The New SOI Marketing + Four Real Estate Trends for 2016 + much more...

885,391 daily readers and growing! December 20, 2015 The New SOI Marketing Dear Reader, When I was a new agent, one of the first marketing ideas I tried was “sphere of influence”, or “SOI” marketing. If you are not familiar with the term, it is marketing to your personal network — those people who know you, like you, and would do business with you or would refer business to you. Seems simple enough, right? The experts all say that if you have a SOI of fifty people, you can stay busy doing nothing but referral business from your personal network. Maybe once upon a time that was true, but I don’t know of a single agent who stays busy from just SOI business. In fact, I’ve written an article that explains why that is true. But I do think that your sphere of influence is important and that it is a great source of supplemental business. I think of it as more the icing, not the cake. But I digress. The reason I backed off my aggressive SOI marketing was because the way I was doing it — the way I was taught to do it — was actually hurting my relationships with my friends and family. Sphere of Influence in 2014? I was doing it exactly the way we are all taught: Take your database of contacts (your sphere) and divide them by 22 (the number of work days in an average month). Then, every work day call two or three of them. The call is basically asking about their FORD (not their car). F-O-R-D. Family, Occupation, Recreation, and Dreams. You call them up and small talk about those four areas for 10-15 minutes and then you get around to the “all important” closing statement that goes something like this: “Oh, before I go, who do you know who might be thinking about buying or selling real estate right now?” Hopefully, they give you a lead. Generally they don’t. And, being a new agent, I did it right by the book. Then one day at church I saw one of my SOI out of the corner of my eye, but I had not yet made eye contact with him. He saw me and immediately made a beeline in the opposite direction to avoid having to talk to me. My heart dropped. I was mortified. And I vowed then and there to never again do that phony SOI marketing like I’d been taught. Sure, I still wanted referral business but I didn’t want to be “that guy” — you know, the uncle that just signed up for the latest multi-level marketing scheme and is hitting up everyone he knows to come join his business. I wanted my friends to still like me. So I did very little in the way of SOI marketing for years. If business came, it came. If it didn’t, oh well. No big deal. Then last year when I was developing my Ultimate Website and was testing different parts of the system, when I made an alarming discovery. I realized there was a perfect way to market to my sphere of influence that was not phony, manipulative, cheesy, or time-consuming. In fact I loved it. And it did more in a few months to position me as an expert than all my books, articles, press releases and media appearances combined. So how does it work? Simple, that’s how. My website has three important elements that allow me to be seen as the expert and go-to guy for real estate in my market without my having to make a single phone call or “blow my own horn” in any way. The three elements are 1) my personal blog; 2) my local market statistics; and 3) my social media integration. Let me explain. My Personal Blog. As you know, I’m a writer and syndicated columnist. I’ve authored 11 books and hundreds of articles. I write prolifically. But here is my true confession: For whatever reason, I can never seem to find time to post content to my personal real estate blog. I decided to fix that. I began to syndicate content into my blog automatically through our sister company NewsGeni.us. I never have to write a thing, and yet every week a few new blog posts appear on my behalf. Sure, I look at it. If I don’t like some post, I simply delete it. If I feel particularly inspired, I might even post something of my own. Almost too easy, right? You’re jealous aren’t you? My Local Market Statistics. Once a month, I log into my local MLS and I pull exactly four data points for each of the market tiers that I’ve set up. I find out how many active listings there are for each tier, how many sold in the last quarter, the average sale price, and the average listing price. I enter those four data points into my website and save. Behind the scenes my website makes hundreds of mathematical calculations and generates a very impressive spreadsheet of data that my clients love. It calculates average days on market, absorption rate, list-to-sale ratio, average discount, and price trend for each of the tiers I have set up. Then it displays them in a very user-friendly format on my website. People buying and selling real estate absolutely love it! My Social Media Tie-in. Here is where it gets really powerful, and this is what I discovered by accident. Every month, after I’ve updated the four data points for each tier in my website, I click the Facebook share button on my webpage. When I do, it posts to my personal Facebook Timeline (my FB page) and all my Facebook friends see it in their news feed. No phone calls. No hassle. No manipulation. And some of them share the information on their own timelines as well. And when people who are interested go to view the information, they are captured by my LCM gateway and the leads are sent to me by email and text, and placed into my client manager for follow up. Now I know exactly which of my sphere of influence are actually thinking about buying or selling real estate. Better yet, I haven’t wasted any time with up to an hour a day making cheesy phone calls, I haven’t made my friends think I’m the pushy Realtor® they know, and all the while I have begun to position myself as a true market expert. And it takes a total of 10-15 minutes a month to do! I have my life back, my friends back, and without fail, when I post the market stats, I get half a dozen people who go to my website to view it and I get them as leads. How cool is that?! And the social media function works the same with my blog. About once a week I scroll through the various articles that have been posted on my blog for me and I select one that I particularly like. I then click the Facebook share button and it is posted to my Facebook wall, and just like my local market statistics, I have interested people in my sphere of influence follow the link to my website where they are captured and I’m notified. To me, this is the ultimate way to do sphere of influence marketing. You put great content out there, and those who are interested, come to you. No phony calls, no waste of 20 hours a month, and meanwhile I’m silently building my credibility as the area expert. Sphere of influence marketing just doesn’t get any better than that! Most of you could adopt my innovative approach to sphere of influence marketing and try it for yourself if you have a free afternoon and a little ingenuity to make the necessary "hacks" to your current website (all except the auto-blog, most likely). Or you could save yourself an afternoon and a lot of hassle and get my Ultimate Website -- which will allow you to do everything I describe above. If you have never tried my Ultimate Website, I want you to check it out and give it some serious thought today. Just think, if you started this afternoon and followed my easy advertising formula to post a free ad online tonight, you could literally wake up to new customers in your inbox tomorrow! It sounds crazy, but it's exactly what you're capable of. Get the Ultimate Website Now » or check price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated increase in interest rates in the coming year. Regardless which real estate transactions you belong to, Read more » 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more » Create an Instagram Ad That People Like » Getting on the Instagram bandwagon Read more » Prices and Mortgage Rates to Go Up in 2016 » The monthly mortgage payment on a home is determined by two elements: the price of the house and the Read more » 10 Cities Where Salaries Go the Furthest » Salaries tend to be highest on the East and West Coasts, but the high cost of living usually means Read more » ECONOMY More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an offer on a home without having visited it in person. Read more » This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" Read more » Homeowners Spending Like It's 2006 » U.S. housing is finally lifting itself off the mat. Read more » Consumer Confidence Soars--Homes and Cars Reaping the Benefits » Consumer confidence surprises many and surges in August, according to today's report from the Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » TECHNOLOGY Realtor.com Claims They are Fastest Growing in Online Real Estate » Zillow is still the clear leader in the online real estate industry, but Realtor.com released some stats on Wednesday that should send shivers down the Seattle company's back. Read more » New Commission Bidding Site Challenges Traditional Commission Structure » Ontario home buyers and sellers will soon be allowed to provide electronic signatures on real estate Read more » Project Upstream to Consolidate MLS Data » Project Upstream, as far as I can tell, is all about consolidating the MLS data. Zillow currently Read more » Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of Read more » Did Your Website Survive Mobilegeddon? » Google changed their algorithm to favor mobile-ready sites Read more » Big Data is Changing Real Estate » The commercial real estate industry is embracing big data. While the financial and health care Read more » LAW Agent Attacked By Man in a Dress » In what is all too common an occurrence, a Realtor showing a home was attacked near Atlanta. What makes this one unusual is the attacker was a man in a dress and a wig. Fox News has the story. Read more » Woman Sentenced to 30 Years in Realtor Killing » The estranged wife of Arron Michael Lewis promised on Tuesday to testify against him as part of a Read more » Man Arrested for Hate Crime After Threatening Realtor » A man was arrested on suspicion of committing a hate crime for using racial slurs and threatening an Read more » Son of Murdered Agent Urging Safety for Others » The son of an Arkansas real estate agent who was kidnapped and murdered while showing a home nearly Read more » Agent Attempts to Extort Power Brokers for $800k » A Miami Beach real estate agent — who sported bruises in his mugshot — was arrested over the weekend Read more » NewsCorp Spent $7M Suing Zillow » News Corp (NWSA) Earnings Report: Q4 2015 Conference Call Transcript Read more » MARKETING AirBnB, Realtor.com Team Up to Offer Try Before You Buy Housing » Dive Brief: Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more »

