| Hey all, It's Black Friday. And like every year, we save our craziest discounts and specials for this day.
I'll get straight to the point. In the past we have offered "half off" deals where you get two years of service for the price of one year. But we've never offered a true 50% discount off of our best tools (the Ultimate Website system). Until today. Sign up today (Black Friday only) and choose the one-payment option... Enter the code "blackfriday" and you'll get 50% off your entire purchase. Click here to make sure your area is still avaliable (some are sold out, sorry). Click here to sign up with this deal. In the rest of this email, I'm going to share an actual month in my real estate business. How many leads I generate, where they come from, how many close, etc. I'll spare no details, so keep reading... --
Agents are interested in my Ultimate Website system because they love the idea of getting leads every day on auto pilot. But they aren't sure whether it would work for them. Normally there are two reasons. #1 - They don't know EXACTLY what's included or how it works. Or #2 - They aren't sure if it's easy enough for an average agent to use. Or if it's easy enough to get working right away. Let's be honest. We're all busy enough as it is. Even if it's the greatest system on earth, if it's not easy, it'll never work FOR US. So I'll make you an offer. I'll show you how I use the Ultimate Website system -- with a complete numbers breakdown. I'll lay out the best strategies I use to generate 100+ leads on autopilot every month... and try to paint a mental picture of how you will use these tools in your own business. Let's start with results. Last month me and my team generated 103 new leads without spending a dime in advertising -- on autopilot. This is much bigger than my monthly average of 86 leads per month (thanks largely to an innovative new Zillow strategy). But all of these leads were captured through my Guerilla Realty tools. Take a look. Lead Source Traffic Source I can count on 55% being seller leads, and half of those will be selling in my market (the other half will be relocating), which translates into roughly 23 new listing opportunities from these leads. My teams leads:closings ratio is consistently 18:1 (slightly better than average). So last month's lead haul represents between 5 and 6 closings in the next 120 days. Pretty cool, right? But how did we do it? Step by Step Guide You're probably already aware that the best source of real estate leads in 2017-2018 is classified ads. Obviously with Zillow, Realtor.com, and even referrals, leads are mostly random. The leads he got were anything but. Mobile home buyers. Renters. The worst of the worst. I don't have anything against low income buyers. But it's usually a lot of work for little pay. No thanks. But with classifieds, you can "design" the exact customers you want. Look at the latest demographic data on Craigslist vs Zillow home shoppers.
The reason most agents get poor results with classifieds is they start with a bad ad that gets little if any interest. And then, if a visitor somehow wanders over to their website for more info, they don't have the capture tools to get the lead. I'll share a better way. #1 - I have a tool that creates a perfect classified ad for me every time and takes all of the guesswork out of it. #2 - I have three separate capture tools to get the lead no matter how the customer moves. By the way, all of these tools are included in my Ultimate Website system...Check it out. Tool #1 - Ad generator tool The first thing I do is load a listing into my ad generator tool. You don't need your own listings. In fact whether you have 100 listings or 0 listings I recommend the same method: borrowing. To get the best customers, borrow the best listings. For me that means listings with incredible curb appeal at 20% above the average sale price in my market. This will eliminate virtually all of the riffraff and headache customers that suck up your time and pay out very little. It's pretty simple. You advertise the houses you want to sell to attract the customers you want to represent. Email the seller to get written permission to advertise the listing. This is the actual email I use to approach other agents: ___ Hey Joe, I was looking through the homes magazine… I really like your listing at 123 Elmwood and would love to sell it for you! I'm putting together my ads for the month and I have a a few open spots. Would you mind if I included this property? Thanks, let me know. -Matt ___ Now load the listing into your ad generator tool, press a button, and presto! you have a perfect optimized classified ad you can copy and paste onto any website. Our team of geeks has run thousands of tests and implemented hundreds of tiny tweaks to yield an ad with the highest possible click-through rates. I no longer have to spend two hours writing an ad and then wonder if it's gonna work, then stress out and rewrite the whole thing. Instead, writing a new ad takes about six seconds and I get the best possible ad every time. The ad will give the viewer three different ways to get more info (and three different ways for me to capture the lead). Tool #2 - Website (with capture) The first tool to get more info is my website. But it's armed with sophisticated lead capture that gets the visitor's name, email, and phone number. Tool #3 - Phone capture tool The next tool is a 1-800 hotline they can call for free recorded information or zero-through to talk directly to you. This system captures the caller's phone number every time, even if it's blocked or unlisted. Tool #4 - Text capture tool The final capture tool is a text auto responder tool. You've seen these on yard signs but you can actually use them anywhere. Even in an online classified ad. Assign a unique code to each listing, create a simple auto responder message that allows you to deliver more info to the customer -- and then sit back and capture leads around the clock. Personally I like to offer video tours. Imagine taking a video tour of a company listing (you could use your iPhone to record a quick tour). Then upload it to YouTube and program your auto responder to deliver the link to anyone who texts the unique code. Finally add a message to the