Make the Phone Ring Every Day + Should You Be Posting Your Listings on Social Media? + much more...

885,391 daily readers and growing! February 27, 2016 Make the Phone Ring Every Day Dear Reader, Have you ever received a call from a potential customer who wanted information about a listing? Of course you have. Maybe it was a duty desk call, or a call from a homes magazine. Do you remember how you went through that little verbal tap-dance just to try to get the customer’s phone number, so you have a lead to work? Maybe you use the old classic line, “Let me look that up and give you a call right back.” Maybe you have another technique. Or how about this? You spend hundreds of dollars in marketing, trying to get the phone to ring, only to have those few calls come in after you are done for the day. You have a choice — either you answer that phone 24/7 or you lose business. And in today’s economy we can’t afford to lose the business so that means we work longer hours. How about knowing which ads are working and which ones aren’t? Wouldn’t it be nice to know where you are receiving a nice return on your advertising investment and where you are simply wasting your money? It’s been said that over half of all money spent on advertising is wasted. Wouldn’t it be nice to know which half? Every one of those problems can be solved with the same simple tool — IVR technology. IVR or Interactive Voice Response technology is the technical name for an essential marketing tool more commonly known as a “call capture hotline”. I say essential because it is one of only a handful of technologies that every agent needs to prosper today. Let me explain how it works. Instead of calling a telephone, your customer would call a computer that has very sophisticated interactive software. And that software, would not only allow the computer to answer the phone, but it would also play an outgoing message to your customer, it could transfer the call to your phone number, and it would send you a text or email notification of the customer’s phone number, time of call, and extension called. Instead of advertising your company phone number or your cell number, you instead advertise your toll-free “hotline” number with an extension number or code. For example, you might advertise a number like 800-555-1212 Ext. 3000. The number calls the computer and the extension number tells the computer whose lead it is and where it came from. The reason the toll-free number is important is that toll-free numbers are governed by some very interesting laws. Since a toll-free call is legally a “collect call” the receiver is entitled by law to know who is calling. That means that caller-ID block is ineffective when calling a toll-free number. It’s the law. The one paying for the call has the legal right to know who’s calling. So practically speaking, every single customer who calls your toll-free hotline, is giving you his phone number. Better yet, his phone number and the label for the extension he dialed is emailed to you while the customer is still on the phone. And because you have a written proof of his call, you can call the customer back with no fear of violating the Do-Not-Call laws for 90 days! Talk about powerful! To set it up, all of your various advertising would have the same toll free number, but each ad would have a unique extension allowing you to track exactly which ads received the most calls. For example, you might have one extension for yard signs, another for your website, another for The Real Estate Book, and yet another for Homes & Land Magazine. When you received your notification email or text, you could tell immediately where that lead was coming from. But here is where it really gets cool. Not only do you get every single caller sent to your inbox with a valid phone number, and not only do you know exactly which ad every single call is coming from, but the actual number of calls you receive will increase as much as tenfold. Why? Because many customers are early in their search process and don’t want to talk to an agent. If given the opportunity to call a computer to receive their information, many will choose that option over talking to an agent. In fact, if you placed two identical ads in the same magazine for a month, one with your cell phone number and the other with your hotline number will have entirely different results. The one going to your cell phone might get 10-15 calls all month while your hotline ad will receive 150-200 calls in the same month! Why? Because many customers don’t want to speak to an agent yet. A hotline gives them the peace of mind of calling a machine. And when they do, their phone number is electronically captured and forwarded to you. Now you get to reach out to them gently without scaring them off. Now you have an opportunity. In fact, lots of opportunities. How cool is that?! I personally use my hotline to capture leads wherever they might call. Yard signs. Website. Print ads. Even business cards. It really is a no-brainer. Not only do I always capture the lead, but I know exactly what ad source produced it and I get calls 24 hours a day 7 days a week without having to answer my phone when I am off duty. I never miss a lead. Never. Even if they hang up. When it comes to telephone lead generation, there is nothing better than IVR technology. “So,” you’re asking yourself, “How do I get a hotline to help me solve those problems?” “And how much will it cost me?” Most agents know that when they license my LCM they can use it with any website or even with all their websites. But, most agents don’t realize that when they get my LCM they also get 10 LCM phone gateways at no additional charge. It is included free. So if you’re using my LCM technology, I encourage you to start using the phone gateway. If you have a team of agents you might give a hotline extension to each one. Or, you might use a different extension for each of your listings, or maybe a different one for each advertising source. However you decide to use it, not only will you get a lot more calls, but you will also capture