| Hey all, Many of you may have noticed a shift in our training emails in 2018. We wanted to go in-depth on one topic and cover it in detail in a way that can be beneficial to you whether or not you ever use our tools. In January we covered goal setting, business planning and how to follow-through on that plan. In February we walked the dog on prospecting and all things customer follow-up. The best part of my day is when I get feedback that you have used one of our tools or strategies and it helped your business. We love that you are loving the training. We also launched RECallScripts.com, a free service that includes the best scripts that work from the best coaches all around the country. Next week, we are launching a brand new free tool that you are going to love and is going to take your listings to the next level. (stay tuned) The training and tools we offer would amount to nothing without the best audience in the business willing and able to implement technology and new ideas in their business. Thanks to you guys, not only have we set records in users across all our free tools this month, but more users than ever are trying out our brand new Pipeline Pro Tools System. If you have liked any of our training or free tools, then you owe it to yourself to give Pipeline Pro Tools a try. It includes every bit of technology you need to capture leads (website, phone hotline, text auto-responder), stay organized (top of the line CRM) and follow-up (Auto-calling feature). And it's about as close to free as we can make it. As little as $67/mo. with no contract. Not only that but we guarantee the tools work. It's super easy to get started too. Step 1 - Check to see if we have availability in your market. If we do, signup. (seriously, what are you waiting for?) Step 2 - Have your initial hour long 1-on-1 consultation with a coach. We cover everything you need to know to get started. Step 3 - Change your business forever. Again, thank you all for supporting our systems and stay tuned next week for our brand new free tool. You are gonna love it. All the best, -Levi Jones Guerilla Realty |
Saturday, March 3, 2018
What are you waiting for?
Friday, March 2, 2018
Just Wanted to Say Thanks
| Hey all, Many of you may have noticed a shift in our training emails in 2018. We wanted to go in-depth on one topic and cover it in detail in a way that can be beneficial to you whether or not you ever use our tools. In January we covered goal setting, business planning and how to follow-through on that plan. In February we walked the dog on prospecting and all things customer follow-up. The best part of my day is when I get feedback that you have used one of our tools or strategies and it helped your business. We love that you are loving the training. We also launched RECallScripts.com, a free service that includes the best scripts that work from the best coaches all around the country. Next week, we are launching a brand new free tool that you are going to love and is going to take your listings to the next level. (stay tuned) The training and tools we offer would amount to nothing without the best audience in the business willing and able to implement technology and new ideas in their business. Thanks to you guys, not only have we set records in users across all our free tools this month, but more users than ever are trying out our brand new Pipeline Pro Tools System. If you have liked any of our training or free tools, then you owe it to yourself to give Pipeline Pro Tools a try. It includes every bit of technology you need to capture leads (website, phone hotline, text auto-responder), stay organized (top of the line CRM) and follow-up (Auto-calling feature). And it's about as close to free as we can make it. As little as $67/mo. with no contract. Not only that but we guarantee the tools work. It's super easy to get started too. Step 1 - Check to see if we have availability in your market. If we do, signup. (seriously, what are you waiting for?) Step 2 - Have your initial hour long 1-on-1 consultation with a coach. We cover everything you need to know to get started. Step 3 - Change your business forever. Again, thank you all for supporting our systems and stay tuned next week for our brand new free tool. You are gonna love it. All the best, -Levi Jones Guerilla Realty |
Wednesday, February 28, 2018
Prospecting case study
| Hey all, We spent an entire month talking prospecting tactics. What we didn't cover yet is case studies. Do you know Kevin Grullon? Probably not. For years Kevin worked as a truck driver in central North Carolina where I live.