bottom of each classified ad. "Save yourself a trip. Text 45906 to 555-555-5555 for a complete video tour." Tool #5 - Robocall tool The final tool is not a lead capture tool but a lead CONVERSION tool. A common problem when you capture 80+ leads per month is, after a few months, this is what your pipeline looks like: You have about 5 clients already in escrow (the now business). You are actively working with about 10 more clients. And then you have 300+ phase 1 leads sitting in your CRM. Maybe you had one good conversation with them but then you lost contact, forgot to follow up, or just got plain ghosted. What if there was a tool that would automatically prospect all 300 leads and probe for those customers that were ready to start looking at properties? That would be pretty cool right? Well that tool actually exists now. Enter the Guerilla Realty robocaller. Once a month or so you can record a quick message and let our robocaller tool individually call every lead in your database with that message. Just imagine. You could use it to announce your next open house. "Hi this is Matt Jones, this is a recorded message to let you know there's an open house in the [neighborhood] area of [city] this weekend. [Give listing info]. If you're interested press 1 and I'll text you the address." Or do a new listing alert. "Hi this is Matt Jones, I know...I know...everyone hates robocalls. But I had to call over 300 people and I had to get this message out quickly. A new listing came on the market about an hour ago but it will not be live in the MLS for 1-2 business days. [Give listing details.] If you want to schedule a showing before anyone else even knows this property is on the market, press 1. If you want me to text you more info on the property, press 2." On average you'll get a 2-5% response rate from a call like this. On my team's last robocaller blast, 13 people press 1 to schedule a showing or 2 for more info and now we are texting. Those are the five REALTOR tools we charge for. They are all included in our Ultimate Website system. Plus it comes with unlimited coaching from our team. And by the way, our entire coaching team are all active licensed realtors or part time agent. So you'll get someone to walk you through the best strategies step by step. You'd probably expect a premium system like this to cost around $1500/month. But we are revolutionizing the real estate industry and we believe every agent should have access to great tools -- not just those doing 50+ transactions per year. You can get the whole system for $100/month. But since it's Thanksgiving, we are giving away a ridiculous promotion for Black Friday like we do every year. Enter code "BLACKFRIDAY" to take $50% off at sign up. Yep you heard me right...half. off. This will expire tonight so don't wait around. Do it. Here's the link By the way, if you haven't checked to see if we're sold out in your area yet, click here. When you sign up for All the best, -Matt Jones P.S. - Have you joined my private Facebook group yet? It's free, and I'll sharing secret tactics I don't feel comfortable sharing on the blog. Join and meet and new like-minded agents. Guerilla Realty |
Saturday, November 25, 2017
Price of my lead system goes up tomorrow
Friday, November 24, 2017
Get my system 1/2 price (no gimmicks)
| Hey all, It's Black Friday. And like every year, we save our craziest discounts and specials for this day.
I'll get straight to the point. In the past we have offered "half off" deals where you get two years of service for the price of one year. But we've never offered a true 50% discount off of our best tools (the Ultimate Website system). Until today. Sign up today (Black Friday only) and choose the one-payment option... Enter the code "blackfriday" and you'll get 50% off your entire purchase. Click here to make sure your area is still avaliable (some are sold out, sorry). Click here to sign up with this deal. In the rest of this email, I'm going to share an actual month in my real estate business. How many leads I generate, where they come from, how many close, etc. I'll spare no details, so keep reading... --
Agents are interested in my Ultimate Website system because they love the idea of getting leads every day on auto pilot. But they aren't sure whether it would work for them. Normally there are two reasons. #1 - They don't know EXACTLY what's included or how it works. Or #2 - They aren't sure if it's easy enough for an average agent to use. Or if it's easy enough to get working right away. Let's be honest. We're all busy enough as it is. Even if it's the greatest system on earth, if it's not easy, it'll never work FOR US. So I'll make you an offer. I'll show you how I use the Ultimate Website system -- with a complete numbers breakdown. I'll lay out the best strategies I use to generate 100+ leads on autopilot every month... and try to paint a mental picture of how you will use these tools in your own business. Let's start with results. Last month me and my team generated 103 new leads without spending a dime in advertising -- on autopilot. This is much bigger than my monthly average of 86 leads per month (thanks largely to an innovative new Zillow strategy). But all of these leads were captured through my Guerilla Realty tools. Take a look. Lead Source Traffic Source I can count on 55% being seller leads, and half of those will be selling in my market (the other half will be relocating), which translates into roughly 23 new listing opportunities from these leads. My teams leads:closings ratio is consistently 18:1 (slightly better than average). So last month's lead haul represents between 5 and 6 closings in the next 120 days. Pretty cool, right? But how did we do it? Step by Step Guide You're probably already aware that the best source of real estate leads in 2017-2018 is classified ads. Obviously with Zillow, Realtor.com, and even referrals, leads are mostly random. The leads he got were anything but. Mobile home buyers. Renters. The worst of the worst. I don't have anything against low income buyers. But it's usually a lot of work for little pay. No thanks. But with classifieds, you can "design" the exact customers you want. Look at the latest demographic data on Craigslist vs Zillow home shoppers.
