Latest Mergers & Acquisitions + Pros and Cons of Selling During the Holidays + much more...

885,391 daily readers and growing! January 12, 2016 Latest Mergers & Acquisitions Dear Reader, Have you been paying attention to what’s going on in the real estate industry lately? Mergers and acquisitions abound. Hardly a week goes by without us hearing about another major M&A event. Think about some of the major acquisitions in just the last few years. ▪ Move Inc. (operator of Realtor.com) bought ListHub, Point2’s syndication business, and picked up several smaller players like Doorsteps, SocialBios, Relocation.com, FiveStreet and TigerLead. ▪ Zillow acquired Postlets, HotPads, StreetEasy, Retsly, Mortech, Buyfolio and RentJuice. ▪ Trulia purchased Market Leader and ActiveRain. ▪ Nationstar acquired Real Estate Digital ▪ Cozy acquired Landlordology ▪ RentPath bought rental marketplace Lovely ▪ RealBiz Media Group acquired ReachFactor ▪ HomeFinder.com purchased Open Home Pro ▪ DocuSign acquired Cartavi ▪ RealtyTrac bought Homefacts ▪ WebsiteBox acquired RealtySoft ▪ CoreLogic purchased DataQuick Information Systems ▪ Recruit Holding Co. acquired Movoto ▪ Lion Equity acquires The Real Estate Book and Homes & Land Magazine ▪ Zillow announced it’s plan to buy Trulia ▪ Realogy announced it’s buying ZipRealty ▪ News Corp. finalized it’s plan to buy Move, Inc. Move, Inc. also noted in its quarterly filing with the SEC that competitors have "intensified their focus on the real estate market." Those competitors include Classified Ventures (a large media group and operator of HomeGain.com), Dominion Enterprises (another large media group and operator of Homes.com), Google, Market Leader (operator of RealEstate.com and a subsidiary of Trulia), Redfin, Homefinder.com, ZipRealty (soon to be division of Realogy), Trulia, Zillow (operator of the Yahoo!-Zillow Real Estate Network) and others. Just last week Rupert Murdoch announced his company, News Corp. (owner of Fox and the Wall Street Journal among others), is buying Move, Inc., operator of Realty.com, Move.com, Moving.com, Top Producer Systems, ListHub, Tiger Lead, SocialBios.com, Builders Digital Experience, FeaturedWebsite.com, HomeFair.com, NewHomeSource.com, SeniorHousingNet.com, and HomeInsight. And nearly every day it seems a new deal is announced. But take a step back and look at the big picture. Forget the momentary excitement of the latest merger or acquisition, and try to see what is actually going on. I know, it’s hard to see the forest for the trees, but if you see it, you will have one of two reactions -- either fear or excitement. If you are a student of the business cycle, this whole pattern will look very familiar. Think of the dozens of telecom companies that have consolidated over the last 20 years to now only four and soon to be three major players. Now consider that the first player into the online real estate lead generation space was HomeStore (now Move, Inc.) in the mid 1990s or roughly 20 years ago. Consolidation happens as a natural part of the business cycle. According to a December 2002 article in the Harvard Business Review, a study was conducted of 1,345 large mergers over 13 years and a clear pattern emerged. Once a new industry forms or an old one is deregulated effectively creating a new industry (as in the illustration above), it will move through four stages. They are, Opening, Scale, Focus, and Balance. ▪ Stage 1: Opening. A new industry is born or formed by deregulation. Many competitors enter the space. No major players have emerged yet as clear leaders. The combined market share of the three largest companies is between 10% and 30%. Focus is on growing revenues (top line) to build market share. ▪ Stage 2: Scale. This stage is all about building scale by mergers and acquisitions. Major players begin to emerge, buying up competitors and forming empires. The top three players will own 15% to 45% of their market. Focus is on growing revenues (top line) to build market share. ▪ Stage 3: Focus. Companies focus on expanding their core business and continuing to aggressively outgrow the competition. The top three industry players will now control between 35% and 70% of the market but there are still generally 5 or more major players. Focus is on growing revenues (top line) to build market share. ▪ Stage 4: Balance. Here the titans of industry reign, and at this stage, the top three companies claim as much as 70% to 90% of the market. Companies don’t move through stage 4; they stay in it. At this point, these mammoth companies are so big that they can essentially eat or buy their competition and defend themselves against any new players attempting to enter the space. Focus is now on growing earnings (bottom line). Now let’s look at the current consolidation in the real estate lead generation space in light of this business cycle. Exactly where are we in the “bigger picture”? What stage is online real estate lead generation in? Think about it. Over the last decade we’ve seen a clear shift from Stage 2 into Stage 3 and now we are seeing the emergence of a few titans as we enter Stage 4. “Today (2002), we predict, an industry will take on average 25 years to progress through all four stages; in the past it took somewhat longer, and in the future we expect it to be even quicker. But, our research suggests, every company in every industry will go through these four stages—or disappear.” -- Harvard Business Review As the Harvard Business Review pointed out, the entire cycle took about 25 years back in 2002 and they predicted that the cycle would be shorter in the future. Today, we