Let a Lender Pay Your Ad Bill + Don't Use Email To Manage Transactions + much more...

885,391 daily readers and growing! April 3, 2016 Let a Lender Pay Your Ad Bill Let a Lender Pay Your Ad Bill What is the single biggest expense we as REALTORS have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me explain. Mortgage companies and real estate agents are typically trying to attract the very same people, at the very same time, each spending lots of money in what amounts to a duplication of effort. But what if you could partner with a lender, and both receive the same leads? Well for most people who brand advertise, that’s simply not possible. But you need to rethink your advertising. Is branding the right approach for you? For today’s new generation of super-agents, brand advertising has been replaced with direct response advertising. Direct response advertising differs from brand advertising because it is advertising that expects an immediate and sure result… a direct response. Brand advertising is about establishing your brand in a general and non-specific marketing push. Large companies with only one or two major competitors can afford to brand advertise. Small companies with hundreds or even thousands of competitors, can’t. And as agents, we are small businesses with thousands of competitors. Trust me, you will go broke trying to brand advertise hoping the customers will come to you. So how do you transition to direct response marketing, and then how do you get your lender to help with the bill? First you need your own lead capture system like our company’s Ultimate Website. The reason you need to have your own system is that direct response advertising is dependent upon identifying those direct responses. Think of it like fishing. Brand advertising is like going to a fishing spot, and throwing food into the water every day. Eventually, fish would learn to come to that spot to eat. On the other hand, direct response advertising is like putting bait on a hook, throwing it into the water and waiting for a fish to bite. When it does bite, you need your fishing tackle to capture the fish. In direct response adverting, lead capture technology is that fishing tackle. Having the right tools keeps you from just throwing ad money into a bottomless pit hoping business comes your way. Most agents today are just putting their name “out there” in as many places as possible, hoping it will pay off in top-of-mind-awareness and customers calling. But by using direct response advertising and lead capture technology, you can actually take the guess work out and generate as many or as few customer leads as you need, when you need them. And by using lead capture technology and direct response advertising, you can generate your own business for almost nothing, while brand advertising costs thousands and still has no direct relationship to results. Many of the top agents today are using direct response adverting and lead capture technology to make literally hundreds of new customer leads every month for as little as $2-3 per lead. Next you need a client management system or database. That way you and your lender partner can see each others progress in customer followup. It’s much easier to keep coordinated when you are both “singing from the same hymnal” so to speak. (In an upcoming segment I’ll share with you the art of handing off business to a loan partner or another agent, so watch for it.) Of course I recommend you check out my company’s lead capture and client management tools, but whether you use ours or get them from one of our competitors, you just need to get them. Here is the really cool part, though. If you partner with a lender, you can effectively bring your entire cost of customer acquisition down to nearly nothing, while building a great relationship where each of you depends on and is loyal to the other. I know of many agents using this strategy who’ve managed to bring their overall advertising bills down to less than 5% of their gross revenue -- I know one agent who brought it down to ZERO -- while increasing their number of closed transactions and minimizing their work load in the process. Less expense, more business, less work. Wow! Now how cool is that?! ______________ You cannot fully understand the feeling of freedom you get when you have the power to generate new clients AT WILL until you actually experience it for yourself. It’s incredible and it completely changed the trajectory of my career. I personally went from struggling to having a team of a dozen agents in about six months time… simply by having lots of opportunities. If you’re reading this and haven’t had a chance to check out my Ultimate Website with LCM technology, I urge you to take a moment to see what all the fuss is about. I think you will be very favorably impressed, and if you decide to try it today, I’ll give you a promo code that will get you an extra $350 in bonuses, but it will only work today. Promo code: “NEWSGENIUS” (all caps, no quotes) Get the Ultimate Website Now (Or check price and availability.)   As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, the best way to protect yourself and your clients is to avoid using e-mail to transmit or store Read more » How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home – particularly Read more » Real Estate Trends to Look Out for in 2016 » A healthy growth in home sales and prices was expected, but it will be at a slower pace than in Read more » ECONOMY 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it's an election Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » TECHNOLOGY Choosing the Best Anti-virus Software » What to choose when you have too many options? Read more » Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers' existence, but here's some news to Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » LAW Agent Files $100k Suit Against Restaurant for Racial Discrimination » A Washington man has filed a $100,000 lawsuit against Elmer's, a diner chain up in the Northwest, because he says one of its restaurants made him, the only black customer, prepay for breakfast. He Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Investor Pleads Guilty in Real Estate Fraud Case » A Rancho Cucamonga man who orchestrated a scheme to steal titles to Southern California homes and Read more » MARKETING Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and you pop "upcoming auctions in my area" and there you see it an ad: Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more »

Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you Read more » Use Virtual Geo- Farming to Generate Business » Geo-farming has long been a core strategy in the real estate professional's wheelhouse. Selecting a Read more » INVESTING Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors surrounding the said phenomenon, and some of these factors would likely include economic status of big Read more » How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, Read more » 10 Common Mistakes Investors Make » Despite what you may watch on late night TV infomercials, don't expect to "get rich quick" in real Read more »

3 Things for Investors to Consider With Apartment Complexes » Investing in real state is not a simple investment to make. It requires a lot of money, especially Read more » Commercial Firms Slow to Adopt New Technologies » Altus Group Ltd., a leading provider of commercial real estate services, software and data Read more » HOW-TO Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the industry's most elusive one: creating customers for life. For decades, broker-owners have invested Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more » Home Selling Tips During a Divorce » Next to the possible arrangement for their children, a couple who has decided to live separate lives Read more »

Three Ways You Can Pre-Qualify Your Buyers » As a real estate agent, you know that a large number of clients mean more chances of closing a deal Read more » 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2115.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.