The reason most agents get poor results with classifieds is they start with a bad ad that gets little if any interest. And then, if a visitor somehow wanders over to their website for more info, they don't have the capture tools to get the lead. I'll share a better way. #1 - I have a tool that creates a perfect classified ad for me every time and takes all of the guesswork out of it. #2 - I have three separate capture tools to get the lead no matter how the customer moves. By the way, all of these tools are included in my Ultimate Website system...Check it out. Tool #1 - Ad generator tool The first thing I do is load a listing into my ad generator tool. You don't need your own listings. In fact whether you have 100 listings or 0 listings I recommend the same method: borrowing. To get the best customers, borrow the best listings. For me that means listings with incredible curb appeal at 20% above the average sale price in my market. This will eliminate virtually all of the riffraff and headache customers that suck up your time and pay out very little. It's pretty simple. You advertise the houses you want to sell to attract the customers you want to represent. Email the seller to get written permission to advertise the listing. This is the actual email I use to approach other agents: ___ Hey Joe, I was looking through the homes magazine… I really like your listing at 123 Elmwood and would love to sell it for you! I'm putting together my ads for the month and I have a a few open spots. Would you mind if I included this property? Thanks, let me know. -Matt ___ Now load the listing into your ad generator tool, press a button, and presto! you have a perfect optimized classified ad you can copy and paste onto any website. Our team of geeks has run thousands of tests and implemented hundreds of tiny tweaks to yield an ad with the highest possible click-through rates. I no longer have to spend two hours writing an ad and then wonder if it's gonna work, then stress out and rewrite the whole thing. Instead, writing a new ad takes about six seconds and I get the best possible ad every time. The ad will give the viewer three different ways to get more info (and three different ways for me to capture the lead). Tool #2 - Website (with capture) The first tool to get more info is my website. But it's armed with sophisticated lead capture that gets the visitor's name, email, and phone number. Tool #3 - Phone capture tool The next tool is a 1-800 hotline they can call for free recorded information or zero-through to talk directly to you. This system captures the caller's phone number every time, even if it's blocked or unlisted. Tool #4 - Text capture tool The final capture tool is a text auto responder tool. You've seen these on yard signs but you can actually use them anywhere. Even in an online classified ad. Assign a unique code to each listing, create a simple auto responder message that allows you to deliver more info to the customer -- and then sit back and capture leads around the clock. Personally I like to offer video tours. Imagine taking a video tour of a company listing (you could use your iPhone to record a quick tour). Then upload it to YouTube and program your auto responder to deliver the link to anyone who texts the unique code. Finally add a message to the bottom of each classified ad. "Save yourself a trip. Text 45906 to 555-555-5555 for a complete video tour." Tool #5 - Robocall tool The final tool is not a lead capture tool but a lead CONVERSION tool. A common problem when you capture 80+ leads per month is, after a few months, this is what your pipeline looks like: You have about 5 clients already in escrow (the now business). You are actively working with about 10 more clients. And then you have 300+ phase 1 leads sitting in your CRM. Maybe you had one good conversation with them but then you lost contact, forgot to follow up, or just got plain ghosted. What if there was a tool that would automatically prospect all 300 leads and probe for those customers that were ready to start looking at properties? That would be pretty cool right? Well that tool actually exists now. Enter the Guerilla Realty robocaller. Once a month or so you can record a quick message and let our robocaller tool individually call every lead in your database with that message. Just imagine. You could use it to announce your next open house. "Hi this is Matt Jones, this is a recorded message to let you know there's an open house in the [neighborhood] area of [city] this weekend. [Give listing info]. If you're interested press 1 and