are currently about 20 years into this industry’s timeline, so we are seeing the end game unfold before our very eyes. Again, scary for some but exciting for others. But go back and look… as we enter Stage 4, the focus begins to shift. Up until now the focus has been on growing revenues and building market share. But now, the industry has become an oligopoly. Oligopolies are typically composed of only a few large companies, each one so large that its actions affect market conditions so competing companies will be aware of each others’ market actions and will respond appropriately. Now the focus shifts to earnings -- not the gross but the net. Remember, gross means revenues. Net means earnings or profits. By Stage 4, revenues are a given. Now it’s time to reap those profits. So if you think the price of lead generation services is high now, you haven’t seen anything yet. Think about it -- when only a handful of companies control nearly all of the real estate lead generation, they can charge whatever they want. Why do you think that media companies who have been sitting on the sidelines are now picking up the major players? Here’s why. The few remaining major players are seated at the table and now it’s time for the feast to begin. This huge pie has effectively been carved into only a few slices, and so now it’s finally time to eat. And just how big is that pie? Well according to the latest (June 2014) annualized seasonally adjusted numbers, we are talking roughly 5.45 million transactions this year alone. Okay, Matt, why should I care? Because every agent’s business is dependent on being able to generate new leads. If real estate professionals have no other means of generating their own customer leads, they will have no choice but to pay the outrageous prices. One of those major players, Realogy who just acquired ZipRealty, is already charging agents a whopping 43% (35% referral and 8% franchise royalty) of the total gross commission for referral leads and desperate agents are lining up in their offices to pay it. Think about it -- these mammoth companies would like to syphon off nearly half of the total gross commission without adding a single thing of value to the transaction and without taking any transactional liability. That’s more than either the brokers or the agents make and for what? For taking our intellectual property (our listings) and using them for gathering leads they can in turn sell back to us. And if you don’t have a way of gathering your own customers to effectively compete with them, you will have no choice but to pay their outrageous prices for what should be your own leads to begin with. That’s why you should care. Scared? You certainly don’t have to be. That’s why I’ve been preaching this same message for nearly a decade. Don’t be dependent on anybody else for your customers. Just don’t do it! Remember I said that some would be excited? I’m excited. Today, unlike any other time in history, a small guy, with the right tools and the right methodology can compete with the big mega-companies. Think about it: Musicians today are releasing their own albums on the internet and bypassing the big record labels. Authors are self-publishing their books and competing without being owned by publishing houses. And Realtors can do it too. This is an exciting time because today, unlike any other time in history, the little guy, armed with the right tools and knowledge can compete and win against the big corporations. Will he or she change the entire world? No, but they will change their world. So how do you use this opportunity to thrive when many around you are being driven out of business or becoming slaves to the few mega-companies? By generating your own steady, predictable, stream of new, inbound, customer leads. It’s actually easier than you might think, and if you do it right, the cost is minimal. Of course, I would recommend you take a look at my Ultimate Website with LCM lead capture technology -- the same technology that put us on CNN -- but whether you build your own website or find and purchase one that works, you must get the tools to gather your own customers. Our typical agent using the Ultimate Website generates (77%) of his leads from the internet using our LCM Web, but they also captured quite a lot of offline business as well. Our LCM Phone technology still amounted to 16% of all leads captured last month and our brand new LCM Text captured a remarkable 7% of all the leads captured. And it was inexpensive too. Last month nearly three-fourths (73%) of our agents generated all the business they wanted using nothing but our proven advertisements on Craigslist along with our LCM Web, LCM Phone, and LCM Text technologies. In other words, not only is our technology half the price it was back in 2004, but our agents don’t have to budget additional money for pay-per-click advertising like they did in times past. So whether you build or buy your own technology and read or hire a coach to learn how to go about using it, or whether you just use my Ultimate Website and the personal coaching that comes with it, I encourage you -- no, I strongly encourage you -- to become independent of these mega-companies before it’s too late and you can’t. I don’t know about you, but I don’t want to be a slave to a big corporation. That’s why I keep preaching and teaching agents to break free and learn to generate their own business. It really is easy to do, and once you make that break your life and real estate practice will never be the same. You will be excited when you watch all this consolidation because you know that many of your