We've spent a lot of time talking lead generation lately.
What we haven't covered yet is case studies.
Do you know who Dave Hurt is? Probably not.
Dave was an enlisted soldier at Fort Bragg, NC, about 10 miles from my hometown.
Dave Hurt
He was a husband and a dad with two kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too.
Thing #1 - A desire to provide a better life for his family.
Thing #2 - The willingness to take action to achieve #1.
He decided to better his situation by getting his real estate license to make some extra money on the side.
He joined our local team and got access to Pipeline Pro Tools.
I still remember rookie Dave emailing and asking a million questions about how to run his ads just right.
He was so eager to succeed he was once caught clicking up someone else's ad to drive it down the rankings (he later apologized once he realized it was unethical).
But he got the basics down and that month he generated 50+ leads on his own using Pipeline Pro Tools.
Now let's stop right there...
Give Dave some credit. To go from 0 leads, no experience, no unfair advantages, being a full time enlisted soldier, getting up at 5am for PT... to generating 50 real estate leads is legitimate hard work.
But the real hard work came next. Serving those customers on part-time hours.
Dave devoted every spare hour of the day to serving those leads and giving them the best experience they could ask for.
And it paid off. Huge.
Within a few months Dave had a choice to make.
Should he quit the Army and start doing real estate full-time? After all, his income from real estate was now quadruple his full-time job.
He chose real estate. (Good choice, Dave.)
That first year he made over $300,000 in commissions. I'll never forget in his last month I paid him over $50K (happily).
Unfortunately this story doesn't have a happy ending. Before Dave retired from the military he was deployed to Afghanistan where he made the ultimate sacrifice and was killed in action.
Dave was awesome. Loved his wife Kelly. Loved his kids. Loved his country. And loved his customers too.
To this day I still use him as an example of what a great agent should be. Dedicated to serving every client to the fullest.
Having the ability to generate a never ending supply of leads, and more importantly a plan to serve them, changed his family's life. The Guerilla Realty family will always be heartbroken that his own life was cut short.
If you have a desire to better your situation and a willingness to take action then you should check out Pipeline Pro Tools.
>>> Book a demo <<<
(11 slots left this week)
As agents we get tired of being sold a new tool every other week. As a software business owner, I probably get pitched even more than you do.
So let's make a deal. Don't buy anything. Instead...
- I'll gift you our most powerful lead gen playbook
- You book a demo so we can show what it would look like in your business
If you don't want to buy anything, or simply aren't ready, no biggie. We're here to help you win either way.
Here's the link to get a demo one more time -> http://www.calendly.com/Guerilla-Realty/demo
All the best,
-Chris Jones
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