Sell More Homes and Stay Profitable In The Age Of Disruption.

Craig Reger Will Share His Secret Weapons For Growing And Scaling In The Face Of Change

We're excited to announce our latest confirmed speaker for NLA Live 2020  How Craig Reger Literally Took 90 listings in 90 Days  (Well 88 technically, but that headline sounds better)  Buy a discount ticket now for $299    Dear real estate friends,  That's right! Craig is a real estate agent in Portland for 22 years now and he literally took 88 listings in 90 days.   He's going to share exactly how he did this in detail at our upcoming Next Level Agents Live 2020 event.  It's in Scottsdale April 23rd-25th at the Talking Stick Resort. You can get a room with our discount for only $149 which is super cheap, along with our discount ticket for only $299 now.   Craig is going to specifically share in his talk with us…  The daily habits for himself personally and those of his team  Who he calls to get listings, how he gets their numbers, and exactly what to say  The detail on the scripts to use on the phone when talking to people to set appointments  How to build the guard rails of culture on your team so people actually make their calls  Craig leads a team of 11 people. They are all working every day to get listings which is their main focus.  He spoke last year at our event. With just one thing he taught me we closed 27 additional deals.  It was literally a simple script – a sign call script. By just changing what we said to buyers who called on our signs, we identified 27 more listings. How crazy is that, just by changing what you say on the phone?  I consider that an infinite ROI. NO additional cost for that! That's what I like!  Please, come join us. We're putting together a killer list of the industry best speakers for you to share what's working now to sell more homes and how to stay profitable in the age of disruption.  Craig's business is up 70% this year and repeat and referral business is up 40%. And this is with all the instant buyers coming into his Portland market, too! Craig has sold over 5,000 homes.   Remember, you're going to be in ground zero for it right here in Phoenix. Every Silicon Valley and capital-backed venture comes here to test their "new ideas" for selling real estate, which most of them want to cut the agent's pay down to a $75 showing fee to open a door. That cannot happen. It will not happen!  Fred and I work in this super-competitive environment every day. You'll hear the radio ads, watch the commercials, see the Facebook ads geo-targeted to you, and drive by the billboards on I-10 and HWY101 on your way to the Talking Stick Resort. It's coming for you, too…..  We're competing against all of it effectively and profitably. You'll learn how to do it, too.  Get your discount ticket now for only $299. Prices go up on February 29th.  See you here!    P.S. I wrote in the NLA Facebook group last week that I enrolled in Frank's masterclass at Vyral Marketing (he's speaking at the event, too) to get the most from our real estate team's database of past clients, sphere and leads. He's personally taking us through a weekly lesson live on Zoom each week in a small group. Last week, he had us export all the good contacts from our dialer, our CRM, transaction management software, iPhone contacts, Gmail address book, and even the contact information of our Facebook and LinkedIn connections. It's pretty incredible. We're going to look up missing phone numbers, mailing addresses, and emails next week in class, he says, with top data companies. Check it the lessons: https://www.getvyral.com/masterclass        Copyright © 2020 KFC LLC, All rights reserved. You are receiving this email as a member of our Facebook group, Next Level Agents.   Our mailing address is: 4450 S. Rural Rd Building D Tempe, AZ 85282  Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.

Truck driver -> top-producer

Do you know Kevin Grullon? Probably not.

For years Kevin worked as a truck driver in central North Carolina where I live.

He was a single dad with kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too.

Thing #1 - A desire to provide a better life for his family.

Thing #2 - The willingness to take action to achieve #1.

He decided to better his situation by getting his real estate license to make some extra money on the side.

He joined our local team and started using our inbound lead software Pipeline Pro Tools. (Get a 15min demo here.)

I still remember Kevin sitting in on my live Ads Training to learn how to generate leads. He barely paid attention because he was flirting with his now wife Shawn (true story).

But he got the basics down and that month he generated 42 leads on his own using Pipeline Pro Tools.

Now let's stop right there...

Give Kevin a round of applause. To go from 0 leads, no experience, no unfair advantages to generating 42 real estate leads in 1 month is legitimate hard work.

But the real hard work came next. Putting it on autopilot so that he could spend his time helping customers.

So he took our lead playbooks (the same ones I teach in these emails) and implemented them step-by-friggin-step.

He spent ~30 minutes per week checking his ads.

