Let a Lender Pay Your Ad Bill + Customers-for-life Still Eluding Many Brokerages + much more...

885,391 daily readers and growing! February 28, 2016 Let a Lender Pay Your Ad Bill Let a Lender Pay Your Ad Bill What is the single biggest expense we as REALTORS have? You guessed it — advertising. In fact, all the so-called “experts” recommend we spend a full 20% of our gross income on bringing in business. That’s nearly three times what other industries spend for advertising (most industries spend 6-7% of gross revenue. So here’s an idea that will help you bring your advertising costs to a more attractive level. Let a lender pay your ad bill. Let me explain. Mortgage companies and real estate agents are typically trying to attract the very same people, at the very same time, each spending lots of money in what amounts to a duplication of effort. But what if you could partner with a lender, and both receive the same leads? Well for most people who brand advertise, that’s simply not possible. But you need to rethink your advertising. Is branding the right approach for you? For today’s new generation of super-agents, brand advertising has been replaced with direct response advertising. Direct response advertising differs from brand advertising because it is advertising that expects an immediate and sure result… a direct response. Brand advertising is about establishing your brand in a general and non-specific marketing push. Large companies with only one or two major competitors can afford to brand advertise. Small companies with hundreds or even thousands of competitors, can’t. And as agents, we are small businesses with thousands of competitors. Trust me, you will go broke trying to brand advertise hoping the customers will come to you. So how do you transition to direct response marketing, and then how do you get your lender to help with the bill? First you need your own lead capture system like our company’s Ultimate Website. The reason you need to have your own system is that direct response advertising is dependent upon identifying those direct responses. Think of it like fishing. Brand advertising is like going to a fishing spot, and throwing food into the water every day. Eventually, fish would learn to come to that spot to eat. On the other hand, direct response advertising is like putting bait on a hook, throwing it into the water and waiting for a fish to bite. When it does bite, you need your fishing tackle to capture the fish. In direct response adverting, lead capture technology is that fishing tackle. Having the right tools keeps you from just throwing ad money into a bottomless pit hoping business comes your way. Most agents today are just putting their name “out there” in as many places as possible, hoping it will pay off in top-of-mind-awareness and customers calling. But by using direct response advertising and lead capture technology, you can actually take the guess work out and generate as many or as few customer leads as you need, when you need them. And by using lead capture technology and direct response advertising, you can generate your own business for almost nothing, while brand advertising costs thousands and still has no direct relationship to results. Many of the top agents today are using direct response adverting and lead capture technology to make literally hundreds of new customer leads every month for as little as $2-3 per lead. Next you need a client management system or database. That way you and your lender partner can see each others progress in customer followup. It’s much easier to keep coordinated when you are both “singing from the same hymnal” so to speak. (In an upcoming segment I’ll share with you the art of handing off business to a loan partner or another agent, so watch for it.) Of course I recommend you check out my company’s lead capture and client management tools, but whether you use ours or get them from one of our competitors, you just need to get them. Here is the really cool part, though. If you partner with a lender, you can effectively bring your entire cost of customer acquisition down to nearly nothing, while building a great relationship where each of you depends on and is loyal to the other. I know of many agents using this strategy who’ve managed to bring their overall advertising bills down to less than 5% of their gross revenue -- I know one agent who brought it down to ZERO -- while increasing their number of closed transactions and minimizing their work load in the process. Less expense, more business, less work. Wow! Now how cool is that?! ______________ You cannot fully understand the feeling of freedom you get when you have the power to generate new clients AT WILL until you actually experience it for yourself. It’s incredible and it completely changed the trajectory of my career. I personally went from struggling to having a team of a dozen agents in about six months time… simply by having lots of opportunities. If you’re reading this and haven’t had a chance to check out my Ultimate Website with LCM technology, I urge you to take a moment to see what all the fuss is about. I think you will be very favorably impressed, and if you decide to try it today, I’ll give you a promo code that will get you an extra $350 in bonuses, but it will only work today. Promo code: “NEWSGENIUS” (all caps, no quotes) Get the Ultimate Website Now (Or check price and availability.)   As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the industry's most elusive one: creating customers for life. For decades, broker-owners have invested Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it's an election Read more » Should You Be Posting Your Listings on Social Media? » Social media is a great means of marketing your real estate listings. Unfortunately, not all real Read more » Mortgage Rates Fall to Lowest Level in Months » The normal long-term mortgage rate in the US fell for the current week for a fourth straight week in Read more » Homeowners Continue to Gain Equity » More home owners are unlocking equity, which has pushed the number of underwater properties Read more » ECONOMY Cities With the Biggest Rent Increases » Families are facing much bigger rent checks this year -- especially those living in cities in the South and West. Read more » More Homebuyers Don't Want to Work With Agents » A survey commissioned by online brokerage Redfin of 2,134 Americans finds one in five buyers made an Read more » This Isn't the Next Housing Bubble » Home prices are rising rapidly, but economists are deflating concerns that another "housing bubble" Read more » Consumer Confidence Soars--Homes and Cars Reaping the Benefits » Consumer confidence surprises many and surges in August, according to today's report from the Read more » 30% of Homes Lost Value Over Last Year » Not all American homes are rising in value. Read more » Four Real Estate Trends for 2016 » Whether you are buying, selling, or renting, there's no escaping Federal Reserve's anticipated Read more » TECHNOLOGY » Read more » LAW Drone Laws Are Changing » Drone laws are not finalized, and they're changing Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Bank to Pay $33M in Discriminatory Mortgage Settlement » A New Jersey-based bank is paying a nearly $33 million settlement for alleged racial discrimination Read more » Toronto Real Estate Board Stifling Innovation? » A lawyer for the Competition Bureau says the Toronto Real Estate Board is stifling digital Read more » Agent Files $100k Suit Against Restaurant for Racial Discrimination » A Washington man has filed a $100,000 lawsuit against Elmer's, a diner chain up in the Northwest, Read more » MARKETING Become a Better Communicator In Your Writing » There's no denying it. It doesn't matter who you are, the type of customer you're trying to reach out to, or what kind of transaction you represent. We can all improve the way we communicate. Read more » 7 Ways Your Body Language Can Get People to Like You » Let your body do the talking Read more » Four Online Strategies to Sell Your Listing » Don't limit your home selling strategies to eye-catching signs and telling friends and family about Read more » Study Reveals Agents are Missing Opportunities in Commerical and Land » A recent survey of real estate purchases by The Entrust Group's self-directed IRA (SIDRA) clients Read more » Write a High Conversion Ad for Social Media » Let's play a game Read more » Write an Ad That Sells » Imagine sitting at your kitchen table, having your cup of coffee and you break open your laptop and Read more »

