Want to take 6 extra listings this month?
Here's an actionable strategy to do just that.
Disclaimer: No experience needed.
Doesn't matter whether you're brand new or a 25-year vet.
Do the steps; you'll get results.
Here's the basic outline...
-Find a lead source
-Create an irresistible offer
-Pitch until you get a yes
-Repeat
Now let's talk specifics.
Step 1: Find a lead source
Your lead source will be Fizbonanza.com.
This is a tool we built to let you quickly download a list of all FSBOs in your market, complete with phone number and mailing address.
This morning I downloaded a list of 67 FSBOs in <2min.
Step 2: Create an irresistible offer
You will use a 2-part offer.
1. Create an awesome listing video
2. Fix their Zillow listing
Here's how it works.
Call through your list of FSBOs.
Ask them if it's okay to take a video of the property.
If they ask why, tell them you are getting ready for a VERY busy June-July as the economy reopens, and you want to be able to show out-of-town buyers the best listings. Plus many people will continue to prefer "virtual" showings for the time being.
They will agree.
Take a few great photos and video clips. Then use Listing Cake to create an awesome listing video.
After you create the video, call them back.
Btw they will absolutely love you. We've prepped them for part 2 of our irresistible offer.
Offer to fix their Zillow listing.
FSBO listings on Zillow are great at generating leads for Zillow. They suck at generating leads for the seller.
We help them fix that.
See before (lead gen for Zillow):
We can fix that. All we do is run the photo through our Photo Branding Tool.
See after (lead gen for seller):
We give the seller the choice to put their own contact info on the photo OR use our text auto-responder service.
9 out of 10 sellers choose our auto-responder. So now we're collecting awesome buyer leads from their Zillow listing (bonus!).
However, even if they choose their own contact info, we are thrilled to help. All we do is text them once every 10 days to see how things are goings, if they have had any showings etc.
Within 1 month they will be frustrated and considering listing with an agent.
YOU will be the first agent they interview for the job.
Step 3: Pitch until you get a yes
Download the Fizbonanza list as a .csv.
Here's how the numbers work...
- 67 total leads
- 22 (33%) will say yes to the video
- 16 (75%) will say yes to fixing their Zillow listing
- 12 of those sellers (75%) WILL list with an agent eventually
- You can convert 50% or more
New listings: 6
Avg list price: $193,657
Total commissions: $34,858.26
Step 4: Repeat
You can repeat the same strategy every 90 days (4x per year) for a total of 24 listings and $139k additional commissions per year.
The only thing you might be missing is the lead-capture software.
If you are, I'd be honored if you considered my company's product Pipeline Pro Tools, which includes the text auto-responder we use to flip the Zillow listing.
Interested? Please get a demo.
When you book a demo, as a bonus we'll give you the actual internal marketing playbook we use to run the strategy above. Yours to download and keep forever.
-> Get a demo + 1 free playbook
Plus the demos are awesome in their own right.
-We connect you with a real agent who uses our software
-We walk you through finding your lead number
-Show you 1-2 new marketing ideas to hit your lead number this month
-Answer any weird questions you might have
The whole thing takes 15-20 minutes and is one of the most valuable things we do as a company.
Here's the direct link to book a demo -> http://www.calendly.com/guerilla-realty/web-demo
Enjoy!
-Chris Jones
P.S. - If you enjoyed this email, please share it with someone else who would enjoy it :)
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