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| Hey all, Yesterday we talked about the fear of what other people think. And specifically how that ended up taking the knees out from under an agent we recently worked with. Simply put, he was afraid of his broker (who was not serving him anyways) and his broker was afraid of what the rest of his colleagues might think about an untraditional advertising method. Another way we have seen this fear manifest is when it comes to working and cooperating with other real estate agents. We call it a scarcity mindset. Some of you already know the secret, but for the rest of you I will let you in... The other agents in your market are NOT your enemy. There is plenty of business to go around for any competent agents who want it. One of our most popular lead generation strategies is our Craigslist Killer. I get feedback every week from agents who are absolutely crushing it using free advertising on Craigslist. I also get messages a few times a month like this one:
I see fear and projection of the scarcity mindset. The scarcity mindset says that customers are few and far between and so I must grab the ones I get and hold on for dear life. Have you ever had a dog growl at you when they grab the hotdog that fell onto the ground and you try to get it from them? That dog has a scarcity mindset. I don't even blame agents who act this way. Many agents have a scarcity mindset because they have never generated more leads than they know what to do with. They work hard getting a referral here or there or they spend their retirement fund on a handful of purchased leads from one of the aggregators. The reality is that most good listing agents welcome the opportunity to get extra visibility on their listings without having to spend any money or lift a finger. They do this because good listing agents have an abundance of customers. And most good buyer agents relish the idea of selling a great home to one of their customers all while working with a competent agent on the other side. If you have ever felt like the growling dog, I have one step for you to overcome the scarcity mindset-- Generate more leads than you know what to do with. Nothing creates an abundance mindset like ACTUALLY having an abundance of leads. We have shared with you all some of our favorite lead generation strategies [link] over the years. Most of them work even if you don't have our tools. Pipeline Pro Tools is like hitting the easy button for lead generation. It includes all the tools and software you need to be a agent who overcomes a scarcity mindset and it includes unlimited 1-on-1 training from our staff to help you follow through. It's dirt cheap to get started (click the link) and there is no risk (no contract, 60-day guarantee that it works). Just check out what it did for Adrian's mindset - https://www.youtube.com/watch?v=kP8_NIDPKYY Until next time, Levi Jones
Guerilla Realty |
| Hey all, In the last 15 years, I've helped thousands of agents succeed. I've watched even more fail. Want to know what the biggest success killer is? It has ended more real estate careers than the last 10 recessions combined. And the careers it doesn't destroy? It maims them -- keeps them average at best. You're probably curious what it is... ready for it? The #1 Success Killer in Real Estate: What other people think I guarantee that you have suffered stolen potential in your career because of this. I have too. Let me share a quick story to illustrate my point. A few weeks ago, an agent from Ohio got our Pipeline Pro Tools system. I want to keep him anonymous, so we'll call him "Ken". After five years in real estate, Ken was sick of always struggling to find his next lead. So he signed up with PPT. It took about 15 minutes to set everything up. Based on his goals our coaching team recommended he use our Craigslist strategy. He posted two simple ads (just as a test) and got five leads. Wow. Kudos to him. Few agents ever make it this far. # Ken had a goal (make more money) But this is where the story goes off the rails. Ken called us up a few days later and told us his broker didn't want him advertising on Craigslist because he was worried how it would look to others brokers. 🤔 So we showed him how to replicate the same strategy on Facebook Marketplace. But his broker vetoed that idea too. Ultimately Ken gave into his broker's bizarre fears and canceled his PPT account the following month. (There's no contract so this was easy.) The point of this story is Ken did almost everything right. But then he was derailed by his mindset. His broker was consumed by what other people would think. And Ken gave in. As you know we've been digging deep into the mindsets that make agents successful. This is one of them. If you want to be successful in real estate, you need to be willing to turn a few heads and raise a few eyebrows. I bet you can think of at least one great marketing idea that you abandoned because you were worried what other people would think. I challenge you to go try that idea today. If you work for a broker like Ken's, leave. If you want to turn a few heads with your lead generation, get Pipeline Pro Tools. The only thing that might stop you is if we're sold out (true story). It only takes 10 seconds to find out. Here's the link All the best, -Chris Jones
Guerilla Realty |