I'll text you the address." Or do a new listing alert. "Hi this is Matt Jones, I know...I know...everyone hates robocalls. But I had to call over 300 people and I had to get this message out quickly. A new listing came on the market about an hour ago but it will not be live in the MLS for 1-2 business days. [Give listing details.] If you want to schedule a showing before anyone else even knows this property is on the market, press 1. If you want me to text you more info on the property, press 2." On average you'll get a 2-5% response rate from a call like this. On my team's last robocaller blast, 13 people press 1 to schedule a showing or 2 for more info and now we are texting. Those are the five REALTOR tools we charge for. They are all included in our Ultimate Website system. Plus it comes with unlimited coaching from our team. And by the way, our entire coaching team are all active licensed realtors or part time agent. So you'll get someone to walk you through the best strategies step by step. You'd probably expect a premium system like this to cost around $1500/month. But we are revolutionizing the real estate industry and we believe every agent should have access to great tools -- not just those doing 50+ transactions per year. You can get the whole system for $100/month. But since it's Thanksgiving, we are giving away a ridiculous promotion for Black Friday like we do every year. Enter code "BLACKFRIDAY" to take $50% off at sign up. Yep you heard me right...half. off. This will expire tonight so don't wait around. Do it. Here's the link By the way, if you haven't checked to see if we're sold out in your area yet, click here. When you sign up for All the best, -Matt Jones P.S. - Have you joined my private Facebook group yet? It's free, and I'll sharing secret tactics I don't feel comfortable sharing on the blog. Join and meet and new like-minded agents. Guerilla Realty |
Thursday, November 23, 2017
Something I noticed about agents lately
| Hey all, Happy Thanksgiving everyone. I'm thankful for a great year of making new tools for my fellow agents. I'm also thankful for a record-setting year for my business. But above all, I'm thankful for YOU my subscribers. My fellow agents that I've met since getting into real estate in 2002. This email is for you. At the end of the email I'm giving out one of my traditional (and insane) Black Friday deals. One day early. But you'll want to read the whole email first. Agents are interested in my Ultimate Website system because they love the idea of getting leads every day on auto pilot. But they aren't sure whether it would work for them. Normally there are two reasons. #1 - They don't know EXACTLY what's included or how it works. Or #2 - They aren't sure if it's easy enough for an average agent to use. Or if it's easy enough to get working right away. Let's be honest. We're all busy enough as it is. Even if it's the greatest system on earth, if it's not easy, it'll never work FOR US. So I'll make you an offer. I'll show you how I use the Ultimate Website system -- with a complete numbers breakdown. I'll lay out the best strategies I use to generate 100+ leads on autopilot every month... and try to paint a mental picture of how you will use these tools in your own business. Let's start with results. Last month me and my team generated 103 new leads without spending a dime in advertising -- on autopilot. This is much bigger than my monthly average of 86 leads per month (thanks largely to an innovative new Zillow strategy). But all of these leads were captured through my Guerilla Realty tools. Take a look. Lead Source Traffic Source I can count on 55% being seller leads, and half of those will be selling in my market (the other half will be relocating), which translates into roughly 23 new listing opportunities from these leads. My teams leads:closings ratio is consistently 18:1 (slightly better than average). So last month's lead haul represents between 5 and 6 closings in the next 120 days. Pretty cool, right? But how did we do it? Step by Step Guide You're probably already aware that the best source of real estate leads in 2017-2018 is classified ads. Obviously with Zillow, Realtor.com, and even referrals, leads are mostly random. The leads he got were anything but. Mobile home buyers. Renters. The worst of the worst. I don't have anything against low income buyers. But it's usually a lot of work for little pay. No thanks. But with classifieds, you can "design" the exact customers you want. Look at the latest demographic data on Craigslist vs Zillow home shoppers.
