The New SOI Marketing + How Agent's Can Improve Their Site's Ranking + much more...

885,391 daily readers and growing! July 10, 2016 The New SOI Marketing Dear Reader, When I was a new agent, one of the first marketing ideas I tried was “sphere of influence”, or “SOI” marketing. If you are not familiar with the term, it is marketing to your personal network — those people who know you, like you, and would do business with you or would refer business to you. Seems simple enough, right? The experts all say that if you have a SOI of fifty people, you can stay busy doing nothing but referral business from your personal network. Maybe once upon a time that was true, but I don’t know of a single agent who stays busy from just SOI business. In fact, I’ve written an article that explains why that is true. But I do think that your sphere of influence is important and that it is a great source of supplemental business. I think of it as more the icing, not the cake. But I digress. The reason I backed off my aggressive SOI marketing was because the way I was doing it — the way I was taught to do it — was actually hurting my relationships with my friends and family. Sphere of Influence in 2014? I was doing it exactly the way we are all taught: Take your database of contacts (your sphere) and divide them by 22 (the number of work days in an average month). Then, every work day call two or three of them. The call is basically asking about their FORD (not their car). F-O-R-D. Family, Occupation, Recreation, and Dreams. You call them up and small talk about those four areas for 10-15 minutes and then you get around to the “all important” closing statement that goes something like this: “Oh, before I go, who do you know who might be thinking about buying or selling real estate right now?” Hopefully, they give you a lead. Generally they don’t. And, being a new agent, I did it right by the book. Then one day at church I saw one of my SOI out of the corner of my eye, but I had not yet made eye contact with him. He saw me and immediately made a beeline in the opposite direction to avoid having to talk to me. My heart dropped. I was mortified. And I vowed then and there to never again do that phony SOI marketing like I’d been taught. Sure, I still wanted referral business but I didn’t want to be “that guy” — you know, the uncle that just signed up for the latest multi-level marketing scheme and is hitting up everyone he knows to come join his business. I wanted my friends to still like me. So I did very little in the way of SOI marketing for years. If business came, it came. If it didn’t, oh well. No big deal. Then last year when I was developing my Ultimate Website and was testing different parts of the system, when I made an alarming discovery. I realized there was a perfect way to market to my sphere of influence that was not phony, manipulative, cheesy, or time-consuming. In fact I loved it. And it did more in a few months to position me as an expert than all my books, articles, press releases and media appearances combined. So how does it work? Simple, that’s how. My website has three important elements that allow me to be seen as the expert and go-to guy for real estate in my market without my having to make a single phone call or “blow my own horn” in any way. The three elements are 1) my personal blog; 2) my local market statistics; and 3) my social media integration. Let me explain. My Personal Blog. As you know, I’m a writer and syndicated columnist. I’ve authored 11 books and hundreds of articles. I write prolifically. But here is my true confession: For whatever reason, I can never seem to find time to post content to my personal real estate blog. I decided to fix that. I began to syndicate content into my blog automatically through our sister company NewsGeni.us. I never have to write a thing, and yet every week a few new blog posts appear on my behalf. Sure, I look at it. If I don’t like some post, I simply delete it. If I feel particularly inspired, I might even post something of my own. Almost too easy, right? You’re jealous aren’t you? My Local Market Statistics. Once a month, I log into my local MLS and I pull exactly four data points for each of the market tiers that I’ve set up. I find out how many active listings there are for each tier, how many sold in the last quarter, the average sale price, and the average listing price. I enter those four data points into my website and save. Behind the scenes my website makes hundreds of mathematical calculations and generates a very impressive spreadsheet of data that my clients love. It calculates average days on market, absorption rate, list-to-sale ratio, average discount, and price trend for each of the tiers I have set up. Then it displays them in a very user-friendly format on my website. People buying and selling real estate absolutely love it! My Social Media Tie-in. Here is where it gets really powerful, and this is what I discovered by accident. Every month, after I’ve updated the four data points for each tier in my website, I click the Facebook share button on my webpage. When I do, it posts to my personal Facebook Timeline (my FB page) and all my Facebook friends see it in their news feed. No phone calls. No hassle. No manipulation. And some of them share the information on their own timelines as well. And when people who are interested go to view the information, they are captured by my LCM gateway and the leads are sent to me by email and text, and placed into my client manager for follow up. Now I know exactly which of my sphere of influence are actually thinking