He was a single dad with kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too. Thing #1 - A desire to provide a better life for his family. Thing #2 - The willingness to take action to achieve #1. He decided to better his situation by getting his real estate license to make some extra money on the side. He joined our local team and got access to Pipeline Pro Tools. I still remember Kevin sitting in on my live Google Adwords training to learn how to generate leads. He barely paid attention because he was flirting with his now wife Shawn (true story). But he got the basics down and that month he generated 42 leads on his own using Pipeline Pro Tools. Now let's stop right there... Give Kevin a round of applause. To go from 0 leads, no experience, no unfair advantages to generating 42 real estate leads is legitimate hard work. But the real hard work came next. Prospecting. Kevin came from a line of work that required very little talking for most of the day... How was he going to engage these prospects and convince them to us him, a brand new agent, as their realtor? He took our prospecting follow up plan (the plan we've been teaching all month) and implemented it step by friggin step. Within three months Kevin had a choice to make. Should he quit driving his truck and start doing real estate full-time? After all, his income from real estate was now more than his full-time job. He chose real estate. (Good choice, Kevin.) That first year he made $351,623 in commissions and the next year he earned $541,298. Having the ability to generate a never ending supply of leads, and more importantly a plan to prospect them, changed his life. Made him rich too. Since then he married the girl he met in my Google Adwords training, they bought a huge new house with a swimming pool together, and they now run a huge real estate team in my hometown. Kevin is awesome. If you have a desire to better your situation and also a willingness to take action then you're exactly the type of agent who needs Pipeline Pro Tools. Tomorrow we're going to be previewing a new tool for next month. Don't miss it. All the best, -Chris Jones Guerilla Realty |
Tuesday, February 27, 2018
Converting Free Leads
| Hey all, We are in the final stretch of our "month of prospecting". We've talked about all the tactics and tools we use to convert leads into real transactions. It boils down to this: Low pressure contact + stick around for a few weeks + gentle nudge to see properties = steady pipeline of clients But that's only the formula if you start with warm inbound leads. The kind of lead you get when you use Pipeline Pro Tools (<- link) coupled with our classifieds or zillow strategies. This is where a buyer finds YOU and their information is captured by your tools. But obviously a different type of lead would require a different approach. In today's email we are going to discuss a prospecting method anyone can do, even if they have no leads, and even if they have no money to spend on leads. Of course, it doesn't have to cost a lot of money to generate leads. As little as $67/month for the exact pro tools I use, and $0.00 on advertising. But I digress... Anyway, let's get to today's topic. Cold calling. This is a phrase that strikes fear into most agents' hearts but it doesn't have to. The key is having the right script, targeting the right leads, and investing a little time every day. Let's start with the script. Here's one my brother and I like. http://recallscripts.com/call-script/fsbo-master-call-script/ This script was developed by Jason Morris, an agent in South Carolina who is an absolute master at converting FSBO sellers and who invests a lot of time in helping other agents. I like it for two reasons. Reason #1 - It just works. Jason has used this one script to list hundreds of hundreds of FSBO properties. Remember, these are sellers who claim to hate realtors and they are eagerly signing on to let Jason sell their house for them. Reason #2 - It takes all the fear out of cold calling. You call someone who is actively trying to sell their house for $X. You tell them that you have a strategy that would allow them to net $X faster than their current strategy. Do they want to hear it? If yes, you have a listing appointment. If no, no problem. Move on. Sounds pretty great, right? Let's talk about how to find the right people to call. Here are three places you can find highly motivated FSBO leads -- the kind you want to call with this script. FSBO.com - Search your city and add the sellers to your crm. Zillow - Run a property search and filter for FSBO. Add them to your crm. Craigslist - Finally search your local Craigslist for FSBO. These are highly motivated sellers who are willing to try anything to get their house sold. One quick trick that will pay off in spades... Start with houses that have been on the market longer and then work backward. The longer the house has been for sale the more open the seller will be to hearing different strategies. Also there will be less competition. Typically when a new FSBO listing appears on the market they will get a barrage of calls from local realtors. After a month or so most realtors stop calling. This is your "in". Give it a try. This is the ultimate strategy for when things are slow and you have nothing going on in your pipeline. One week of cold calling will typically result in at least 1-2 listing appointments. It's not as fun as using Pipeline Pro Tools (<- link) and calling warm leads (or using a robocaller to prospect for you). But if you're a hungry agent who wants to do everything to rapidly grow your business, give Jason's script a try. All the best, -Chris Jones Guerilla Realty |
Meet Kevin
| Hey all, We spent an entire month talking prospecting tactics. What we didn't cover yet is case studies. Do you know Kevin Grullon? Probably not. For years Kevin worked as a truck driver in central North Carolina where I live.