the lead, have it sent to you by text and email in real time, along with the source of the call. And the setup and learning curve is 5 minutes, tops. Our coaching staff will hold your hand while we get you up to speed. If you haven’t yet tried my Ultimate Website (with LCM technology), I’d encourage you to check it out. Agents who use it are generating an average of 2-3 new inbound leads every day without spending additional money on advertising. I want to give you another great reason to try my Ultimate Website -- use the promo code below to get two over $350 worth of bonuses. And these aren't lame bonuses that are factored into the price of the product like you see on late night TV. This is real stuff that I normally charge a lot of money for that I'm giving for free today. Enjoy it. Promo Code: “NEWSGENIUS” (All caps, no quotations) #1 First, with this promo code you'll get a free Craigslist ad. My coaching staff will actually write your first Craigslist ad for you FREE ($150 value). Not a standard classified listing -- a super-charged ad, just like Craig is running, my exact formula that will swarm your website with customers. You supply the new property listing (it can be borrowed) and we'll write a unique, proven, and highly effective Craiglist ad that you can run over and over again for free. #2 You will also get my entire eBook library (a $200 value) free of charge. That's all 10 of my books I've written on how to make a killing in real estate FREE. This include my book Becoming a Mega-Producer where I tell the whole ugly story about how I practically failed out of real estate before becoming the top listing agent in my market. This book includes a blueprint for you to follow to completely automate your advertising. Plus you'll get my nine other training books. And by the way, these are no longer for sale anywhere. The ONLY way to get them currently is through this deal. Or look up price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real estate agents make use of this as part of their marketing strategy. Is it time for you to promote your Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it's an election Read more » Mortgage Rates Fall to Lowest Level in Months » The normal long-term mortgage rate in the US fell for the current week for a fourth straight week in Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Homeowners Continue to Gain Equity » More home owners are unlocking equity, which has pushed the number of underwater properties Read more » ECONOMY Consumer Confidence Soars--Homes and Cars Reaping the Benefits » Consumer confidence surprises many and surges in August, according to today's report from the Conference Board's Consumer Confidence Index. The Index rose to 101.5 (after July's dismal reading of Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" Read more » Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » TECHNOLOGY Choosing the Best Anti-virus Software » What to choose when you have too many options? Read more » Technology Disrupting Real Estate Industry on Two Fronts » Tech companies who want to venture into the real estate industry are facing the tough challenge of Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers' existence, but here's some news to Read more » LAW Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic mortgage bonds sold to investors in the run up to the financial crisis. Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Drone Laws Are Changing » Drone laws are not finalized, and they're changing Read more » Bank to Pay $33M in Discriminatory Mortgage Settlement » A New Jersey-based bank is paying a nearly $33 million settlement for alleged racial discrimination Read more » Toronto Real Estate Board Stifling Innovation? » A lawyer for the Competition Bureau says the Toronto Real Estate Board is stifling digital Read more » Agent Files $100k Suit Against Restaurant for Racial Discrimination » A Washington man has filed a $100,000 lawsuit against Elmer's, a diner chain up in the Northwest, Read more » MARKETING Study Reveals Agents are Missing Opportunities in Commerical and Land » A recent survey of real estate purchases by The Entrust Group's self-directed IRA (SIDRA) clients shows that almost 28 percent of them have at least one property in their portfolios, with many buying Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more » Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach Read more » Write a High Conversion Ad for Social Media » Let's play a game Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more » INVESTING How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, they didn't know much about real estate investing. Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Send Your Child to College By Investing in Rental Property » College fees have gone up to over $65,000 a year says Troy Onink, a contributor for Forbes. When Read more » Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors Read more »

Invest in Real Estate to Decrease College Costs » Student loan debt approaching is 1.2 trillion dollars and the 2015 graduating class has a larger Read more » 10 Common Mistakes Investors Make » Despite what you may watch on late night TV infomercials, don't expect to "get rich quick" in real Read more » HOW-TO 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make potential buyers shut their door on you. Putting your home on the market is a challenging scenario, Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more »

Avoid These Scams Targetting Real Estate Agents » Cybercrime is far more prevalent these days than its ever been before, and with the vast amounts of Read more » Home Selling Tips During a Divorce » Next to the possible arrangement for their children, a couple who has decided to live separate lives Read more » Three Ways You Can Pre-Qualify Your Buyers » As a real estate agent, you know that a large number of clients mean more chances of closing a deal Read more »

5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2081.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.