Top 11 markets where agents are going crazy over my technology

Dear Reader, This is email is just a quick alert. If it doesn't apply to you, feel free to ignore it. It's time for an update. This is where we are

Like   Tweet   +1   Dear Reader, This is email is just a quick alert. If it doesn't apply to you, feel free to ignore it. It's time for an update. This is where we are completely sold out after winding down the holiday and new year season. We set some serious records over the past two months. And that means we continue to see record numbers of agents take control of their business for the first time in their real estate career. It's fun to hear all the new stories around the office each day. My staff told me about one agent (who didn't want to share his name at this time) who signed up for my technology in December and has already made $60K in commissions -- IN 3 MONTHS!!! Look, the only thing that's could possibly stop you from getting the technology today is if you found out it's no longer available in your market. Unfortunately some of you will check today and find out you're too late, your market is sold out. All the usual suspects are on the list. These areas are increasingly sold out and hard to find availability: ▪ Florida (especially Tampa, but in many other areas too) ▪ Virginia (coastal) ▪ North Carolina (my home state) ▪ Texas (Dallas is notoriously difficult to find availability but not the only place) ▪ Idaho (This one surprises me, but if you're from ID it probably doesn't surprise you at all.) ▪ Southern California (yes all of Southern California) ▪ Florida (especially Tampa, but in many other areas too) ▪ Virginia (coastal) ▪ North Carolina (my home state) ▪ Texas (Dallas is notoriously difficult to find availability but not the only place) ▪ Idaho (This one surprises me, but if you're from ID it probably doesn't surprise you at all.) ▪ Southern California (yes all of Southern California) However, there are a few new areas to make the list this week that I wasn't expecting. ▪ New York (we had a LOT of licenses available here but they are disappearing) ▪ Georgia ▪ Tennessee (probably because it's so close to my home state) ▪ Colorado (Denver is notoriously difficult to find availability but not the only place) ▪ Washington (This is the state where we've had the most sign ups over the past 60 days. Very hot.) ▪ New York (we had a LOT of licenses available here but they are disappearing) ▪ Georgia ▪ Tennessee (probably because it's so close to my home state) ▪ Colorado (Denver is notoriously difficult to find availability but not the only place) ▪ Washington (This is the state where we've had the most sign ups over the past 60 days. Very hot.) Again, these aren't the only areas where availability is limited. They are just the hottest markets. These are the markets where if you don't find something in the next week, you may be out of luck. You could get on the waitlist or wait for someone to retire, but agents in those areas rarely give up their Ultimate Website license, so good luck. Some of you will find an available license today and start generating their first leads tomorrow. Why not go ahead and get that step out of the way? We've made it super easy to check for availability in your area. It takes less than 60 seconds. Just click the button below, verify that you're a REALTOR, and enter your postal code. Our system will take care of the rest. Check Availability Now As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com ©2017 FavoriteAgent.com | 212 Northstone Place, Fayetteville, NC, 28303 Web Version   Preferences   Forward   Unsubscribe     Powered by Mad Mimi®A GoDaddy® company

Zillow throws their hat in the ring...

Dear Reader, Zillow keeps making the news in 2017, huh? Last month I shared a story about Zillow's move to ban agents from manually entering new lis

