Traffic 👨‍👩

Hey all, It's time for thing 2 in our "Fix What Matters Most" series: Do you attract quality buyers/sellers to your site everyday on autopilot? Traffic. Last week, we talked about what it takes to create a website that is great at capturing traffic and generating you leads. Then we talked about adding another tool to capture mobile traffic as well. The components are simple, but most websites don't have them. If you missed that part of the series, don't skip ahead. Shoot us an email and we can catch you up. It is absolutely critical that you solve the capture part of the equation before you jump ahead to generating traffic. For most agents, getting 100 quality visitors to your site today wouldn't mean anything. They would visit...then leave...and you would probably never know about it. That's why you need lead capture first. But I assume you already have some in place or are working on getting it in place. Once you do, we're ready to talk traffic. Simply put, to drive traffic to your website you have to advertise. Advertising can be daunting because there are thousands of options and even more vendors all promising huge returns. Even worse, they seem to speak in foreign languages talking about CPCs, funnels, targeting, retargeting, re-retargeting and more. The good news is, you don't have to be a tech hero to understand it all. To find a good advertising venue, you only need to use two basic criteria. 1) It must be reliable. Good advertising doesn't work some of the time. It has an action and a predictable result. Every time. This seems obvious, but how many agents do you know that have crawled down the blogging rabbit hole? Sometimes a post goes viral locally and drives visitors to your site while the next two posts produce nothing in the way of traffic. This doesn't make blogging a bad activity, but it certainly shouldn't be a primary advertising option for you. 2) It must be cheap/free. All sources of traffic should be measured simply by cost per lead. To know how much you can spend per lead, you have to do a little math. First, you must know what your average home price is. Take that average home price and multiply it by your average commission side percentage (Ex. $250,000 * 3%). This will give you your average GCI (Gross Commission Income). Most experts would tell you to budget up to 20% of your GCI, but that's too much. In every other industry on earth, 8-10% is the norm. Either way, you should have a max budget per lead your are comfortable spending and not try to justify more because an advertising idea sounds good or is convenient. Don't forget to add in cost of your time. Some advertising options may appear cheap at the outset, but if you add in the cost of your time are big losers. Then when you are examining an advertising option walk it out to a cost per lead. Most of the expensive ones are going to shield their costs by talking around it, but if you ask the right questions you can always boil it down to cost per lead. If it's more than your budget, keep looking. If you are in a market where the average home price is $200k and the average commission side is 3%, that means your budget per transaction is $600. Or put another way, if you close the way an average agent does at 1 deal for every 24 leads (4%), then your budget per lead is $25.  Take an open house for example, at $50 per hour time cost, if you spend 4 hrs at an open house and generate 5 leads, then your cost per lead is $40. That's assuming that you spent nothing on signs, balloons, cookies, staging, etc.  Is that already over budget? Yup. It's time to flush that marketing method.  You can look at every advertising option you have been bombarded and measure them against those criteria. If they don't stack up, keep looking. It would be unfair of me to filter out most of the advertising venues out there and not give you any alternatives that are reliable and cheap so over the next few days, we are going to walk through a few advertising methods that we have developed and tested and definitely meet these criteria. Stay tuned. Until next time, Levi Jones   P.S. - We are raising the price to our lead capture software, but today you can still get it at the old price. Click here to check availability. Or here's a link to book a demo if you want to see how it all works. http://www.calendly.com/Guerilla-Realty/demo Guerilla Realty This email was sent to dsoldit.blogpost@blogger.com . You probably joined our list by signing up for one of our amazing free tools, free guides, or you wanted to be notified when we announce new stuff. 99% of everything we do for agents is totally free, no strings attached. The other 1% is even better. Don't let our updates make you mad. If you don't like them, do us both a favor and unsubscribe. Our stuff isn't for everyone.  Unsubscribe | Forward this email to a friend