Want to add 4 new clients and $37,000 in commissions to your business this month?
I'll walk you through an actionable strategy that you can implement in a single afternoon to do just that.
Disclaimer: You don't need any special experience in facebook or google ads.
All you need is 1 hour and a smartphone.
Follow the steps, and you'll get results.
Here's the basic outline...
-Borrow a listing
-Create an irresistible ad (download my template)
-Post to Craigslist
-Get leads, Repeat
Now let's talk specifics.
Step 1: Borrow a listing
This is how we cherry pick listings to attract the highest quality leads.
Go to Zillow.com, search for the "blue zone" price range in a desirable area. This is where you will find an unlimited source of the highest quality leads.
"Blue Zone" Price Range: 120% x Median Sale Price +/- 5%
For example, median sale price in Raleigh, NC is $279,000.
Here's the equation to find your blue zone:
$279,000 x 1.2 = 334,800
334,800 - 5% = $318,000
334,800 + 5% = $352,000
Blue Zone: $318K - $352K
Now call through the list and ask the listing agent for permission to advertise their listing. Super easy when you use my "loaner" script below...
Rinse and repeat step 1 to borrow at least 5 listings.
Step 2 - Create an irresistible ad
Writing an irresistable ad can be tricky, but here are the basics.
1. Don't list the price
2. Limit photos to 2-3 exterior shots
3. Bullet list of 5 best selling features
4. Crunchy call-to-action
Myth: Everyone assumes an irresistible ad needs beautiful flowery language. 🤮
Reality: It's more about what you leave out vs what you put in.
Follow points 1-3 above to maximize the viewer's curiosity. Then offer a crunchy call-to-action at the end (ie get the info I left out).
Result: Lead captured!
You can download a few real life ad examples below to use as a template.
Step 3 - Post to Craigslist
Create a Craigslist account and post the ad.
Some ads will produce ZERO leads.
Others will produce 12+ leads. (We call these "Green Light" ads btw.)
Optimize your results by posting 1 ad per day over next 5 days.
Remember how I told you to borrow 5 different listings in step 1? This is why.
Here's how the numbers work...
- 5 borrowed listings
- 8 new leads
- 100% buyers / 55% sellers
- 6-7% will close < 90 days
New Deals: 3 buyers + 1 listing
Avg Sale Price: $334,800
Avg Commission Side: 2.75%
Total Commissions: $36,828.00
Step 4 - Repeat
You can repeat the strategy every month for a total of 48 transactions per year and $441,936 in total commissions.
The only thing you might be missing is the lead-capture software.
If you are, I'd be honored if you considered my company's product Pipeline Pro Tools, which includes the Ad Creator tool that will write unlimited Craigslist ads for you. Plus the 3 lead capture tools we use at the end of each ad.
Interested? Please get a demo.
When you book a demo, as a bonus we'll give you the actual internal marketing playbook we use to run the strategy above. Yours to download and keep forever.
-> Get a demo + 1 free playbook
Plus the demos are awesome in their own right.
-We connect you with a real agent who uses our software
-We walk you through finding your lead number
-Show you 1-2 new marketing ideas to hit your lead number this month
-Answer any weird questions you might have
The whole thing takes 15-20 minutes and is one of the most valuable things we do as a company.
Here's the direct link to book a demo -> http://www.calendly.com/guerilla-realty/web-demo
Enjoy!
-Chris Jones
P.S. - If you enjoyed this email, please share it with someone else who would enjoy it :)
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