Like   Tweet   +1   Dear Reader, Zillow keeps making the news in 2017, huh? Last month I shared a story about Zillow's move to ban agents from manually entering new listings into the Zillow database. Not hard to figure out why. Zillow is playing hardball with the last few MLSs who refuse to cave in and hand over their listing feeds. By banning manual entry of new listings, Zillow is sending a clear message to us agents: "Hand over the entire MLS feed... or else." This is all part of Zillow's plan -- which I described in great detail well over a year ago -- and it's happening right on schedule. Just as I predicted, this week Zillow is making headlines for something much more ominous. But this time they tipped their hand to agents like you. According to Inman News, NewsGeni.us, RISMedia, and many other media outlets, Zillow is preparing to launch a new real estate brand. The new brand will operate under the domain www.realestate.com -- a domain that Zillow acquired last year in their buyout of Trulia. The focus of this new brand is to cater specifically to millennials, which now makes up almost half of the home-buying market. Zillow to Compete Head to Head with Real Estate Firms Do you see where this is going? Zillow is giving us their entire playbook. Zillow is no longer just in the real estate search business. They are now getting into the actual real estate sales business. I don't blame them either. Their main business -- selling leads to REALTORS -- is currently in heavy decline. In 2016 Zillow lost almost 10% of the agents paying for their lead services, and that was after spending an additional $11M in marketing. In other words, profits are falling fast, and it appears no amount of additional marketing dollars is capable of turning that around. However, they still have the ace of spades in their hand. Zillow now reaches 95% of the home buying public. That means virtually everyone who buys a home in the next 12 months will use Zillow at least once. So what's their next move? Based on recent events, my guess is Zillow is going to start selling homes. Of course a technology company can't just start selling homes... can they? Not exactly. They'll need your help. Zillow's Plan Is to Turn Agents into Uber Drivers Right now, Zillow sells real estate leads to nearly 100K agents across the country. They charge exorbitant prices for poor quality leads. But since the vast majority of home buyers start their search on Zillow, many of us feel as though we have no choice. Either buy leads from Zillow or simply starve. (You do have another choice, by the way. I'll get to that in a minute.) Now that Zillow is opening it's own real estate brand, agents will be presented with a new and more devastating choice. The old choice was: Buy leads or starve. The new choice will be: Come work for Zillow or starve. They'll compete head to head with old legacy brands such as Century 21 and Coldwell Banker and even newer real estate giants like Re/Max and Keller Williams. But do you think they'll continue sharing leads with agents who work for those brands? Unlikely. Instead they'll have complete control over the customers. They'll begin recruiting agents from every brokerage across the country to help them service those customers. But do you think they'll pay as well as your current company? Again, unlikely. They've already given us a number of clues as to what their business model will look like. They are putting their focus on millennials. There is one millennial technology company that is in the process of replacing an old legacy industry as we speak. Their name is Uber. What will the Uber-ization of real estate look like? I'll tell you. Zillow will capture the customer. Zillow will provide search tools for the customer to find their dream home. Zillow will provide all the disclosure forms, contracts, waivers, etc. Zillow will connect them with an online lender. Zillow will arrange for a home inspection. They'll just need you to show homes. Zillow will turn agents like you into glorified Uber drivers. Is this your future? Ding A home buyer is requesting a showing across town. Are you available? Of course, just as with Uber, Zillow will be a discount service. Probably a simple flat transaction fee -- maybe a thousands bucks. Anyone remember HelpUSell? They were just ahead of their time. What do you think your cut will be? Agents will earn a few hundred bucks per transaction, and in order to squeak out a meager living, they will have to do 10-20 transactions per month. Unfortunately this seems to be REALTORS' destiny. I've seen the writing on the wall for several years now. However, it doesn't have to be your destiny. You Have Another Option What if you decide not to become an Uber driver for Zillow? Well, you'll need your own source for finding new customers. If you do, you'll end up doing just fine as a full service real estate agent. If you have the ability to connect with new home buyers on demand, it's still possible to crush it. It's still possible to earn your standard commission. And it's still possible to earn a "rich life" in real estate. All you need is effective lead capture technology. I get tired of banging the drum day after day telling agents about my Ultimate Website system. Yes, I'm proud of it. Yes, I made sure that it has all of the various forms of lead capture systems included with it. Yes, it has a sophisticated robocall system built right in. And yes, it's cheap. But at this point, I'm more concerned that agents get lead capture from ANYWHERE, even if it's not from me. Right now, we as agents are staring down the barrel of a loaded gun -- if we continue paying Zillow for leads... if we continue living off of referrals alone (even though referrals are in a slow decline year after year)... if agents don't take control of their own business and create an on-demand source of customer leads. So there's where I believe it's headed. In a few short years, you'll either work for Zillow or be forced out of the business. Or you'll develop your own plan for generating new leads and become independent. I hope you choose the latter. If you happen to be interested in my lead capture technology, first you'll need to check availability in your area. I limit how many agents can use it in each market to maximize your competitive advantage. Check to see if it's sold out where you work. It only takes 10 seconds. Check Availability Now As always, thanks for reading. Matt Jones Broker/President/CEO Guerilla Realty ©2017 FavoriteAgent.com | 212 Northstone Place, Fayetteville, NC, 28303 Web Version   Preferences   Forward   Unsubscribe     Powered by Mad Mimi®A GoDaddy® company