| Hey all, I get asked this all the time "Hey Chris, what do you think of my real estate website?" Here's what I've learned. Most people don't want the truth. They're just looking for a pat on the back. So I ask them, "Do you want me to tell you what you want to hear or the truth?" Most agents are too embarrassed to admit they don't really want my criticism, so they say "the truth". (Doh!) Here's the truth about 99% of agent websites. They are a glorified business card in the sky. Wait, actually, that's insulting to business cards. Because at least you place a business card in someone's hand, so it's got SOME traffic. Most realtor websites get ZERO traffic. And when they do happen to suck in a random visitor every once in a blue moon, that customer gets what they want and LEAVES. That's because realtor websites are designed all wrong. They're designed to deliver information not capture information. And because of that, your website rarely results in any new leads. Since we're currently diving deep into our Pipeline Pro Tools system, let me show you the website I personally use. Enter stage left...
Ultimate Website In 2017 my website captured 600+ leads which led to over $110,000 in commissions. (That number is just my website and doesn't include my text or phone capture tools.) For most realtor websites, lead capture is an after thought. For my Ultimate Website it's the whole point. If my website isn't going to make me money, why would I spend money on it? Here's a quick story. Adrian is an agent in Indiana. You don't know him, but he got setup with Pipeline Pro Tools in February 2018. He started using our Ultimate Website combined with our classified strategy. In the first 2.5 months he's captured 671 leads (a few are duplicates). His first closing is April 6 2018 -- just 65 days after setting up his website. And he has a HUUUGE pipeline of business coming through. It's a pretty simple formula. Free traffic -> optimized lead capture website -> consistent follow up = lots of closings. Do you want me to tell you what you want to hear or the truth? The truth is if your website didn't make you any money in the last three months, then it's wasting your money. If you say, "Hey Chris, my website is free through my company"... just remember, you're probably getting what you pay for. You need a website that is designed to capture leads. If you don't have one yet, then go here. All the best, -Chris Jones Guerilla Realty |
Thursday, April 5, 2018
The truth VS what you want to hear
New in San Mateo County starting at just $640K
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