Real Estate News and Information in Silicon Valley: New study reveals the WORST real estate leads

Wednesday, August 2, 2017

New study reveals the WORST real estate leads

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Dear Reader,

There is some shocking new demographic research that confirms what many agents have suspected all along. Despite what Zillow and realtor.com tell us, "Internet leads" are no better than any other type of lead (referrals, sign calls, etc.).

Of course they are no worse than other leads either. But they are certainly not the end all and be all that industry leaders have made them out to be.

However this research also proves something else I have been teaching for several years now. There is one source on the internet that yields demonstrably better quality leads than virtually anywhere else.

And those agents who learn how to tap into that source will not only make more money than their peers, but will experience an easier more relaxed real estate practice, just like I do. I'll show you.

In order for me to show you, we must discuss a topic that is taboo among most agents: Craigslist.

Many readers deleted this email immediately after reading the sentence above. That's okay... their loss.

Today I'm going to completely rewire the way you think about this topic forever. If you let me.

Those readers who are resistant to change will continue in their old stale beliefs. And they will continue making the same income from real estate that they have always made.

Truth be told, as real estate continues to change underneath their feet, they will probably begin to make a little less each year. Not enough to notice at first, but over time it will add up. Then you'll be faced with another decision: go back and relearn this lesson or simply quit.

Those readers who are ready to be rewired will never be the same. Generating new customer opportunities begin to feel easy for the first time ever.

Ok, ready?

What's your opinion of Craigslist?

If you're like most agents, you have a pretty low opinion of Craigslist. It's okay to be honest. It feels "icky" to you.

You would never advertise on Craigslist. You tried it one time and you got a bunch of creepy, spammy type responses to your ads, and nothing in the way of quality leads.

Or maybe you never tried it because your broker told you it was a waste of time.

Or maybe you just think "Maybe it works in your market, Matt, but not mine."

Either way, just stay with me. I'm going to change your mind.

The demographic reports on Craigslist tell us that CL users skew younger, make more money, are more likely to have a college degree, and have higher credit than the average internet user.
In other words, they are the dream real estate customer.

Here's what we know about Craiglist leads, statistically:

By extension I would assume that Craigslist users are also more likely to be buying on a strict time frame and to be reimbursed for moving expenses by their company.

Overall, this creates a lower stress transaction.

Now that you know the demographics, which customer would you prefer? Craigslist or "other"?

Craigslist users appear to be the cats meow. Yet most agents believe the leads they get from Craigslist are bad quality. How do we explain the huge disconnect?

There is one very simple reason why. This is a key concept so pay attention.

YOU'RE RUNNING A LAME AD LIKE EVERYONE ELSE

You (or whoever told you about Craigslist) didn't hack into the "dream" customers lurking on Craigslist because you posted a plain-old boring ad just like your competitors. You played by the rules.

And because of that, all of the best customers stayed away in droves. Only the bottom feeders bothered responding to your ads.

I follow a very specific ad formula that is completely unlike my competition's. And because of that, I am able to attract 2-3 of these dream customers every single day. They roll in like clockwork, even when I'm sleeping.

In fact, I generate so many (60-90 per month) that I just plain choose to not work with many of them. That's a luxury you can afford when you have an unending supply of leads coming in on autopilot.

All you have to do is two things.

1.	Rewire your thinking and accept that the reason you are not attracting the best customers is because you are playing by the rules just like everyone else.

2.	You have to have lead capture technology. I don't care if you use my Ultimate Website system or get it somewhere else. But it's absolutely critical that you have good lead capture technology. If you don't, you're dead in the water.

Here's a chat I received yesterday from an agent who started using my Ultimate Website system last month:

You probably already guessed. Suzy is running nothing but free ads on Craigslist. And she now knows how to generate dream customers on-demand whenever she wants.

If you want to start doing more transactions. You want to start earning a rich life from real estate. You just have to be willing to break the rules.

Get my Ultimate Website system, and I'll share with you everything I've done to generate awesome quality leads from free Craigslist ads. I'll help you every step of the way.

Trust me, my Ultimate Website system is different from anything you've ever seen. If you are interested in trying something different and creating a lead generation machine that will keep you busier with customers than you've ever been, click the link below and check for availability in your area.