| Hey, Chris here, with Guerilla Realty. You've been following us for awhile so you know how we operate. We test new lead generation ideas, turn them into step-by-step formulas, and share them with you. We also create free tools to help you rapidly grow your real estate business. We rarely "sell" anything. Today is different though. Today I'm going to pitch you. I want you to buy something. I want you to buy into a new mindset. Most agents have a passive mindset vs an active mindset. It sucks, but it's true. Statistically speaking, if you're a realtor reading this email you probably suffer from a "passive" mindset. It's not your fault. The industry practically forces us to be passive just to survive. The problem is the agents making all the money have an active mindset. It's a catch 22. But there is a way out, I'll show you. I'm going to flip you from a passive agent to an active agent in one hour. First let's talk about what characterizes a passive agent vs an active: Passive Agents... - Wait patiently for leads Active Agents... - Go out and GET leads Which list best characterizes you? As you can image their results are quite different too. Passive agents close less than $1M in volume and list less than two houses per year. Active agents do that in a month. So it's no secret you'd rather be an active agent. But where do you start? First you have to make bold decision that you WANT to have an active mindset. You have to firmly decide that you don't want to wait around for leads to come to you anymore. You don't want to wait around for your broker to teach you. You never want to buy leads from Zillow ever again. And you want to be the type of agent who is willing to try new ideas and laugh it off if it doesn't work. Once you've made that decision in your heart, you need to find a practical way to put your new mindset into action. There are dozens of different avenues you could use to move forward. The easiest? Here's the link if you're wondering if it's available in your market. This is the system we built from the ground up designed to capture 100+ leads per month. It comes with the tools you need to go out and GET leads. It's designed to work seamlessly with all the new strategies we teach, and we're constantly learning/teaching new stuff every month. And it's affordable, with no contract, so if you hate it you can cancel immediately. If it works (btw it works), your real estate business will never be the same. He finally had his mindset change when he actively made the decision to invest in his business and get Pipeline Pro Tools. (After thinking about it for over 2 years, I kid you not.) So... Are you going to take the red pill or the blue pill? Your answer will determine the trajectory of your real estate career. Here's the link All the best, -Chris Jones Guerilla Realty |
Friday, April 20, 2018
Action
Wednesday, April 18, 2018
Check out this zillow strategy (.mp4)
| Hey all, Check out this strategy I used to generate 32 leads in one seven day stretch. (It will also make FSBOs love you.) Here's the video 👇 I just shot this today. In it I share the script I use to get FSBOs to love me and let me use their properties as buyer magnets. All you need to get started with this strategy is included in our Pipeline Pro Tools system. Here's the thing though. We limit availability in each market to maximize your competitive advantage. Your city might already be sold out (sorry), but it only takes about 10 seconds to check. Here's the link All the best, -Chris Jones Guerilla Realty |
Tuesday, April 17, 2018
Yard signs
| Hey all, Yard signs generate the best leads. No, I don't think that's an overstatement. Think about it... - You're getting an inbound phone call. That means you didn't have to do anything, and you're not going to get hung up on. They want to talk to YOU. - This customer is actively driving around looking at homes they might want to buy. That means they've already entered phase 2 of the buying cycle and an offer could be imminent (i.e. you get paid within in days or weeks, not months.) - It's free. Need I say more? The problem is, yard sign leads are only a possibility for the lucky agents with active listings. Some of us don't focus on listings. Or maybe all of our listings sold. Here's a strategy for generating yard sign leads even when you don't have any active listings. Let me give you the run down. 1. Make friends with a FSBO you want to sell (you can find them on Zillow). 2. Offer to help them market their home. Ideas that work really well are... a. create a listing video with Listing Cake This isn't just empty theory; it works. I've personally tested all of the above and I get no resistance from even the staunchest realtor-hating owners. Finally, this brings me to today's topic: Yard Signs. 3. The last strategy is to offer to set up a FSBO sign in their yard that is linked up with your text auto-responder. Like so...
This helps you collect all the drive-by buyers who want to see inside, but are too shy to call the owner directly. The FSBO wants to get his house sold and doesn't mind paying a buyers commission, so he's happy to let you plant the sign. You love yard sign leads, so you keep a few of these signs around for just such an occasion. This one cost about $30 at a local sign store. Within a week, this FSBO brought us 32 buyer leads (and 17 seller leads). All you need to get started with this strategy is included in our Pipeline Pro Tools system. Here's the thing though. We limit availability in each market to maximize your competitive advantage. Your city might already be sold out (sorry), but it only takes about 10 seconds to check. Here's the link Good luck. Btw, I'd love to see your results from this strategy. Nothing makes me happier than seeing agents crushing it using our strategies. Feel free to reply directly to this email. I ready everything and reply to as many as I can. All the best, -Chris Jones Guerilla Realty |