Within three months Kevin had a choice to make.

Should he quit driving his truck and start doing real estate full-time? After all, his income from real estate was now more than his full-time job.

He chose real estate. (Good choice, Kevin.)

That first year he made $351,623 in commissions and the next year he earned $541,298.

Having the ability to generate a never ending supply of leads, and more importantly being able to put it on autopilot, changed his life. Made him rich too.

Since then he married the girl he met in my lead gen training, they bought a huge new house with a swimming pool together, and they now run a huge real estate team in my hometown.

Kevin is awesome.

If you have a desire to better your situation and also a willingness to take action then here's the breakdown of what you need to do...

- Identify your lead number (can be tricky)
- Learn how to run free listing ads (easy)
- Get Pipeline Pro Tools to capture leads (also easy)

That's it. Sounds pretty simple, right? Kevin worked hard for sure...but he worked hard at a simple daily plan that was easy to stick to.

Want at 15min demo? We'll answer all your questions, show you the system, and give you 1-2 concrete instances of how you could grow your real estate business with Pro Tools in the first 30 days.

Here's the link one more time -> http://www.calendly.com/guerilla-realty/demo

And if you book a demo today, we'll GIVE you the #1 lead playbook Kevin used to get to $351k in GCI (or another playbook, your choice) totally free of charge and yours to keep forever.

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Meet Kevin

Do you know Kevin Grullon? Probably not.

For years Kevin worked as a truck driver in central North Carolina where I live.

He was a single dad with kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too.

Thing #1 - A desire to provide a better life for his family.

Thing #2 - The willingness to take action to achieve #1.

He decided to better his situation by getting his real estate license to make some extra money on the side.

He joined our local team and started using our inbound lead software Pipeline Pro Tools. (Get a 15min demo here.)

I still remember Kevin sitting in on my live Ads Training to learn how to generate leads. He barely paid attention because he was flirting with his now wife Shawn (true story).

But he got the basics down and that month he generated 42 leads on his own using Pipeline Pro Tools.

Now let's stop right there...

Give Kevin a round of applause. To go from 0 leads, no experience, no unfair advantages to generating 42 real estate leads in 1 month is legitimate hard work.

But the real hard work came next. Putting it on autopilot so that he could spend his time helping customers.

So he took our lead playbooks (the same ones I teach in these emails) and implemented them step-by-friggin-step.

He spent ~30 minutes per week checking his ads.

Within three months Kevin had a choice to make.

Should he quit driving his truck and start doing real estate full-time? After all, his income from real estate was now more than his full-time job.

He chose real estate. (Good choice, Kevin.)

That first year he made $351,623 in commissions and the next year he earned $541,298.

Having the ability to generate a never ending supply of leads, and more importantly being able to put it on autopilot, changed his life. Made him rich too.

Since then he married the girl he met in my lead gen training, they bought a huge new house with a swimming pool together, and they now run a huge real estate team in my hometown.

Kevin is awesome.

If you have a desire to better your situation and also a willingness to take action then here's the breakdown of what you need to do...

- Identify your lead number (can be tricky)
- Learn how to run free listing ads (easy)
- Get Pipeline Pro Tools to capture leads (also easy)

That's it. Sounds pretty simple, right? Kevin worked hard for sure...but he worked hard at a simple daily plan that was easy to stick to.

Want at 15min demo? We'll answer all your questions, show you the system, and give you 1-2 concrete instances of how you could grow your real estate business with Pro Tools in the first 30 days.

Here's the link one more time -> http://www.calendly.com/guerilla-realty/demo

And if you book a demo today, we'll GIVE you the #1 lead playbook Kevin used to get to $351k in GCI (or another playbook, your choice) totally free of charge and yours to keep forever.

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Less than 1/5th of what you do this week matters

The eighty-twenty rule. Aka as The Pareto Principle. You've probably heard it somewhere.

It states that roughly 80% of the effects come from 20% of the causes.

Quick example... it's January. Most agents consider it an "off month".

Roughly 80% of homes will be sold by the top 20% of agents.

Here's another example. Out of all the activities you do this week to grow your business, only 20% of those activities will produce 80% of your results.

That means only 1/5th of what you do this week will have a measurable impact on your business.

What if you could flip the script?

What if you could take the little blue slice that matters and double it?

