Three quick case studies to start your day...
Case study #1: Carlos from Florida
Focus: Lead gen
Carlos' is a great story. It's based on the "100 leads" principle.
The 100 leads principle is this: There aren't many problems in real estate, or any business, that can't be fixed by 100 new leads.
Think about... it almost doesn't even matter why you're struggling right now. If I threw 100 new customers at you over the next 30 days, that problem would probably disappear.
Imagine you were working with indecisive buyers who refuse to submit an offer after six months of showings (this is a true story). That's a big problem, right? But if you had 100 new leads, you wouldn't care. You could fire them.
This is the basic position Carlos found himself in when he started using our lead gen software Pipeline Pro Tools on April 19.
That was 20 days ago. I just checked his dashboard this morning... he's generated 87 new leads. That puts him on track to get 130+ leads for the month, and he's already working with 4 buyers in the 250-350K price range.
Total potential commissions: $36,200.00
Case study #2: Matt from Michigan
Focus: Prospecting
Matt's story is based on the "1,000 calls" principle.
Unlike Carlos, who's only been using Pipeline Pro Tools for three weeks, Matt has been a user for 5+ years.
He focuses on making a minimum of 1,000 calls to new leads every year (or about 20 per week). If he can do that, he knows his business will take care of itself.
His result? He's doubled his income twice, and he's now a consistent six figure earner.
Now obviously he has to generate 20 new leads per week to have people to call. He uses Pro Tools for that.
But making consistent calls every week is the key to his growth.
Case study #3: Nick from Michigan
Focus: Closing the deal
Nick is a great example of an agent whose sole focus is closing. the. deal.
And he's got the results to prove it. Nick got started with Pro Tools exactly 1 year ago this month.
In his first weekend using the software, he generated 30+ leads. 1 month later he pended his first deal at $560K.
Let's review the timeline: Started April 18. On May 23, he pends a deal at $560K for a gross commission of $16K.
How did he do it? He used the two principles:
- 100 leads
- 1,000 calls
The first principle is to get a large volume of leads so the deals are easy to find. The second principle is to do consistent follow up every week (about 20 calls per week). And thirdly, Nick focused on closing deals as fast a possible. He didn't piddle around.
There's three case studies to jumpstart your day. If you're interested in getting a demo for Pipeline Pro Tools, we have a few time slots left for today and tomorrow...
Here's the link to book --> http://www.calendly.com/guerilla-realty/demo
All the best,
-Chris Jones