The reason most agents get poor results with classifieds is they start with a bad ad that gets little if any interest. And then, if a visitor somehow wanders over to their website for more info, they don't have the capture tools to get the lead. I'll share a better way. #1 - I have a tool that creates a perfect classified ad for me every time and takes all of the guesswork out of it. #2 - I have three separate capture tools to get the lead no matter how the customer moves. By the way, all of these tools are included in my Ultimate Website system...Check it out. Tool #1 - Ad generator tool The first thing I do is load a listing into my ad generator tool. You don't need your own listings. In fact whether you have 100 listings or 0 listings I recommend the same method: borrowing. To get the best customers, borrow the best listings. For me that means listings with incredible curb appeal at 20% above the average sale price in my market. This will eliminate virtually all of the riffraff and headache customers that suck up your time and pay out very little. It's pretty simple. You advertise the houses you want to sell to attract the customers you want to represent. Email the seller to get written permission to advertise the listing. This is the actual email I use to approach other agents: ___ Hey Joe, I was looking through the homes magazine… I really like your listing at 123 Elmwood and would love to sell it for you! I'm putting together my ads for the month and I have a a few open spots. Would you mind if I included this property? Thanks, let me know. -Matt ___ Now load the listing into your ad generator tool, press a button, and presto! you have a perfect optimized classified ad you can copy and paste onto any website. Our team of geeks has run thousands of tests and implemented hundreds of tiny tweaks to yield an ad with the highest possible click-through rates. I no longer have to spend two hours writing an ad and then wonder if it's gonna work, then stress out and rewrite the whole thing. Instead, writing a new ad takes about six seconds and I get the best possible ad every time. The ad will give the viewer three different ways to get more info (and three different ways for me to capture the lead). Tool #2 - Website (with capture) The first tool to get more info is my website. But it's armed with sophisticated lead capture that gets the visitor's name, email, and phone number. Tool #3 - Phone capture tool The next tool is a 1-800 hotline they can call for free recorded information or zero-through to talk directly to you. This system captures the caller's phone number every time, even if it's blocked or unlisted. Tool #4 - Text capture tool The final capture tool is a text auto responder tool. You've seen these on yard signs but you can actually use them anywhere. Even in an online classified ad. Assign a unique code to each listing, create a simple auto responder message that allows you to deliver more info to the customer -- and then sit back and capture leads around the clock. Personally I like to offer video tours. Imagine taking a video tour of a company listing (you could use your iPhone to record a quick tour). Then upload it to YouTube and program your auto responder to deliver the link to anyone who texts the unique code. Finally add a message to the bottom of each classified ad. "Save yourself a trip. Text 45906 to 555-555-5555 for a complete video tour." Tool #5 - Robocall tool The final tool is not a lead capture tool but a lead CONVERSION tool. A common problem when you capture 80+ leads per month is, after a few months, this is what your pipeline looks like: You have about 5 clients already in escrow (the now business). You are actively working with about 10 more clients. And then you have 300+ phase 1 leads sitting in your CRM. Maybe you had one good conversation with them but then you lost contact, forgot to follow up, or just got plain ghosted. What if there was a tool that would automatically prospect all 300 leads and probe for those customers that were ready to start looking at properties? That would be pretty cool right? Well that tool actually exists now. Enter the Guerilla Realty robocaller. Once a month or so you can record a quick message and let our robocaller tool individually call every lead in your database with that message. Just imagine. You could use it to announce your next open house. "Hi this is Matt Jones, this is a recorded message to let you know there's an open house in the [neighborhood] area of [city] this weekend. [Give listing info]. If you're interested press 1 and I'll text you the address." Or do a new listing alert. "Hi this is Matt Jones, I know...I know...everyone hates robocalls. But I had to call over 300 people and I had to get this message out quickly. A new listing came on the market about an hour ago but it will not be live in the MLS for 1-2 business days. [Give listing details.] If you want to schedule a showing before anyone else even knows this property is on the market, press 1. If you want me to text you more info on the property, press 2." On average you'll get a 2-5% response rate from a call like this. On my team's last robocaller blast, 13 people press 1 to schedule a showing or 2 for more info and now we are texting. Those are the five REALTOR tools we charge for. They are all included in our Ultimate Website system. Plus it comes with unlimited coaching from our team. And by the way, our entire coaching team are all active licensed realtors or part time agent. So you'll get someone to walk you through the best strategies step by step. You'd probably expect a premium system like this to cost around $1500/month. But we are revolutionizing the real estate industry and we believe every agent should have access to great tools -- not just those doing 50+ transactions per year. You can get the whole system for $100/month. (Or pay up front for the year and save $400.) But since it's Thanksgiving, we are giving away a ridiculous promotion for Black Friday like we do every year. Enter code "EASYSTART" to take $300 off at sign up. Yep you heard me right...$300. This will expire tomorrow so don't wait around. Do it. Here's the link By the way, if you haven't checked to see if we're sold out in your area yet, click here. When you sign up for All the best, -Matt Jones P.S. - Have you joined my private Facebook group yet? It's free, and I'll sharing secret tactics I don't feel comfortable sharing on the blog. Join and meet and new like-minded agents. Guerilla Realty |
Why are the high dollar leads flocking to Craigslist?