And what if you could eliminate the big red portion that's sucking all of your energy?

Instantly you'd grow your business by 60% while cutting your workload in half.

Here's what 60% growth looks like in real life...

Income before vs income after
- $30k => $48k
- $50k => $80k
- $80k => $128k

This is what I do with my real estate team and my software business every quarter.

We track every activity and every result and we clearly identify what's really working and what's just sucking our energy.

We've found that out of the dozen-or-so thing the average agent does each week, only 2 things seem to really matter.

1. Generating fresh contacts/leads
2. Phone follow up

That's it. I'll say it again. Getting leads. And following up with them by phone.

As with most things of course the devil is in the details. What qualifies as a "lead" and how do you generate them?

In our book, a "lead" means a name and phone number of someone you KNOW is buying/selling in the next 105 days.

And we've boiled "getting leads" down to 3 simple marketing playbooks that we run over and over with our software Pipeline Pro Tools. Brings us 5-10 new leads per day!

You could do the same thing.

Or you could be like Matt Mouser. He focused on these 2 simple activities and doubled his business 2 years in a row. Now he is a consistent six figure earner in a slow market where the avg sale price is < $150k.

Or you could be like Adrian F. He focused on these 2 things and he went from ~12 transactions in 2018 to 40+ transactions in 2019.

All you need is a desire to grow, a willingness to take action, and Pipeline Pro Tools.

The question is this. Are you going to be among the blue slice of agents who grows this month? Or the red swath of agents who wastes a lot of energy?

You can start by getting a quick demo. If you book a demo (and show up), we'll give you 1 of our top 3 marketing playbooks to keep free (your choice).

>>> Get a demo <<<

You'll get to see inside the software, exactly how it works, plus 1-2 instances how you could run Pro Tools in your business right away. And it's all free.

Here's the direct link one more time -> http://www.calendly.com/guerilla-realty/demo

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

80/20 analysis

The eighty-twenty rule. Aka as The Pareto Principle. You've probably heard it somewhere.

It states that roughly 80% of the effects come from 20% of the causes.

Quick example... it's January. Most agents consider it an "off month".

Roughly 80% of homes will be sold by the top 20% of agents.

Here's another example. Out of all the activities you do this week to grow your business, only 20% of those activities will produce 80% of your results.

That means only 1/5th of what you do this week will have a measurable impact on your business.

What if you could flip the script?

What if you could take the little blue slice that matters and double it?

And what if you could eliminate the big red portion that's sucking all of your energy?

Instantly you'd grow your business by 60% while cutting your workload in half.

Here's what 60% growth looks like in real life...

Income before vs income after
- $30k => $48k
- $50k => $80k
- $80k => $128k

This is what I do with my real estate team and my software business every quarter.

We track every activity and every result and we clearly identify what's really working and what's just sucking our energy.

We've found that out of the dozen-or-so thing the average agent does each week, only 2 things seem to really matter.

1. Generating fresh contacts/leads
2. Phone follow up

That's it. I'll say it again. Getting leads. And following up with them by phone.

As with most things of course the devil is in the details. What qualifies as a "lead" and how do you generate them?

In our book, a "lead" means a name and phone number of someone you KNOW is buying/selling in the next 105 days.

And we've boiled "getting leads" down to 3 simple marketing playbooks that we run over and over with our software Pipeline Pro Tools. Brings us 5-10 new leads per day!

You could do the same thing.

Or you could be like Matt Mouser. He focused on these 2 simple activities and doubled his business 2 years in a row. Now he is a consistent six figure earner in a slow market where the avg sale price is < $150k.

Or you could be like Adrian F. He focused on these 2 things and he went from ~12 transactions in 2018 to 40+ transactions in 2019.

All you need is a desire to grow, a willingness to take action, and Pipeline Pro Tools.

The question is this. Are you going to be among the blue slice of agents who grows this month? Or the red swath of agents who wastes a lot of energy?

You can start by getting a quick demo. If you book a demo (and show up), we'll give you 1 of our top 3 marketing playbooks to keep free (your choice).

>>> Get a demo <<<

You'll get to see inside the software, exactly how it works, plus 1-2 instances how you could run Pro Tools in your business right away. And it's all free.

Here's the direct link one more time -> http://www.calendly.com/guerilla-realty/demo

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

2 stories, 2 playbooks (free)

You know what's better than leads? Transactions.

