations. Watch it here: And if someone hasn't replied to your last email... Maybe give them a little nudge today. :) -Josh
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