You've been following us for awhile so you know how we operate.
We test new lead generation ideas, turn them into step-by-step formulas, and share them with you.
We also create free tools to help you rapidly grow your real estate business.
We rarely "sell" anything. Today is different though.
Today I'm going to pitch you.
I want you to buy something. I want you to buy into a new mindset.
Most agents have a passive mindset vs an active mindset.
It sucks, but it's true. Statistically speaking, if you're a realtor reading this email you probably suffer from a "passive" mindset.
It's not your fault, mind you. Most brokers WANT us to be passive, and the idustry forces us to be passive just to survive.
Want to know a secret, though? The agents making all the money have an active mindset. There is a way out, I'll show you.
I'm going to flip you from a passive agent to an active agent in 15 minutes.
First let's talk about what characterizes a passive agent vs an active:
Passive Agents:
- Wait patiently for leads
- Complain about lack of training from their broker
- Are dependent on Zillow, referrals, or team leads
- Are afraid to invest money on tools because of all the "what ifs"
Active Agents:
- Go out and GET leads
- Learn new strategies and ideas constantly
- Are completely independent
- Boldly invest money in their business at least once a month, and cancel anything that doesn't work
Which list best characterizes you?
As you can imagine... the results of these two mindsets are quite different too.
Passive agents close < $1M in volume and list less than two houses per year.
Active agents do that in a month.
So it's no secret we'd all rather be an "active" agent vs as passive one. But where do you start?
First you have to make bold decision that you WANT to have an active mindset.
You have to firmly decide that you don't want to wait around for leads to come to you anymore. You don't want to wait around for your broker to teach you. You never want to buy leads from Zillow ever again, or work team leads for a 50% cut. 👎
You want to be the type of agent who is willing to try new ideas and laugh them off if they doesn't work.
Once you've made the DECISION, then you need to find a practical way to put your new mindset into action.
There are dozens of different avenues you could take.
The easiest?
Get Pipeline Pro Tools. (Get a 15min demo.)
This is the system we built from the ground up designed to capture 100+ leads per month.
It comes with the tools you need to go out and GET leads. It's designed to work seamlessly with all the new strategies we teach, and we're constantly learning/teaching new stuff every month.
Plus it's affordable, with no contract, so if you hate it you can cancel immediately. (Very important to any "active mindset" agent.)
If it works (btw it works), your real estate business will never be the same.
That's what happened to Adrian, a REALTOR in Indiana.
Adrian has been in real estate for 13 years, with inconsistent results. A few good months, LOTS of bad months.
He finally had his mindset change when he actively made the decision to invest in his business and get Pipeline Pro Tools. (After wrestling over the decision for over 2 years, I kid you not.)
18 months later Adrian, averages 100+ leads per month and is on pace to close 40 transactions and $7M in volue in 2019.
The month before Adrian joined Pipeline Pro Tools, he had made a pact with his wife. They agreed if he didn't turn his real estate career around, he would quit and get a 9-5 job. I think that was the moment Adrian flipped and became an active agent vs a passive one. He had no choice -- fight or flight. And obviously he chose to stand and fight.
Get a demo of Pro Tools. It's all you need to flip your mindset.
Here's the link again -> http://www.calendly.com/guerilla-realty/demo
So what's your choice? Active or passive. Red pill or blue pill.
Your answer will determine the trajectory of your real estate career.
All the best,
-Chris Jones
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