The secret to getting what you want in real estate

Hey all, In this email I want to talk about how to get what you want. Lead generation is all about getting what you want — more customers, listings, commissions, etc. So I think about this a fair amount, considering my full time business now is perfecting various lead generation strategies. One of the principles I've uncovered is this: To get what you want, you must learn to leverage other people's wants. This may sound cuckoo to you, or it may sound obvious, but let me explain why this is actually one of the most powerful concepts in business. Most people are wired to see the world as a zero sum game. This type of thinking says, for one person to succeed, another must fail. For one person to gain, another must lose. If we see someone get ahead in life, we're trained to assume he probably stepped on a lot of people to get there. If you get your client a great deal on a property, you "stole it". It's just how we think. But the real world is much more interesting than that. Real life is full of win-wins. Let me give you a few real estate examples: When I was just starting in real estate, I had zero listings. Attracting buyers with no listings to advertise is darn near impossible. So I looked around to see how I could leverage other people's wants to get what I want (listings to advertise). Listing agents want to get as much traffic to their listings as possible. So I emailed the listing agents on my favorite properties and asked them if could "borrow" their listings to advertise. They said yes (duh), and that led to developing this strategy that gets 60+ new leads every month for free. Here's another example: When my team listed 114 houses in one year, we sold at 49% of DOM (ie twice as fast), and our sellers netted 3% above the rest of the market. How? By leveraging other people's wants. Agents want to make more money. We want to increase traffic (ie demand) to our listings. Want to know a surefire way to land on every single showing list for the next month? Bribe your way onto them. See, when you leverage other people's wants — and not just your own — you always win. This principle is the basis for a new Facebook strategy. My brother and I used this strategy to generate 13 new leads over one weekend — all directly from Facebook. And it works by leveraging other people's wants. Stay tuned for tomorrow's email, where we'll share the actual strategy plus case studies. Want one more example of this principle in the real world? Pipeline Pro Tools is a perfect example. Agents want to know the easiest way to capture more leads every month. I want to be able devote myself full time to creating the best lead capture tools on earth. So we sell Pipeline Pro Tools for $67/mo. Now you can generate 100+ leads per month for free. And we have the freedom to develop more strategies and create more tools. Win-win. If you haven't already signed up, why not? Serious question and feel free to answer directly to this email. All the best, -Chris Jones   Guerilla Realty This email was sent to dsoldit.blogpost@blogger.com . You probably joined our list by signing up for one of our amazing free tools, free guides, or you wanted to be notified when we announce new stuff. 99% of everything we do for agents is totally free, no strings attached. The other 1% is even better. Don't let our updates make you mad. If you don't like them, do us both a favor and unsubscribe. Our stuff isn't for everyone.  Unsubscribe | Forward this email to a friend