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| Hey all, We've spent a lot of time talking lead capture lately. What we haven't covered yet is case studies. Do you know who Dave Hurt is? Probably not. Dave was an enlisted soldier at Fort Bragg, NC, about 10 miles from my hometown.
He was a husband and a dad with two kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too. Thing #1 - A desire to provide a better life for his family. Thing #2 - The willingness to take action to achieve #1. He decided to better his situation by getting his real estate license to make some extra money on the side. He joined our local team and got access to Pipeline Pro Tools. I still remember rookie Dave emailing and asking a million questions about how to run his ads just right. He was so eager to succeed he was once caught clicking up someone else's ad to drive it down the rankings (he later apologized once we realized it was unethical). But he got the basics down and that month he generated 50+ leads on his own using Pipeline Pro Tools. Now let's stop right there... Give Dave some credit. To go from 0 leads, no experience, no unfair advantages, being full time enlisted soldier, getting up at 5am for PT to generating 50 real estate leads is legitimate hard work. But the real hard work came next. Serving those customers on part-time hours. Dave devoted every spare hour of the day to serving those leads and giving them the best experience they could ask for. And it paid off. Huge. Within a few months Dave had a choice to make. Should he quit the Army and start doing real estate full-time? After all, his income from real estate was now quadruple his full-time job. He chose real estate. (Good choice, Dave.) That first year he made over $300,000 in commissions. I'll never forget in his last month I paid him over $50K (happily). Unfortunately this story doesn't have a happy ending. Before Dave retired from the military he was deployed to Afghanistan where he made the ultimate sacrifice and was killed in action.
To this day I still use him as an example of what a great agent should be. Dedicated to serving every client to the fullest. Having the ability to generate a never ending supply of leads, and more importantly a plan to serve them, changed his family's life. The Guerilla Realty family will always be heartbroken that his was cut short. If you have a desire to better your situation and also a willingness to take action then you're exactly the type of agent who needs Pipeline Pro Tools. The only thing that might stop you from getting it is if we're sold out in your area. But it only takes 10 seconds to find out. Here's the link All the best, -Chris Jones Guerilla Realty |
| Hey all, We appreciate all the feedback we have gotten from our recent FSBO lead strategy. There is nothing that makes us happier than when we can share something that works to help agents grow their business. Keep sharing those stories and look out for the full strategy on the blog soon. Our new series will begin soon, but in the meantime I wanted to tell you a story of one of our new agents. I hope it doesn't embarrass him, but it's too good not to share. He got our Pipeline Pro Tools system on Wednesday evening last week after following our training and strategies for a while. As the head coach here, I usually like to give our agents a quick call to welcome them and schedule their initial training within the day, but I wasn't able to reach Nick until Friday. When I did, what he told me left me shocked (in a good way). Nick had taken the bull by the horns within minutes of signing up and had activated his website and began running ads that very evening. By the time I reached him to schedule his call training call, he excitedly told me he had already generated 30 leads! (42 as of the time I wrote this) One of those leads had already set up a showing appointment over the weekend and when we talk this week, I will hopefully have more of his story to share. It's not shocking at all that our system worked to generate leads and fast. It's not even shocking that he had buyers on the first weekend. Statistically, most of the leads generated with our system are 40-60 days from showing so this case was not the norm, but it does happen often. But I was floored at the mindset Nick approached our system with. The reality is that our tools and strategies are easy to learn. And what I love about Nick is that he dove right into the deep end determined to learn how to swim along the way. If we get many more agents like Nick, I may be out of a job! Want to try to beat Nick's results? Check out our Pipeline Pro Tools. By the way, we do limit availability locally to make sure you keep your competitive advantage so check to see if we have availability in your market. All the best, -Levi Jones Guerilla Realty |
