| Hey all, We have been dissecting how to use video to grow your business all month long in conjunction with our new free tool--ListingCake.com. Whenever we talk growing your business, we don't just want to talk about nebulus "brand building" or "getting your name out there". Unfortunately, those types of activities all-too-often keep agents busy all day without any real return. Instead we want to talk lead generation. Finding customers. Prospecting. The basic components of any lead generation strategy are these: Customer -> Bait -> Trap The beauty of video is that if you have a great listing video then you have the bait problem solved. And in some ways it's the best bait there is right now. Social media platforms and search engines are rewarding good video with premium placement. Consumers are viewing more video than they ever have. For most agents lack of editing skills or creative vision kept them from making great videos, but with Listing Cake, we removed those barriers. If you haven't tried it out, grab your phone and go make a video this weekend. Now onto today's lead generation strategy. Every home for sale has listing signs with an agent's contact information and sometimes even their face. These listing signs are often the most reliable passive lead generation tools an agent has. But that only works for customers who are ready to connect with an agent and are interested enough in that property to call the agent directly and schedule a showing. That means they are missing potentially dozens of leads--people who liked the property but are too early on in the buying cycle to contact an agent. So other agents take it a step farther and even attach plastic tubes filled with papers listing the home's details. But let's be honest. Filling a plastic tube with paper is a pretty dated approach in today's digital world. And it's a pain in the neck to continually refill them. But what if you could put the next best thing to a live home-showing in front of those passers-by--a great video tour. No, I'm not talking about reprinting all of your expensive yard signs. Just go out and get some $5 corrugated plastic riders to go on your existing signs. Then make sure you have a great trap. We use our text auto-responder which captures leads of anyone who initiates contact with it. Maybe it looks something like this.
Customers (listing drive-bys) Bait (great listing video) Trap (text auto-responder) Leads It doesn't get more uncomplicated than that. We used our text auto-responder for this strategy and there are a dozens of services that offer it for between $40-60/mo + codes and text messages used. It's included as part of our Pipeline Pro Tools system with unlimited codes and text messages. It starts at $99/mo. And has a ton of other capture tools. No contract and we guarantee it works. We do limit availability so that we don't have too many agents in a single market using our tools. Check to see if we have availability in your market. For the rest of March, we are going to give you different lead generation strategies all using video as bait. Stay tuned. Guerilla Realty |
Saturday, March 17, 2018
Signs + Video = Lead Magic
Friday, March 16, 2018
Five Dollar Lead Strategy
| Hey all, We have been dissecting how to use video to grow your business all month long in conjunction with our new free tool--ListingCake.com. Whenever we talk growing your business, we don't just want to talk about nebulus "brand building" or "getting your name out there". Unfortunately, those types of activities all-too-often keep agents busy all day without any real return. Instead we want to talk lead generation. Finding customers. Prospecting. The basic components of any lead generation strategy are these: Customer -> Bait -> Trap The beauty of video is that if you have a great listing video then you have the bait problem solved. And in some ways it's the best bait there is right now. Social media platforms and search engines are rewarding good video with premium placement. Consumers are viewing more video than they ever have. For most agents lack of editing skills or creative vision kept them from making great videos, but with Listing Cake, we removed those barriers. If you haven't tried it out, grab your phone and go make a video this weekend. Now onto today's lead generation strategy. Every home for sale has listing signs with an agent's contact information and sometimes even their face. These listing signs are often the most reliable passive lead generation tools an agent has. But that only works for customers who are ready to connect with an agent and are interested enough in that property to call the agent directly and schedule a showing. That means they are missing potentially dozens of leads--people who liked the property but are too early on in the buying cycle to contact an agent. So other agents take it a step farther and even attach plastic tubes filled with papers listing the home's details. But let's be honest. Filling a plastic tube with paper is a pretty dated approach in today's digital world. And it's a pain in the neck to continually refill them. But what if you could put the next best thing to a live home-showing in front of those passers-by--a great video tour. No, I'm not talking about reprinting all of your expensive yard signs. Just go out and get some $5 corrugated plastic riders to go on your existing signs. Then make sure you have a great trap. We use our text auto-responder which captures leads of anyone who initiates contact with it. Maybe it looks something like this.