Last week we completed a massive training series on how to get 100+ leads in November. We gave you 5 crunchy strategies that you can implement to start getting leads immediately -- and they can run on auto-pilot.

But you know what?

Transactions > Leads

Gio in Nevada knows this. We trained him on the Craigslist Killer strategy and he implemented it step-by-step. The result? 51 leads in the first 2 weeks. That's a lot of leads to call, so he was naturally skeptical of the quality...

...until he started making contacts and double-ended a condo deal for a sweet $16,302 commission.

Same thing for Terry in Utah. We taught him The Zuck strategy (among others). Really simple. Now he's averaging 89 leads per month. That's great, but we're hungry for closed transactions, not just leads.

Terry had his work cut out for him. The follow up required for 89 leads/mo is HUGE, but he faithfully contacted his 2-3 new leads/day.

Result: He closed for a $9,642 commission in the first 90 days after implementing the lead strategy. Boom. (Dozens more buyers/sellers in his pipeline.)

This is our ultimate measure of success here at Guerilla Realty -- earned commissions. Our users had a record-breaking success rate in Q4 of 2019 and believe it or not we're on pace to 2x that number this year.

If you want to get a demo of the lead gen software Terry and Gio used above -- Pipeline Pro Tools -- click the link below.

>>> Book a quick demo <<<

And when you book a demo, we'll GIVE you 1 of the marketing playbooks above -- your choice... The Zuck or The Craigslist Killer.

So if you want to book a demo and get 1 of our marketing playbooks, here's the direct link -> http://www.calendly.com/guerilla-realty/demo

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

$16,302 commission

You know what's better than leads? Transactions.

Last week we completed a massive training series on how to get 100+ leads in November. We gave you 5 crunchy strategies that you can implement to start getting leads immediately -- and they can run on auto-pilot.

But you know what?

Transactions > Leads

Gio in Nevada knows this. We trained him on the Craigslist Killer strategy and he implemented it step-by-step. The result? 51 leads in the first 2 weeks. That's a lot of leads to call, so he was naturally skeptical of the quality...

...until he started making contacts and double-ended a condo deal for a sweet $16,302 commission.

Same thing for Terry in Utah. We taught him The Zuck strategy (among others). Really simple. Now he's averaging 89 leads per month. That's great, but we're hungry for closed transactions, not just leads.

Terry had his work cut out for him. The follow up required for 89 leads/mo is HUGE, but he faithfully contacted his 2-3 new leads/day.

Result: He closed for a $9,642 commission 1st 90 days after implementing the lead strategy. Boom. (Dozens more buyers/sellers in the pipeline.)

This is our ultimate measure of success here at Guerilla Realty -- earned commissions. Our users had a record-breaking success rate in Q3 and believe it or not we're on pace to 2x that number in Q4.

If you want to get a demo of the lead gen software Terry and Gio used above -- Pipeline Pro Tools -- click the link below.

>>> Book a quick demo <<<

And when you book a demo, we'll GIVE you 1 of the marketing playbooks above -- your choice... The Zuck or The Craigslist Killer.

So if you want to book a demo and get 1 of our marketing playbooks, here's the direct link -> http://www.calendly.com/guerilla-realty/demo

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Pro Tools demo

If you've tried to book a demo for our lead gen software Pro Tools, you've probably noticed that we have been completely booked the entire month.

Same thing happens every week. About 5 minutes after we open up our schedule, all 30 slots are booked.

We're sorry.

So this week we're doing something different.

I am sending a private demo link to a very small segment of our subscribers who have already taken our "Lead Gen Machine" training. That's you.

Want a demo of our Pro Tools software?

>>> Click here to grab a demo <<<

There's about 20 slots total, and they're gonna go quick.

These demos are packed with value. You get 15-30mins with someone who uses Pro Tools in their own business. They'll get into your goals, help you find your lead number, and then give you 1-2 instances of how you can hit that number every month using Pro Tools.

Plus, if you book a demo now we'll give you 1 of our top 3 internal marketing playbooks (your choice) that we use to generate 100+ leads per month and 25+ legit listing leads. Yours to keep just for getting a demo.

Here's the link to book -> http://www.calendly.com/guerilla-realty/demo

Talk soon!