| Hey all, Here's a great Craigslist lead generation case study. Agents are slowly coming to the realization that the highest quality leads come from classified sites -- not Zillow. And the highest quality leads from among that set come from Craigslist. With classified ads you have complete and total control over who you attract. And nowadays you don't even have to have your own listings. You can borrow within your company or (like I do) get written permission from the listing agent to advertise any property you want. Let me share a quick story about an agent named Jim Brinker. He recently met his ultimate dream customer. They were a couple searching in Miami, Florida where Jim services. They were pre-approved for $400k, they knew the area and what they wanted and just needed help finding it. Within a week, they were in escrow and just over 30 days later, it was closed. That's my kind of deal. What about you? But this wasn't from a referral as you might expect. Jim had met this customer with a call to a stranger he captured from an ad he posted on Craigslist. Most of our case-studies start with a question and this one is no different. When we share the type of results we get on Craigslist in generating leads, the next thing agents always want to know is if these leads are low quality like Zillow. We understand the skepticism. Jim expressed much of the same skepticism when he reached out to us. He primarily worked the corridor east of I95 which is a beach community with modern high rise condos and $1M+ mansions. He was a hustler who had always gotten his customers by relentlessly working his sphere of influence for referrals. He was making decent money, but he had some goals that he wanted to meet and didn't have a way to grow. He got my Ultimate Website system last fall and hit the ground running. He generated 59 leads in November and 72 leads in December posting a handful of ads a day and working with our coaches to optimize the ads he had written. By the end of the year, he had increased his income 50% over the previous year and was generating between 50-100 leads every month of new business. While he still helps a majority of his customers find a home in the $300-500k range (just above average in his market), Jim recently reported two interesting cases worth sharing. Both leads responded to one of his optimized Craigslist ad -- and were then captured by the tools he gets from us (Ultimate Website system). The first lead closed on a $700K home. The second? They closed for $1.2M. Not bad. If you can read a story like that without getting pumped at the possibilities for the next year in your business (100 leads a month from FREE ads? 50% more income?!), then you must already have too much business. For the rest of us, I will make you an offer. When we have shared Jim's story before, agents would google him and interrupt his business. So to prevent that, we convinced Jim to make himself available for a little bit this week and you can schedule an appointment to chat, ask questions and see how he did it. We even gave Jim a little discount code to hand out that we have never offered before. Schedule an appointment to chat with Jim. Please be respectful of Jim's time. He's a busy agent like you and me. But he does love meeting new folks, so click above to reserve a little time with him ^ All the best, -Matt Jones P.S. - Have you joined my private Facebook group yet? It's free, and I'll sharing secret tactics I don't feel comfortable sharing on the blog. Join and meet and new like-minded agents. Guerilla Realty |
Wednesday, November 22, 2017
What's next for Zillow
| Hey all,
In case you missed it, Gary Keller registered his support for my take on Zillow and the current state of the real estate industry. Gary issued a statement in August that mimicked almost word-for-word an article I wrote about Zillow (and their plan to turn agents into glorified Uber drivers).
All of this started when Zillow announced that they would be banning manual listings from REALTORS.
As of this summer Zillow will only accept listings directly from MLSs or brokerages, and that means that listing agents will lose the ability to post properties directly to the site. The change is designed to put pressure on agents and their MLSs to give their listing feeds over to Zillow, if they haven't already. The new rule hurt agents who posted listings directly to Zillow for free without entering them into the MLS, but it will further solidify Zillow's control over the industry's listing feeds. After several years of consolidation, there are now only two major players and most of the small players have been either bought up or closed down. The two behemoths that remain are Zillow and Move, Inc. (Realtor.com). If you think this doesn't affect your business, then keep reading. The sequence of events we already see unfolding will impact every member of the real estate industry. And I'm not talking five years down the road either. Many of you have already felt the effects of what's happening. From the Washington Post - Bloomberg website, "At stake for Zillow and Realtor.com is $9.7 billion in agent marketing spending this year." There are currently 1.1 million Realtors so that works out to an average of $8,825 per-agent in marketing this year alone! And don't count on that number going down either. Zillow's quarterly revenue growth is at an outrageous 92.1%. PER QUARTER! Realtor.com is growing revenue at a less but still outrageous 50% PER QUARTER! We're not talking about an oddball month -- that is their