Thursday, August 9, 2018

Charge more at your next listing appointment

Hey All,

We appreciate your patience with our training over the last few weeks. We are working on releasing one of our best tools yet (for FREE!) and we can't wait to show you. Unfortunately, that development schedule has had an impact on our training.

Now as we near the finish line on that project, we are back on track and ready to spend the month of August talking about listings.

It's been almost 15 years since we first released our Ultimate Listing Presentation. In it, we shared the secrets to listing 114 homes in 1 year and all at 8% or more.

Since then, the economy and real estate markets all over the country hit a wall and only over the last few years have begun to recover. Technology has changed the face of the industry and mega players like Zillow have begun listing homes.

We have adjusted our approach and improved our tools.

One thing has remained constant...over 10,000 agents have taken our course, and many hundreds have used the basic sales principles contained in this presentation and shared with us their stories in duplicating our success.

This listing presentation will show you how to list at 8% commission virtually every single time! Oh, I know that statement sounds incredible, but it's true! There's no reason that you can't list for 8% or even more. The secret is in this presentation.

Ethics and Listing at 8% Commission

Okay, before we dive into the presentation, it's important that we first mention ethics. In other words, "How can I better serve my clients while charging them more?"

Simply by having that thought, you've confirmed that you're an ethical real estate professional who's trying to put your clients' interests first. That's a good thing.

Having said it, though, I need to underscore the fallacy in such a line of thinking. The question we've asked seems to imply that you cannot earn good money by doing the right thing. But the truth is that it's possible to serve your clients, your fellow real estate professionals, and yourself; and with this presentation it's also easy!

Let me explain.

We'll begin by discussing agency – specifically, seller agency. As a listing agent, your client is the seller in any transaction. You're the seller's agent, though, and you have a fiduciary obligation to represent him or her to the best of your ability.

As a rule, you should be trying to get your client the most money in the shortest amount of time, since that's the goal with most sellers. And when I mention "money," I specifically mean net dollars. Ultimately it doesn't matter how large or small the commission is: what counts is the total taken away from the closing table.

Clients Come First

So if you knew about a strategy that would net your client more money while selling his home in only about half the usual time, wouldn't it be in his interest to use it?

Of course it would! Well, that's what this listing presentation will do for you.

As compared with traditional listings of homes in the same market, my presentation will give you a strategy that has traditionally netted my clients 2.7% more money while selling their homes in only 55% of the average DOM (number of days on the market).

More money in half the time! Think of it! Your clients (and the other agents in the market) will love you, you'll be paid better in the process, and you'll begin to acquire a reputation for being the agent with the high-paying listings.

But I'm getting ahead of myself. Let's take this thing one step at a time.

So…on the flip side, if you knew that selling a house by the traditional method would double your client's waiting time and, in the process, net him less money, would that be good for him?

Of course not! Not even if you saved him some money in commissions! Your job as a listing agent is to represent the seller and to place his needs first, and that's what we're going to do.

Over the next few weeks, we are going to go through our entire approach from generating the leads all the way to listing at 8% every single time.

If you want to get a jumpstart on our tools and check them out first, click here.

Or if you want to skip straight to the point and get a live demo, click here.

Until next time,

Levi Jones

 


Guerilla Realty
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