The Psychology of Pricing + 7 Ways Your Body Language Can Get People to Like You + much more...

885,391 daily readers and growing! November 27, 2015 The Psychology of Pricing Dear Reader, I read an article over the weekend that I thought was interesting and I decided I would share it with you, my readers. In case you’re interested in reading it too, I found it on a news website called Red Orbit. Feel free to look it up, but here’s what it was about. A German neurobiologist named Kai-Markus Müller and scientists from the Munich University of Applied Sciences recently conducted a study on pricing and consumer’s willingness to purchase. They used a small cup of coffee from Starbucks that costs $2.45 for the study. They showed the same cup of coffee on a screen several times to participants, but with different prices, all while scanning brain waves using an EEG. Strong reactions to coffee that was either priced too high or too low showed up in the brain within milliseconds, such as a small coffee costing $0.10 per cup. The study found that subjects were willing to pay between $2.85 and $3.25 for a small coffee at Starbucks. “In other words, the company is missing out on millions in profits, because it is not fully exploiting consumers’ willingness to pay money,” Müller said in a statement. It makes you pause and think, really. How do we really assign value to a product or service? Do we actually evaluate the utility of the products and services we use every day? Probably not. And if we did, would we change the way we buy? It also made me wonder about the pricing of our Ultimate Website. For example, our agents can buy a state-of-the-art website, complete with LCM technology, client manager, mobile application, and unlimited coaching and support for less than they would spend for that daily cup of Starbucks on their way to the office. Less than a cup of Starbucks! Makes you think: One can change your morning. The other can change your life. The more I think about it, maybe I should get Muller and his team to help us decide what our pricing should be. Somehow I have the feeling that he would recommend raising the price. Anyway, I thought I’d share it with you and see what you thought. For many of you who already use the Ultimate Website system, I thought it would be a nice reminder of what a great value it is. If you’re not yet using my Ultimate Website, I’d encourage you to check it out. I think you will be amazed at just how much you get for such a tiny investment. Click the link below to check out the system I created to generate 2-3 customer inquiries every day on autopilot. WARNING: First, you'll need to check and see if it's available in your area (only takes 30 seconds or less). Get My Ultimate Website System Now » Find out if my technology is available in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

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Simple hack to get customers from Zillow without being a paying customer

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Dear Realtor®,

I’m going to introduce you to an agent. Maybe you’ve never heard of him before. If you haven’t, you’ll be glad I did.

Every day we read another article or hear another story about how tough real estate is in today's economy. And for the majority of agents, that is reality. 

I don't have time for the whole story, give me the Zillow hack! »

Most agents today are working harder than ever before and earning less money in the process. The market is stagnant. Advertising costs are up. Companies like Zillow and Trulia are capturing more customers than ever. Mortgages are still hard to get, leaving many would-be home buyers unable to purchase. It’s not easy.

On the other hand, there are some agents who seem to be immune to all of these problems. These “super-agents” seem to do better and better, even while the majority of their peers are floundering.

And it's not just veteran agents that are thriving today; even some brand new agents seem to have found the magic formula. So what is their secret? How do they continue to thrive while hard-working, veteran agents in the very same office struggle to stay afloat?

The answer to that question may be simpler than you thought: they are doing real estate differently. One of those agents is Matt Jones. For those who do n't know, Matt is the founder of GuerillaRealty.com.

When Matt began in the business a few short years ago, his market had an average days on market of 310 and was very depressed, much like the rest of the country is now. Yet in his first year, Matt took well over 100 listings and worked with dozens of buyers.

How did he do it? According to him, he uses only three basic guerilla marketing tactics.

From those three simple marketing tactics he generates 2-3 new customer inquiries a day. He gets so many new customers that he had to build a team to manage it all. Soon that team grew to become a company, and that company grew to become the largest in his market. Sounds crazy? It's not. 

In fact, today we know that agents all over the country are just starting to use these tactics and are experiencing their best years ever, while their competitors are struggling. “Actually it's like deja vu. Now I see agents in other markets following my formula and having the same results and some even better,” Matt says.

In 2007 CNN's Pulse on America profiled Matt and concluded that his innovative new approach was “changing the way real estate is done in America”. What's most intriguing about this new approach is that it is duplicatable and not dependent on having lots of natural talent, connections, or spending lots of money. It really is a different way of doing real estate.

What Matt admitted next floored us: “It's so surreal to write commission checks to part-time agents, some making over $50,000 in a single month, when I know that other agents are struggling just to make it.”

We were so impressed with Matt's approach to generating new business that we asked if we could share his “formula” with our readers. And we are excited to announce that Matt is sharing the top three guerilla marketing tactics he uses today in free 3-Part course.

In it he reveals how any agent can generate a huge percentage of their business by following his formula and by understanding just a few basic principles of human psychology. Plus he shares a cool hack to advertise on Zillow without being a paying member.

This course is not publicly available, but we asked and Matt agreed to make his Guerilla Marketing course available exclusively to our email list. Matt's other courses cost as much as $600, so we assumed this course would be no different.

But when we asked him what it would cost, he asked us to make it FREE!

“Maybe one day I’ll turn it into a course and make thousands from it, but I’ve been very fortunate in real estate, and I’m happy to pass some of that along to your subscribers.”

So thank you, Matt, for your generosity.

His 3-Part Course: Guerilla Marketing for Real Estate  is available completely free of charge, no strings attached. But it will only be available for the next two days. And yes, he includes his now famous method for hacking Zillow for customers without being a paying member!

We’re ecstatic to get to share this with you, but if you're looking for a get-rich-quick approach that you can learn in 15 minutes, then this is not for you. However, if you want to learn something new, a formula that works to get hundreds of customers from your own website, then you should waste no time in getting this--it will change the way you do real estate forever!

Get the 3-Part Course Now »

Until next time,
The Commission Check

The Commission Check is a monthly, or sometimes twice monthly, email blast sharing innovative real estate marketing strategies that you'll never learn in a traditional classroom or your office sales meetings. The blast is free, no strings attached, and we rarely try to sell you anything, although we'll let you know if we do.

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Interactive Marketing Group Inc. 212 Northstone Place, Fayetteville, NC 28303

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