quarterly growth rate, year-over-year. When markets move toward a monopoly, prices always increase. So much so that Rupert Murdoch's company News Corp recently spent $952 million IN CASH to buy Move, Inc. that was only valued at $841 million. Why do you think they would spend that premium paying over 10% above market value? Why would a very successful billionaire even purchase a company that was floundering and losing market share every quarter? And why would he pay a premium for it to boot? Here's why: He saw a huge financial opportunity. Face it, the nearly ten billion dollars this year in Realtor spending for marketing is a large prize. He wanted a big slice of that pie. "At stake for Zillow and Realtor.com is the share of marketing spending by real estate agents, estimated by Goldman Sachs Group Inc. at $9.7 billion this year." – Washington Post-Bloomberg Just in case you haven't noticed, the cost of online marketing and lead generation is going straight up. We'd heard reports from agents that Zillow has tripled their prices in a year but until we began to study the numbers we thought those might have been isolated cases. Now that the numbers are in, we are beginning to believe it is widespread. Think about it… How else do you think Zillow can grow revenues at 92% per quarter? They only sell to us agents. Their consumer products are all free. Same with Realtor.com. So if you are starting to feel like you have a big dollar sign on your back, welcome to the new age of real estate. And it isn't about to get any cheaper, you can bet. I've talked to agents, many of whom are spending as much as $3,000 per month or more with Zillow or Realtor.com. Sadly, even with that huge investments, the leads they receive are not exclusively theirs. Instead they soon realize they are only one of several agents calling back the same lead. And if you are only one of an army of agents calling your lead back, that makes converting those leads even harder. But there is a better way. Another Option What if instead of buying high-priced, low-quality leads from Zillow or Realtor.com you actually made your own? That's what guerilla marketing is all about. What if instead of spending well over $100 a piece for leads only to be one of many agents to call them, instead you were the only one calling and you made your own leads for less than $2 each? Sounds too good to be true, doesn't it? Well it's not. It's absolutely true when you make your own leads for wholesale instead of buying them for retail. The average agent using our Ultimate Website system spends less than $2 per lead -- $1.39 to be exact -- and that includes the cost of the whole system -- their website, their blog, their call capture hotline, their text lead capture service, their CRM, mobile application, social media integration, web hosting, and coaching. The whole system makes leads for less than the price of a footlong hotdog at Wiener Works! Let me give you an example. Michael TenEyck, an agent in Costa Mesa, California, has been using my Ultimate Website for about a year. Before that he was spending over a thousand a month with Realtor.com with prices going up. Still he was doing most of his business from referrals of friends and past clients. Not only did he drop his marketing bill, but he quadrupled his business in the process.
Dear Matt, Prior to using the Ultimate Website my real estate business was limited to 3-4 transactions a year. Mostly word of mouth. I tried Realtor.com but monthly fees for my zip code was over $1,200.00 a month. My mortgage side carried the transactions. After getting the Ultimate Website I have discontinued Realtor.com and I'm now generating 5-8 leads a week and I'm closing 2-3 transactions a month. In addition, the Ultimate Website has been a great purchase lead source for my mortgage company. The year prior to using your system, my annual revenue was $300,000. This year I am on track to exceed $1.2 million in commission revenue -- May 2015 alone was approximately $115,000. I have to tell you that the setup and training was the easiest I've ever experienced. I did a web training with Levi who was awesome and explained how the software works and tips on implementing it. I just hired a personal assistant to respond to and set listing appointments for me. She also took the online training and was on her way in less than a day. I want you to let agents have my email and direct phone number in case they don't believe me or have any questions. I am happy to speak with anyone who is truly serious about improving their business. Michael TenEyck Michael decided he was not going to be dependent any longer. He was going to take the steps to become independent from the lead generators and take his marketing back, spend less money, and do a much better job. Let's face it -- nobody cares about your marketing more than you do. We limit availability of the Ultimate Website system in each market to maximize our users' competitive advantage. If you want to use the same system Michael is using, click here to check availability in your market. Let me to give you another example. Craig Moncreiff, an agent in the San Diego market, decided to become independent over three years ago. He was buying leads from a handful of companies, some of which have now been gobbled up by larger companies. Anyway, not only did Craig take control of his own lead generation, but he got really smart about it. He partnered with a mortgage company and reduced his marketing costs to nearly nothing while increasing his number of leads.