Customers (listing drive-bys) Bait (great listing video) Trap (text auto-responder) Leads It doesn't get more uncomplicated than that. We used our text auto-responder for this strategy and there are a dozens of services that offer it for between $40-60/mo + codes and text messages used. It's included as part of our Pipeline Pro Tools system with unlimited codes and text messages. It starts at $99/mo. And has a ton of other capture tools. No contract and we guarantee it works. We do limit availability so that we don't have too many agents in a single market using our tools. Check to see if we have availability in your market. For the rest of March, we are going to give you different lead generation strategies all using video as bait. Stay tuned. Guerilla Realty |
Thursday, March 15, 2018
How I used a video tour to attract 13 new leads from Zillow
| Hey all, In last email, I shared a basic outline for using a free Listing Cake video as a bribe to attract leads. Here's a real world case study. In this new blog post, I show you my number one go-to spot for attracting leads with a video bribe. It's somewhere most agents would never think of. Click to read... I tell the story of how I hi-jacked my way into Zillow and generated 13 leads in one week — without being a paid member or spending a dime on ads. Easy to replicate by anyone. Check it out. THEN GO IMPLEMENT IT. All the best, -Chris Jones Guerilla Realty |
Wednesday, March 14, 2018
Zillow-jacking
| Hey all, In last email, I shared a basic outline for using a free Listing Cake video as a bribe to attract leads. Here's a real world case study. In this new blog post, I show you my number one go-to spot for attracting leads with a video bribe. It's somewhere most agents would never think of. Click to read... I tell the story of how I hi-jacked my way into Zillow and generated 13 leads in one week — without being a paid member or spending a dime on ads. Easy to replicate by anyone. Check it out. THEN GO IMPLEMENT IT. All the best, -Chris Jones Guerilla Realty |
Tuesday, March 13, 2018
Generate leads with a listing video
| Hey all, In my last email, I told you if you help us get 100+ shares for Listing Cake, then I'll share a cool lead strategy with you. Well you guys delivered huge… Shares
So now I owe you. I'm gonna show you a simple strategy where you can use Listing Cake (a free tool) to capture 10+ new leads this week. We all agree Listing Cake is a great tool for creating professional looking video tours. However, we didn't build this tool just so you can impress your friends with a nifty video... Video is actually a powerful lead generation weapon, if you know how to use it. Let me show you. Thirty years ago, agents/brokers had all the power. If a buyer wanted to see a property they needed you. You had access to all the area homes for sale, and they didn't, so you were valuable (even if you did nothing else). Today, there's been a huge shift in power. Buyers can look up everything online. Photos, tax history, comps, school info, sex offenders... it's all available online. Except one thing. Your value as an agent bas been greatly reduced, but there's still one thing they want that Zillow can never provide. A showing. Buyers want to actually tour the property. What if you could provide this experience online? This is why our new video creation tool Listing Cake is such a powerful lead gen weapon. You can now create an amazing digital property tour, something buyers desperately want to get online but can't get anywhere else. Sure, I know Zillow allows videos. But 99.9% of Zillow listings still don't have video. And smart agents won't upload their videos to Zillow. That would be giving one of your most powerful lead gen weapons over to Zillow. Video lead capture strategyLet's get to actual strategy. Follow these steps generate 10+ leads over the next seven days. Step 1: Infrastructure All lead capture strategies are designed around this basic setup: Customer -> Bait -> Trap For this strategy the bait will be your video tour (you can use Listing Cake for this). If you don't have any listings, don't sweat it. You can do a video tour for ANY property you want to advertise. In this video we created a video tour for a listing that wasn't ours. The trap will be your video delivery system. I've tested dozens of different ways to deliver my video tours. Email, website, text, you name it. The delivery system that consistently generates the most high quality leads is a text auto-responder. My system Pipeline Pro Tools comes with an awesome text auto-responder that I use to deliver my video tours. You can check availability in your area here.
