Make the Phone Ring Every Day + Protect Your Agent Commission + much more...

885,391 daily readers and growing! July 8, 2016 Make the Phone Ring Every Day Dear Reader, Have you ever received a call from a potential customer who wanted information about a listing? Of course you have. Maybe it was a duty desk call, or a call from a homes magazine. Do you remember how you went through that little verbal tap-dance just to try to get the customer’s phone number, so you have a lead to work? Maybe you use the old classic line, “Let me look that up and give you a call right back.” Maybe you have another technique. Or how about this? You spend hundreds of dollars in marketing, trying to get the phone to ring, only to have those few calls come in after you are done for the day. You have a choice — either you answer that phone 24/7 or you lose business. And in today’s economy we can’t afford to lose the business so that means we work longer hours. How about knowing which ads are working and which ones aren’t? Wouldn’t it be nice to know where you are receiving a nice return on your advertising investment and where you are simply wasting your money? It’s been said that over half of all money spent on advertising is wasted. Wouldn’t it be nice to know which half? Every one of those problems can be solved with the same simple tool — IVR technology. IVR or Interactive Voice Response technology is the technical name for an essential marketing tool more commonly known as a “call capture hotline”. I say essential because it is one of only a handful of technologies that every agent needs to prosper today. Let me explain how it works. Instead of calling a telephone, your customer would call a computer that has very sophisticated interactive software. And that software, would not only allow the computer to answer the phone, but it would also play an outgoing message to your customer, it could transfer the call to your phone number, and it would send you a text or email notification of the customer’s phone number, time of call, and extension called. Instead of advertising your company phone number or your cell number, you instead advertise your toll-free “hotline” number with an extension number or code. For example, you might advertise a number like 800-555-1212 Ext. 3000. The number calls the computer and the extension number tells the computer whose lead it is and where it came from. The reason the toll-free number is important is that toll-free numbers are governed by some very interesting laws. Since a toll-free call is legally a “collect call” the receiver is entitled by law to know who is calling. That means that caller-ID block is ineffective when calling a toll-free number. It’s the law. The one paying for the call has the legal right to know who’s calling. So practically speaking, every single customer who calls your toll-free hotline, is giving you his phone number. Better yet, his phone number and the label for the extension he dialed is emailed to you while the customer is still on the phone. And because you have a written proof of his call, you can call the customer back with no fear of violating the Do-Not-Call laws for 90 days! Talk about powerful! To set it up, all of your various advertising would have the same toll free number, but each ad would have a unique extension allowing you to track exactly which ads received the most calls. For example, you might have one extension for yard signs, another for your website, another for The Real Estate Book, and yet another for Homes & Land Magazine. When you received your notification email or text, you could tell immediately where that lead was coming from. But here is where it really gets cool. Not only do you get every single caller sent to your inbox with a valid phone number, and not only do you know exactly which ad every single call is coming from, but the actual number of calls you receive will increase as much as tenfold. Why? Because many customers are early in their search process and don’t want to talk to an agent. If given the opportunity to call a computer to receive their information, many will choose that option over talking to an agent. In fact, if you placed two identical ads in the same magazine for a month, one with your cell phone number and the other with your hotline number will have entirely different results. The one going to your cell phone might get 10-15 calls all month while your hotline ad will receive 150-200 calls in the same month! Why? Because many customers don’t want to speak to an agent yet. A hotline gives them the peace of mind of calling a machine. And when they do, their phone number is electronically captured and forwarded to you. Now you get to reach out to them gently without scaring them off. Now you have an opportunity. In fact, lots of opportunities. How cool is that?! I personally use my hotline to capture leads wherever they might call. Yard signs. Website. Print ads. Even business cards. It really is a no-brainer. Not only do I always capture the lead, but I know exactly what ad source produced it and I get calls 24 hours a day 7 days a week without having to answer my phone when I am off duty. I never miss a lead. Never. Even if they hang up. When it comes to telephone lead generation, there is nothing better than IVR technology. “So,” you’re asking yourself, “How do I get a hotline to help me solve those problems?” “And how much will it cost me?” Most agents know that when they license my LCM they can use it with any website or even with all their websites. But, most agents don’t realize that when they get my LCM they also get 10 LCM phone gateways at no additional charge. It is included free. So if you’re using my LCM technology, I encourage you to start using the phone gateway. If you have a team of agents you might give a hotline extension to each one. Or, you might use a different extension for each of your listings, or maybe a different one for each advertising source. However you decide to use it, not only will you get a lot more calls, but you will also capture the lead, have it sent to you by text and email in real time, along with the source of the call. And the setup and learning curve is 5 minutes, tops. Our coaching staff will hold your hand while we get you up to speed. If you haven’t yet tried my Ultimate Website (with LCM technology), I’d encourage you to check it out. Agents who use it are generating an average of 2-3 new inbound leads every day without spending additional money on advertising. I want to give you another great reason to try my Ultimate Website -- use the promo code below to get two over $350 worth of bonuses. And these aren't lame bonuses that are factored into the price of the product like you see on late night TV. This is real stuff that I normally charge a lot of money for that I'm giving for free today. Enjoy it. Promo Code: “NEWSGENIUS” (All caps, no quotations) #1 First, with this promo code you'll get a free Craigslist ad. My coaching staff will actually write your first Craigslist ad for you FREE ($150 value). Not a standard classified listing -- a super-charged ad, just like Craig is running, my exact formula that will swarm your website with customers. You supply the new property listing (it can be borrowed) and we'll write a unique, proven, and highly effective Craiglist ad that you can run over and over again for free. #2 You will also get my entire eBook library (a $200 value) free of charge. That's all 10 of my books I've written on how to make a killing in real estate FREE. This include my book Becoming a Mega-Producer where I tell the whole ugly story about how I practically failed out of real estate before becoming the top listing agent in my market. This book includes a blueprint for you to follow to completely automate your advertising. Plus you'll get my nine other training books. And by the way, these are no longer for sale anywhere. The ONLY way to get them currently is through this deal. Or look up price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

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