Hey guys, I wanted to share my success story with you. I hope you can use it to help other agents who are struggling or looking to increase their business. As you know, I've been using your system for 3 years now. Before using your Ultimate Website I spent a lot of money on leads. I bought leads from Homegain, Reply, zBuyer, and several others. Either the leads were coming in from further and further away or they just got a lot more expensive. The "supposed" best leads in my area are now $315 EACH! And the leads often would say they were just looking or just thinking about selling. Now I get lots of leads. Sure they're not all listings or ready buyers, but it's lots of good conversations. And I don't have to worry that I'm the tenth agent to call them. Usually, I'm the only agent calling. And yes, I do get both listings and buyers from my Ultimate Website. Your system was easy to set up both for myself and my lender. I now use a service to place Craigslist ads and I have a partner pay for it. What a difference! I now make 3-4 leads a day and only have to pay for my Ultimate Website. My best other former lead service was about five shared leads a week and cost $299 a month. Craig Moncreiff One of the things I like best about Craig's example is that when he decided to take control of his own lead generation, he was ruthless about it. He took total control, cut his costs huge, then split the bill with a partner, and all the while getting a fivefold increase in his number of leads. That is Guerilla Realty at its best. The Ultimate Website system is already sold out in some markets so it may not be available to your. But it only takes 10 seconds to find out. If you want to take control of your lead generation like Craig, click here to enter your zip code. I don't want to "beat a dead horse" as my grandfather used to say, so I will only give you one more example, although I could give you case after case after case. My final example is Matt Mouser. Matt's practice is in Belmont, Michigan, a suburb of Grand Rapids. One of the reasons I really like Matt's story is that unlike the other two examples, he was starting at square one. He needed to make something happen immediately and had no base of referral business. He had been dependent, not on Zillow or Realtor.com, but still just as dependent. He worked as an assistant on a large real estate team who handed him business. One reason I mention his story is that many agents today are working on teams or for companies, accepting very poor commission splits, and making much less than they should, because they feel trapped. I've talked to many an agent who is working in their company's relocation department, paying 40% off the top to the Relo company for the lead, then splitting the remainder with their broker 50/50. It might not be Zillow but it's just as dependent. Matt's story is great because it illustrates what an agent can do when he decides to become independent and start generating his own leads.
Dear Levi and Support Team: Two years ago I was starting from scratch. I had worked for years as an assistant to another agent until I finally decided to branch out on my own. The trouble was: I had no pipeline and no leads! But, I knew from reading the books from Matt Jones that I would be successful, because I could generate my own low cost leads. Now only two years later, I feel like I am living the dream. I generate over 100 leads every month on the Ultimate Website System. I work from a home office and I'm able to follow up on all these leads as my schedule allows from home. My income has doubled two straight years in a row by simply using the business plan provided by your system. I now have a virtual assistant who handles all of my transaction coordination and listing coordination duties. I've never had more freedom and free time, yet I'm earning more money than ever before. This system has allowed me to literally change my family tree. The funny thing is that I was generating new leads within 5 minutes of my orientation coaching call! The process couldn't be more simple and it's so easy a cave man (ie: real estate agent) could do it. Over the last two years I've had many agents call me from around the country to get feedback on your Ultimate Website System. Some of them were current users and some were newbies. The main thing I would tell them is, "Follow the training to the letter. Quit trying to tweak the craigslist ad or ad lib your follow up script. Model what Matt Jones has done first, because he's more successful than you." Thanks a lot! Matt Mouser What I like best about Matt is that he is optimistic, teachable, and hard-working -- a great combination. And not only did he survive going independent, but he more than doubled his income each year while working fewer hours and having more freedom. It doesn't get better than that. I think Matt is a perfect example of someone who came to a place in his life where he simply made the decision to become independent and then, just did it. Maybe you are like lots of other agents today who are saying, "Enough!" If so, I encourage you to at least give it a shot. The freedom, the additional income, and the personal satisfaction of being independent are truly worth the effort. In very little time you will be wondering why you didn't do it sooner. Think about it… What do you really have to lose? The worst that could happen is you fail and become dependent again. But if you are like Matt Mouser and are optimistic, teachable, and willing to work hard, you can break free forever. Again, because we limit availability to maximize your competitive advantage, the Ultimate Website system is no longer available in every single market. But it only takes about 10 seconds to find out. This year Zillow and Realtor.com are planning on carving up that $9.7 billion pie. It's time for a feast. If they have their way, next year it will be even more. They are currently gobbling up competitors as quickly as possible. When there are no longer any other companies to buy leads from, it will be "checkmate" for most agents. If you have ever dreamed of breaking free and becoming independent -- independent of lead generation companies or independent of your company or team -- now is the time to go for it. Now is the time to take control of your own real estate future. Now is the time to take control of your own income, and now is the time to take control of your own life. You can generate 2-3 quality leads a day on autopilot without spending a dime in advertising. Start by checking Ultimate Website system availability in your area. Get My Ultimate Website System (Wait. Did you check to see if it's available in your area?) All the best, -Matt Jones P.S. - Have you joined my private Facebook group yet? It's free, and I'll sharing secret tactics I don't feel comfortable sharing on the blog. Join and meet and new like-minded agents. Guerilla Realty |
