| Hey all, Happy Thanksgiving everyone. I'm thankful for a great year of making new tools for my fellow agents. I'm also thankful for a record-setting year for my business. But above all, I'm thankful for YOU my subscribers. My fellow agents that I've met since getting into real estate in 2002. This email is for you. At the end of the email I'm giving out one of my traditional (and insane) Black Friday deals. One day early. But you'll want to read the whole email first. Agents are interested in my Ultimate Website system because they love the idea of getting leads every day on auto pilot. But they aren't sure whether it would work for them. Normally there are two reasons. #1 - They don't know EXACTLY what's included or how it works. Or #2 - They aren't sure if it's easy enough for an average agent to use. Or if it's easy enough to get working right away. Let's be honest. We're all busy enough as it is. Even if it's the greatest system on earth, if it's not easy, it'll never work FOR US. So I'll make you an offer. I'll show you how I use the Ultimate Website system -- with a complete numbers breakdown. I'll lay out the best strategies I use to generate 100+ leads on autopilot every month... and try to paint a mental picture of how you will use these tools in your own business. Let's start with results. Last month me and my team generated 103 new leads without spending a dime in advertising -- on autopilot. This is much bigger than my monthly average of 86 leads per month (thanks largely to an innovative new Zillow strategy). But all of these leads were captured through my Guerilla Realty tools. Take a look. Lead Source Traffic Source I can count on 55% being seller leads, and half of those will be selling in my market (the other half will be relocating), which translates into roughly 23 new listing opportunities from these leads. My teams leads:closings ratio is consistently 18:1 (slightly better than average). So last month's lead haul represents between 5 and 6 closings in the next 120 days. Pretty cool, right? But how did we do it? Step by Step Guide You're probably already aware that the best source of real estate leads in 2017-2018 is classified ads. Obviously with Zillow, Realtor.com, and even referrals, leads are mostly random. The leads he got were anything but. Mobile home buyers. Renters. The worst of the worst. I don't have anything against low income buyers. But it's usually a lot of work for little pay. No thanks. But with classifieds, you can "design" the exact customers you want. Look at the latest demographic data on Craigslist vs Zillow home shoppers.
The reason most agents get poor results with classifieds is they start with a bad ad that gets little if any interest. And then, if a visitor somehow wanders over to their website for more info, they don't have the capture tools to get the lead. I'll share a better way. #1 - I have a tool that creates a perfect classified ad for me every time and takes all of the guesswork out of it. #2 - I have three separate capture tools to get the lead no matter how the customer moves. By the way, all of these tools are included in my Ultimate Website system...Check it out. Tool #1 - Ad generator tool The first thing I do is load a listing into my ad generator tool. You don't need your own listings. In fact whether you have 100 listings or 0 listings I recommend the same method: borrowing. To get the best customers, borrow the best listings. For me that means listings with incredible curb appeal at 20% above the average sale price in my market. This will eliminate virtually all of the riffraff and headache customers that suck up your time and pay out very little. It's pretty simple. You advertise the houses you want to sell to attract the customers you want to represent. Email the seller to get written permission to advertise the listing. This is the actual email I use to approach other agents: ___ Hey Joe, I was looking through the homes magazine… I really like your listing at 123 Elmwood and would love to sell it for you! I'm putting together my ads for the month and I have a a few open spots. Would you mind if I included this property? Thanks, let me know. -Matt ___ Now load the listing into your ad generator tool, press a button, and presto! you have a perfect optimized classified ad you can copy and paste onto any website. Our team of geeks has run thousands of tests and implemented hundreds of tiny tweaks to yield an ad with the highest possible click-through rates. I no longer have to spend two hours writing an ad and then wonder if it's gonna work, then stress out and rewrite the whole thing. Instead, writing a new ad takes about six seconds and I get the best possible ad every time. The ad will give the viewer three different ways to get more info (and three different ways for me to capture the lead). Tool #2 - Website (with capture) The first tool to get more info is my website. But it's armed with sophisticated lead capture that gets the visitor's name, email, and phone number. Tool #3 - Phone capture tool The next tool is a 1-800 hotline they can call for free recorded information or zero-through to talk directly to you. This system captures the caller's phone number every time, even if it's blocked or unlisted. Tool #4 - Text capture tool The final capture tool is a text auto responder tool. You've seen these on yard signs but you can actually use them anywhere. Even in an online classified ad. Assign a unique code to each listing, create a simple auto responder message that allows you to deliver more info to the customer -- and then sit back and capture leads around the clock. Personally I like to offer video tours. Imagine taking a video tour of a company listing (you could use your iPhone to record a quick tour). Then upload it to YouTube and program your auto responder to deliver the link to anyone who texts the unique code. Finally add a message to the bottom of each classified ad. "Save yourself a trip. Text 45906 to 555-555-5555 for a complete video tour." Tool #5 - Robocall tool The final tool is not a lead capture tool but a lead CONVERSION tool. A common problem when you capture 80+ leads per month is, after a few months, this is what your pipeline looks like: You have about 5 clients already in escrow (the now business). You are actively working with about 10 more clients. And then you have 300+ phase 1 leads sitting in your CRM. Maybe you had one good conversation with them but then you lost contact, forgot to follow up, or just got plain ghosted. What if there was a tool that would automatically prospect all 300 leads and probe for those customers that were ready to start looking at properties? That would be pretty cool right? Well that tool actually exists now. Enter the Guerilla Realty robocaller. Once a month or so you can record a quick message and let our robocaller tool individually call every lead in your database with that message. Just imagine. You could use it to announce your next open house. "Hi this is Matt Jones, this is a recorded message to let you know there's an open house in the [neighborhood] area of [city] this weekend. [Give listing info]. If you're interested press 1 and I'll text you the address." Or do a new listing alert. "Hi this is Matt Jones, I know...I know...everyone hates robocalls. But I had to call over 300 people and I had to get this message out quickly. A new listing came on the market about an hour ago but it will not be live in the MLS for 1-2 business days. [Give listing details.] If you want to schedule a showing before anyone else even knows this property is on the market, press 1. If you want me to text you more info on the property, press 2." On average you'll get a 2-5% response rate from a call like this. On my team's last robocaller blast, 13 people press 1 to schedule a showing or 2 for more info and now we are texting. Those are the five REALTOR tools we charge for. They are all included in our Ultimate Website system. Plus it comes with unlimited coaching from our team. And by the way, our entire coaching team are all active licensed realtors or part time agent. So you'll get someone to walk you through the best strategies step by step. You'd probably expect a premium system like this to cost around $1500/month. But we are revolutionizing the real estate industry and we believe every agent should have access to great tools -- not just those doing 50+ transactions per year. You can get the whole system for $100/month. (Or pay up front for the year and save $400.) But since it's Thanksgiving, we are giving away a ridiculous promotion for Black Friday like we do every year. Enter code "EASYSTART" to take $300 off at sign up. Yep you heard me right...$300. This will expire tomorrow so don't wait around. Do it. Here's the link By the way, if you haven't checked to see if we're sold out in your area yet, click here. When you sign up for All the best, -Matt Jones P.S. - Have you joined my private Facebook group yet? It's free, and I'll sharing secret tactics I don't feel comfortable sharing on the blog. Join and meet and new like-minded agents. Guerilla Realty |
Thursday, November 23, 2017
Something I noticed about agents lately
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