If you don't have Pipeline Pro Tools or it's not available in your area, you could try another text auto responder system. But you definitely DON'T want to be trying to deliver your video tour on your own. Create a system that works even when you're sleeping. Step 2: Traffic Now that your infrastructure is in place, you need to attract some mice. Create a listing video with listingcake.com. Upload it to Facebook or YouTube. Then save a direct link to your video. Now program your text-auto responder to deliver the link. Here's how my system works. Everywhere I advertise the listing, I add a simple call to action… "Text 77777 to 555-555-1234 for a complete video tour" When they text the unique property code, my system automatically texts them back this message… "Hey, thanks for your interest in 123 Elmwood. Here's a video tour of the house: http://www.youtube.com/xxxxxx Let me know if you have any questions." Step 3: Leads Simultaneously my system captures the buyer's phone number and uploads it to my crm, so that I can follow up. Now I have a new lead. How simple is that? Again, if you want Pipeline Pro Tools, click here to check availability. Implement this strategy this afternoon and I personally guarantee you'll generate 10+ leads in the next seven days. Tomorrow I'll share a new traffic source that has been incredible for me (and totally free) that you'd never think of. Talk to you then. All the best, -Chris Jones Guerilla Realty |
Monday, March 12, 2018
Video -> leads (a quick how-to)
| Hey all, In my last email, I told you if you help us get 100+ shares for Listing Cake, then I'll share a cool lead strategy with you. Well you guys delivered huge… Shares
So now I owe you. I'm gonna show you a simple strategy where you can use Listing Cake (a free tool) to capture 10+ new leads this week. We all agree Listing Cake is a great tool for creating professional looking video tours. However, we didn't build this tool just so you can impress your friends with a nifty video... Video is actually a powerful lead generation weapon, if you know how to use it. Let me show you. Thirty years ago, agents/brokers had all the power. If a buyer wanted to see a property they needed you. You had access to all the area homes for sale, and they didn't, so you were valuable (even if you did nothing else). Today, there's been a huge shift in power. Buyers can look up everything online. Photos, tax history, comps, school info, sex offenders... it's all available online. Except one thing. Your value as an agent bas been greatly reduced, but there's still one thing they want that Zillow can never provide. A showing. Buyers want to actually tour the property. What if you could provide this experience online? This is why our new video creation tool Listing Cake is such a powerful lead gen weapon. You can now create an amazing digital property tour, something buyers desperately want to get online but can't get anywhere else. Sure, I know Zillow allows videos. But 99.9% of Zillow listings still don't have video. And smart agents won't upload their videos to Zillow. That would be giving one of your most powerful lead gen weapons over to Zillow. Video lead capture strategyLet's get to actual strategy. Follow these steps generate 10+ leads over the next seven days. Step 1: Infrastructure All lead capture strategies are designed around this basic setup: Customer -> Bait -> Trap For this strategy the bait will be your video tour (you can use Listing Cake for this). If you don't have any listings, don't sweat it. You can do a video tour for ANY property you want to advertise. In this video we created a video tour for a listing that wasn't ours. The trap will be your video delivery system. I've tested dozens of different ways to deliver my video tours. Email, website, text, you name it. The delivery system that consistently generates the most high quality leads is a text auto-responder. My system Pipeline Pro Tools comes with an awesome text auto-responder that I use to deliver my video tours. You can check availability in your area here.
If you don't have Pipeline Pro Tools or it's not available in your area, you could try another text auto responder system. But you definitely DON'T want to be trying to deliver your video tour on your own. Create a system that works even when you're sleeping. Step 2: Traffic Now that your infrastructure is in place, you need to attract some mice. Create a listing video with listingcake.com. Upload it to Facebook or YouTube. Then save a direct link to your video. Now program your text-auto responder to deliver the link. Here's how my system works. Everywhere I advertise the listing, I add a simple call to action… "Text 77777 to 555-555-1234 for a complete video tour" When they text the unique property code, my system automatically texts them back this message… "Hey, thanks for your interest in 123 Elmwood. Here's a video tour of the house: http://www.youtube.com/xxxxxx Let me know if you have any questions." Step 3: Leads Simultaneously my system captures the buyer's phone number and uploads it to my crm, so that I can follow up. Now I have a new lead. How simple is that? Again, if you want Pipeline Pro Tools, click here to check availability. Implement this strategy this afternoon and I personally guarantee you'll generate 10+ leads in the next seven days. Tomorrow I'll share a new traffic source that has been incredible for me (and totally free) that you'd never think of. Talk to you then. All the best, -Chris Jones Guerilla Realty |