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Do this today (25min)

It's day 4 in our series Race to 100 Leads

The premise of this series is that ANY problem in your real estate business can be solved by 100+ new leads.

So that's what we're going to help you with. Getting 100 leads in the month of November.

Today I'm going to share with you my #1 most powerful lead gen strategy. Exact ads, all the scripts you need, etc.

We call it "The Craigslist Killer" because, as I'm about to show you, you can absolutely kill it with 10 really simple Craigslist ads.

If executed correctly, this strategy will get you 100+ leads per month on its own.

All right, let's go.

******

The Craigslist Killer

Quick Summary:
- Execute "The Loaner" strategy 10x
- Write Craigslist ad for each listing
- Post 1x
- Refresh every 48hrs

Tools Needed:
- The Loaner Script
- Our perfect ad to copy/paste
- Craigslist.org
- Pipeline Pro Tools (optional)

Time:
Approx. 25mins per listing

Expected Impact:
20 leads per listing. Rinse and repeat as many times as you want.

Now watch me walk through each detail of the The Craigslist Killer strategy so that you can replicate it...

-> Watch "The Craigslist Killer" process step-by-step (.mp4)

This strategy will start generating leads almost immediately. Less than 2 hours typically! Rinse and repeat as many times as necessary.

You'll get a steady flow of 20+ leads every time you create a new posting from a loaner listing. The better the listing, the more leads you'll get.

Now it's your turn. Go to work.

Btw I used my company's lead gen software Pipeline Pro Tools to implement today's strategy. You don't absolutely NEED it to follow along. Each strategy will work on its own. But Pro Tools will today's lesson 100x easier and more effective if you have it.

If you've considered getting it in the past, now's a great time to revisit the idea.

Don't be hasty. Some agents buy Pro Tools after looking at it for 5 seconds.

Instead let's make a little deal.

- I'm sending you our awesome Yard Dog strategy today
- You get a 15min demo of Pipeline Pro Tools

If you book a demo and show up for it we'll GIVE you 1 of our top 3 internal marketing playbooks. These playbooks are the exact methods our own real estate team uses to generate 250+ leads every month.

-> Book a demo

Sound fair?

If you have any questions about the coming lessons feel free to reply to the emails. We love getting feedback.

If you want to book a demo and get 1 of our marketing playbooks, here's the direct link -> http://www.calendly.com/guerilla-realty/demo

More tomorrow,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Selling 100 homes a year without a team

Sara Kalke will be speaking at NLA 2020 to help you learn how to run a business at a high level without the headaches of building a team

Announcing Keynote Speaker   How Sara Kalke Sold 125 Homes Without a Team    Get Your $299 Early Bird Ticket Now Dear Real Estate Agents:  I'm excited to announce another of our many speakers for NLA Live 2020, Sara Kalke!  She's a solo agent (no team - without any salespeople) who does 125 deals a year in Edmonton, Canada.  How does she do this?  #1: She's very, very clear on who her ideal homeowner is. She speaks directly to them in a very small niche.  #2: Her business passion is driven by how much fun she is going to have. She loves to ride horses, snow ski, and more.  #3: She has never bought a single online lead. All her leads are generated with low-cost marketing activities.  Sara will share exactly how she does this.   She was our highest-rated breakout session speaker last year, and there is a ton of demand this year to have her back.  So, we've invited her back for you!  You need to learn from Sara if you just want to sell homes without the challenge of building a real estate team.  Get an early bird ticket for only $299 here.  Hurry! Ticket prices go up on February 29th.  We're hosting Next Level Agents LIVE 2020 is April 23-25th at the Talking Stick Resort in Phoenix.  See you there!  Kevin, Fred and Cody  P.S. I wrote to you previously to offer you a complimentary goal setting call. There's no catch and we're not selling anything. If you'd like to step back for an hour to see the forest from the tress to plan out what you need to do this year to get to where you want to be, reply back to the email let me know.   And of course, I want to thank Frank Klesitz at Vyral Marketing for his help getting people in our database to call us to sell their home. Watch his latest interview with an agent here in Phoenix on why they stopped buying internet leads and decided to work their database only here.      Copyright © 2020 KFC LLC, All rights reserved. You are receiving this email as a member of our Facebook group, Next Level Agents. Our mailing address is: KFC LLC 4450 S Rural Rd Ste D Tempe, AZ 85282-7017 Add us to your address book Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.