competitors will be forced out of business while you continue to do just fine. Who knows… you might even have to hire some of them to come join your team! Get the Ultimate Website System Now As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Pros and Cons of Selling During the Holidays » When the end of the year rolls around, people�s minds tend to shift to gift giving, holiday parties and good food. Real estate? Not so much. But for buyers, this could be one of the best times of the Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » Half of Renters Struggle to Afford Rent » The rental affordability crisis is showing signs of worsening: Nearly half of all renters are Read more » Redin's New Valuation Tool Has Flaws Too » I am a firm believer that someone will create a great AVM that will rapidly replace human input into Read more » 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors Read more » ECONOMY Consumer Confidence Soars--Homes and Cars Reaping the Benefits » Consumer confidence surprises many and surges in August, according to today�s report from the Conference Board�s Consumer Confidence Index. The Index rose to 101.5 (after July�s dismal reading of Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" Read more » Homeowners Spending Like It's 2006 » U.S. housing is finally lifting itself off the mat. Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » TECHNOLOGY Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of bringing about change without totally disrupting the "institution." Read more » Realtor.com Claims They are Fastest Growing in Online Real Estate » Zillow is still the clear leader in the online real estate industry, but Realtor.com released some Read more » Project Upstream to Consolidate MLS Data » Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently Read more » Did Your Website Survive Mobilegeddon? » Google changed their algorithm to favor mobile-ready sites Read more » Big Data is Changing Real Estate » The commercial real estate industry is embracing big data. While the financial and health care Read more » Choosing the Best Anti-virus Software » What to choose when you have too many options? Read more » LAW Man Arrested for Hate Crime After Threatening Realtor » A man was arrested on suspicion of committing a hate crime for using racial slurs and threatening an African-American realtor who was hosting an open house on his Hercules street, police said Read more » Son of Murdered Agent Urging Safety for Others » The son of an Arkansas real estate agent who was kidnapped and murdered while showing a home nearly Read more » Agent Attacked By Man in a Dress » In what is all too common an occurrence, a Realtor showing a home was attacked near Atlanta. What Read more » Agent Attempts to Extort Power Brokers for $800k » A Miami Beach real estate agent � who sported bruises in his mugshot � was arrested over the weekend Read more » NewsCorp Spent $7M Suing Zillow » News Corp (NWSA) Earnings Report: Q4 2015 Conference Call Transcript Read more » New Mexico Real Estate Pros Attempting to Ban Transfer Tax » Anyone who owns real estate in New Mexico could be affected by an effort underway by New Mexico's Read more » MARKETING Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about your upcoming sale - explore other possibilities like the online world. Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » AirBnB, Realtor.com Team Up to Offer Try Before You Buy Housing » Dive Brief: Read more » Instagram an Important Marketing Tool » Instagram is an important marketing tool Read more » Become a Better Communicator In Your Writing » There�s no denying it. It doesn�t matter who you are, the type of customer you�re trying to reach Read more » Study Reveals Agents are Missing Opportunities in Commerical and Land » A recent survey of real estate purchases by The Entrust Group�s self-directed IRA (SIDRA) clients Read more » INVESTING Dangers of Crowdfunding for Real Estate Investment » Real estate based equity crowdfunding, known more simply as �RECFunds�, is rapidly gaining popularity among investors as an alternative, an often easier-to-source, form of funding. The benefits of Read more » U.S. Investors Flocking to Farmland » Investors are flocking to farmland again, hoping to capitalize on what they view as a temporary Read more » Turnkey Properties Popular Investments for Millennials » Millennials and younger members of Gen X appear to be delaying the financial responsibility of Read more » Was My Home a Good Investment? » Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Send Your Child to College By Investing in Rental Property » College fees have gone up to over $65,000 a year says Troy Onink, a contributor for Forbes. When Read more » HOW-TO Avoid These Scams Targetting Real Estate Agents » Cybercrime is far more prevalent these days than its ever been before, and with the vast amounts of money involved in real estate transactions, it means that real estate pros, buyers and sellers could Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more » Dos and Don'ts of Appraiser Communication » Real estate professionals and appraisers both play an essential role in the process of buying or Read more » Sell a Home Quickly in Any Market » Once you list a house for sale, the waiting begins. Both realtor and homeowner want to find a buyer Read more » Home Selling Mistakes That Cost Your Seller Money » Real estate is a local experience, so be prepared for varying conditions depending on where you Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2036.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.