| Hey all, We've spent a lot of time talking lead capture lately. What we haven't covered yet is case studies. Do you know who Dave Hurt is? Probably not. Dave was an enlisted soldier at Fort Bragg, NC, about 10 miles from my hometown.
He was a husband and a dad with two kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too. Thing #1 - A desire to provide a better life for his family. Thing #2 - The willingness to take action to achieve #1. He decided to better his situation by getting his real estate license to make some extra money on the side. He joined our local team and got access to Pipeline Pro Tools. I still remember rookie Dave emailing and asking a million questions about how to run his ads just right. He was so eager to succeed he was once caught clicking up someone else's ad to drive it down the rankings (he later apologized once we realized it was unethical). But he got the basics down and that month he generated 50+ leads on his own using Pipeline Pro Tools. Now let's stop right there... Give Dave some credit. To go from 0 leads, no experience, no unfair advantages, being full time enlisted soldier, getting up at 5am for PT to generating 50 real estate leads is legitimate hard work. But the real hard work came next. Serving those customers on part-time hours. Dave devoted every spare hour of the day to serving those leads and giving them the best experience they could ask for. And it paid off. Huge. Within a few months Dave had a choice to make. Should he quit the Army and start doing real estate full-time? After all, his income from real estate was now quadruple his full-time job. He chose real estate. (Good choice, Dave.) That first year he made over $300,000 in commissions. I'll never forget in his last month I paid him over $50K (happily). Unfortunately this story doesn't have a happy ending. Before Dave retired from the military he was deployed to Afghanistan where he made the ultimate sacrifice and was killed in action. Dave was awesome. Loved his wife Kelly. Loved his kids. Loved his country. And loved his customers too. To this day I still use him as an example of what a great agent should be. Dedicated to serving every client to the fullest. Having the ability to generate a never ending supply of leads, and more importantly a plan to serve them, changed his family's life. The Guerilla Realty family will always be heartbroken that his was cut short. If you have a desire to better your situation and also a willingness to take action then you're exactly the type of agent who needs Pipeline Pro Tools. We reserve 10 spots per week for live demos, if you want to see the software in action. Here's the link to grab a spot. The only thing that might stop you from getting PPT today is if we're sold out in your area. But it only takes 10 seconds to find out. Here's the link for that All the best, -Chris Jones Guerilla Realty |
Thursday, September 20, 2018
Part-time ➡ top-producer
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