Instagram an Important Marketing Tool » Instagram is an important marketing tool Read more » Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach Read more » Study Reveals Agents are Missing Opportunities in Commerical and Land » A recent survey of real estate purchases by The Entrust Group's self-directed IRA (SIDRA) clients Read more » INVESTING Dangers of Crowdfunding for Real Estate Investment » Real estate based equity crowdfunding, known more simply as "RECFunds", is rapidly gaining popularity among investors as an alternative, an often easier-to-source, form of funding. The benefits of Read more » U.S. Investors Flocking to Farmland » Investors are flocking to farmland again, hoping to capitalize on what they view as a temporary Read more » Turnkey Properties Popular Investments for Millennials » Millennials and younger members of Gen X appear to be delaying the financial responsibility of Read more »

Was My Home a Good Investment? » Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Send Your Child to College By Investing in Rental Property » College fees have gone up to over $65,000 a year says Troy Onink, a contributor for Forbes. When Read more » HOW-TO Separating Myth and Reality in Real Estate TV » I'm surprised to discover that many individuals I speak with are unaware of the fallacies of both reality TV and national real estate listing sites like Zillow. Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more »

Dos and Don'ts of Appraiser Communication » Real estate professionals and appraisers both play an essential role in the process of buying or Read more » Sell a Home Quickly in Any Market » Once you list a house for sale, the waiting begins. Both realtor and homeowner want to find a buyer Read more » Avoid These Scams Targetting Real Estate Agents » Cybercrime is far more prevalent these days than its ever been before, and with the vast amounts of Read more » Home Selling Mistakes That Cost Your Seller Money » Real estate is a local experience, so be prepared for varying conditions depending on where you Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2014.

©2015 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.