He was a single dad with kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too. Thing #1 - A desire to provide a better life for his family. Thing #2 - The willingness to take action to achieve #1. He decided to better his situation by getting his real estate license to make some extra money on the side. He joined our local team and got access to Pipeline Pro Tools. I still remember Kevin sitting in on my live Google Adwords training to learn how to generate leads. He barely paid attention because he was flirting with his now wife Shawn (true story). But he got the basics down and that month he generated 42 leads on his own using Pipeline Pro Tools. Now let's stop right there... Give Kevin a round of applause. To go from 0 leads, no experience, no unfair advantages to generating 42 real estate leads is legitimate hard work. But the real hard work came next. Prospecting. Kevin came from a line of work that required very little talking for most of the day... How was he going to engage these prospects and convince them to us him, a brand new agent, as their realtor? He took our prospecting follow up plan (the plan we've been teaching all month) and implemented it step by friggin step. Within three months Kevin had a choice to make. Should he quit driving his truck and start doing real estate full-time? After all, his income from real estate was now more than his full-time job. He chose real estate. (Good choice, Kevin.) That first year he made $351,623 in commissions and the next year he earned $541,298. Having the ability to generate a never ending supply of leads, and more importantly a plan to prospect them, changed his life. Made him rich too. Since then he married the girl he met in my Google Adwords training, they bought a huge new house with a swimming pool together, and they now run a huge real estate team in my hometown. Kevin is awesome. If you have a desire to better your situation and also a willingness to take action then you're exactly the type of agent who needs Pipeline Pro Tools. Tomorrow we're going to be previewing a new tool for next month. Don't miss it. All the best, -Chris Jones Guerilla Realty |
Monday, February 26, 2018
Cold Calling the Easy Way
| Hey all, We are in the final stretch of our "month of prospecting". We've talked about all the tactics and tools we use to convert leads into real transactions. It boils down to this: Low pressure contact + stick around for a few weeks + gentle nudge to see properties = steady pipeline of clients But that's only the formula if you start with warm inbound leads. The kind of lead you get when you use Pipeline Pro Tools (<- link) coupled with our classifieds or zillow strategies. This is where a buyer finds YOU and their information is captured by your tools. But obviously a different type of lead would require a different approach. In today's email we are going to discuss a prospecting method anyone can do, even if they have no leads, and even if they have no money to spend on leads. Of course, it doesn't have to cost a lot of money to generate leads. As little as $67/month for the exact pro tools I use, and $0.00 on advertising. But I digress... Anyway, let's get to today's topic. Cold calling. This is a phrase that strikes fear into most agents' hearts but it doesn't have to. The key is having the right script, targeting the right leads, and investing a little time every day. Let's start with the script. Here's one my brother and I like. http://recallscripts.com/call-script/fsbo-master-call-script/ This script was developed by Jason Morris, an agent in South Carolina who is an absolute master at converting FSBO sellers and who invests a lot of time in helping other agents. I like it for two reasons. Reason #1 - It just works. Jason has used this one script to list hundreds of hundreds of FSBO properties. Remember, these are sellers who claim to hate realtors and they are eagerly signing on to let Jason sell their house for them. Reason #2 - It takes all the fear out of cold calling. You call someone who is actively trying to sell their house for $X. You tell them that you have a strategy that would allow them to net $X faster than their current strategy. Do they want to hear it? If yes, you have a listing appointment. If no, no problem. Move on. Sounds pretty great, right? Let's talk about how to find the right people to call. Here are three places you can find highly motivated FSBO leads -- the kind you want to call with this script. FSBO.com - Search your city and add the sellers to your crm. Zillow - Run a property search and filter for FSBO. Add them to your crm. Craigslist - Finally search your local Craigslist for FSBO. These are highly motivated sellers who are willing to try anything to get their house sold. One quick trick that will pay off in spades... Start with houses that have been on the market longer and then work backward. The longer the house has been for sale the more open the seller will be to hearing different strategies. Also there will be less competition. Typically when a new FSBO listing appears on the market they will get a barrage of calls from local realtors. After a month or so most realtors stop calling. This is your "in". Give it a try. This is the ultimate strategy for when things are slow and you have nothing going on in your pipeline. One week of cold calling will typically result in at least 1-2 listing appointments. It's not as fun as using Pipeline Pro Tools (<- link) and calling warm leads (or using a robocaller to prospect for you). But if you're a hungry agent who wants to do everything to rapidly grow your business, give Jason's script a try. All the best, -Chris Jones Guerilla Realty |