INVESTING Best Investment of 2016? Global Real Estate » According to Forbes, 2016 will likely have equities flat to negative. There are many factors surrounding the said phenomenon, and some of these factors would likely include economic status of big Read more » Real Estate Tycoon in the Making » Danielle Moy loved to play Monopoly as a kid. Now, collecting as many properties as possible is more Read more » Send Your Child to College By Investing in Rental Property » College fees have gone up to over $65,000 a year says Troy Onink, a contributor for Forbes. When Read more » Invest in Real Estate to Decrease College Costs » Student loan debt approaching is 1.2 trillion dollars and the 2015 graduating class has a larger Read more » How to Start in Real Estate Investing » When brothers Kelly and Chris Edwards bought their first house in Raleigh, North Carolina, in 2002, Read more » 10 Common Mistakes Investors Make » Despite what you may watch on late night TV infomercials, don't expect to "get rich quick" in real Read more »

HOW-TO 5 Biggest Turnoffs for Homebuyers » If you are on the selling end, there is nothing more important than you need to know than what make potential buyers shut their door on you. Putting your home on the market is a challenging scenario, Read more » Fatal Realtor Kidnapping Causes Agent Community to Change Safety Procedure » A year ago next week, the search for Beverly Carter, the Arkansas Realtor who had been missing since Read more » Avoid These Scams Targetting Real Estate Agents » Cybercrime is far more prevalent these days than its ever been before, and with the vast amounts of Read more » Home Selling Tips During a Divorce » Next to the possible arrangement for their children, a couple who has decided to live separate lives Read more » Three Ways You Can Pre-Qualify Your Buyers » As a real estate agent, you know that a large number of clients mean more chances of closing a deal Read more »

5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2082.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.