Hey Chris, this is the worst market I've seen in a decade. I'm pausing all spending on marketing programs.
☝️ This is a common email I got after we launched our Black Friday deal yesterday.
Scary stuff!
I mean re-read the email.
"This is the worst market in a decade."
But is it? Let's find out.
Here's a reliable 5-minute test you can run to determine if your market is truly kaput.
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The 5-Minute Kaput Test
You'll need MLS access, a pen/pencil, and a notepad.
Step 1. Search all "solds" from Sep 23 - Nov 22 this year.
Step 2. Write down JUST the number of homes sold. (Example: 301 homes sold.)
Step 3. Now repeat step 1 for every year going back to 2012, each time recording JUST the number of homes sold. (Example: 247 homes sold.)
The Test: How many times is the number GREATER than your answer from step 2?
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I did this exercise this morning, and my answer was 2 times.
Here's how to analyze your results.
- 1-3 - Performing well above average
- 4-6 - Performing about average
---- The Average Line ---- - 6-9 - Falling below average (need further analysis)
- 10 - Your market is hurting
(If your market falls below the average line, you need to dig a little deeper with my Reality Check Tool. Reply to this email if you want a copy.)
For the vast majority of agents, your market is still performing at average or well above average.
If you're not succeeding, it's not the market. It's your marketing.
Chances are you feel abandoned.
We just exited one of the hottest real estate markets of all time. Who needed marketing?
Now that the market is adjusting to average to slightly above average...
To get consistent listings and sales, you don't just need marketing... you need a marketing engine.
An evergreen system that brings you consistent no-nurture leads.
If that sounds good, our Pipeline Pro Tools marketing engine is currently $600 off for Black Friday (plus $5,000+ worth of software bonuses).
That deal expires tonight, but there's a way to buy yourself extra time.
Book a demo, and we'll automatically extend the Black Friday deal through the day/time of your demo.
Plus, just by getting a demo, you'll unlock an additional bonus... 5 new playbooks.
And even if you DON'T buy anything, we'll give you 1 playbook for free.
-> Book a demo + extend Black Friday deal + get 1 free playbook
We only have 17 demo slots remaining, and they'll go quick.
Here's how it works...
- One of our marketing coaches calls you
- Walks you thru finding your true lead number
- Shows you 1-2 marketing ideas that would work for you
- Shows you behind the scenes of our marketing engine
- Answers all questions
- You download your playbook
Here's the direct link to book a demo -> http://www.calendly.com/guerilla-realty/web-demo
Let me know if you have any questions. Just click reply to this email.
-Chris Jones
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