about buying or selling real estate. Better yet, I haven’t wasted any time with up to an hour a day making cheesy phone calls, I haven’t made my friends think I’m the pushy Realtor® they know, and all the while I have begun to position myself as a true market expert. And it takes a total of 10-15 minutes a month to do! I have my life back, my friends back, and without fail, when I post the market stats, I get half a dozen people who go to my website to view it and I get them as leads. How cool is that?! And the social media function works the same with my blog. About once a week I scroll through the various articles that have been posted on my blog for me and I select one that I particularly like. I then click the Facebook share button and it is posted to my Facebook wall, and just like my local market statistics, I have interested people in my sphere of influence follow the link to my website where they are captured and I’m notified. To me, this is the ultimate way to do sphere of influence marketing. You put great content out there, and those who are interested, come to you. No phony calls, no waste of 20 hours a month, and meanwhile I’m silently building my credibility as the area expert. Sphere of influence marketing just doesn’t get any better than that! Most of you could adopt my innovative approach to sphere of influence marketing and try it for yourself if you have a free afternoon and a little ingenuity to make the necessary "hacks" to your current website (all except the auto-blog, most likely). Or you could save yourself an afternoon and a lot of hassle and get my Ultimate Website -- which will allow you to do everything I describe above. If you have never tried my Ultimate Website, I want you to check it out and give it some serious thought today. Just think, if you started this afternoon and followed my easy advertising formula to post a free ad online tonight, you could literally wake up to new customers in your inbox tomorrow! It sounds crazy, but it's exactly what you're capable of. Get the Ultimate Website Now » or check price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » Agent Poses in Panda Costume to Sell Home » If you�ve ever spent hours online looking for a home � especially in a region where most of the Read more » How Will a Possible 'Brexit' Affect U.S. Homebuyers » Home buyers on American soil have enough to worry about without losing sleep over whether Britons, Read more » Are Large Images Killing Your Website? » Creating a strong first-impression-emotion in your audience is a great strategy to keep visitors on Read more » ECONOMY Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according to the latest Quicken Loans Home Price Perception Index. In December, average appraised values were Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it�s an election Read more » Want to Help the Middle Class? Build More Houses » America�s future is happening first here, in Seattle. Just this year, Seattle technology jobs Read more » Brooklyn Tool Shed Listed for $500k » The ad on Zillow says the property is a 'great opportunity... asking only $499,000'. Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » TECHNOLOGY Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for agents. Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » Virtual Reality Could Revolutionize Real Estate Soon » The realization of Virtual Reality (VR) is set to have a big impact on real estate, offering buyers Read more » New Objective School Rankings for Your Real Estate Search » For young families moving to a new city one of the biggest challenges isn�t just finding a suitable Read more » 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your Read more » How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are Read more » LAW Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims related to its Federal Housing Administration lending program from 2001-2010, Wells Fargo is still Read more » Cancer Patient Sues Real Estate Couple for $500k » A Surrey cancer patient who claims a couple of local real estate agents cheated her out of $500,000 Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Teen Charged With Stabbing Real Estate Agent » A teenager has been charged with the stabbing death of a man in New Hanover County last week. Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » MARKETING Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real estate agents make use of this as part of their marketing strategy. Is it time for you to promote your Read more » How to Host an Open House Like a Pro » Open house is that certain time wherein you are opening your home for viewing. This means that you Read more » Online Marketing Mistakes to Avoid » You know buyers are most likely to start their home search online, surveys attest to that. And, Read more »

Agent Poses in Panda Costume to Sell Home » If you�ve ever spent hours online looking for a home � especially in a region where most of the Read more » INVESTING » Read more » HOW-TO 4 New Year's Resolutions Every Agent Should Make » As the year comes to an end, many people are making new year�s resolutions. For real estate agents, changing a few behaviors can vastly benefit your career. Check out these 4 new year�s resolutions to Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home � particularly Read more »

Secrets to Multiplying Your Referrals » What systems do you have in place to double your business through referrals with each transaction? Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2210.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.