Underpricing is the biggest fraud in real estate.
Like it or not, we REALTORS have an incentive to underprice.
"Nonsense! We work on commission! Our incentive is to get top dollar!"
The most popular CMA method in North America automatically leads to underpricing.
Last year in the US, despite the white hot market, the average home for sale was actually underpriced by 4.5%.
That cost the client $17,000.
It only cost the agent, after splits, about $350. Big deal.
Plus, when we underprice... we sell faster, get paid faster, and look like a hero.
Sellers will tell their friends:
"My REALTOR sold my house in 24 hours. He's a genius!"
What they don't know? Their agent put their home on red tag clearance. Of course it sold.
(Just because there's a bidding war does NOT mean you got top dollar.)
Pricing a home is hard.
It's even harder in a fast moving market like 2022.
So that's what I'm going to help you with today.
At 12pm eastern, I'm going live with a brand new webinar.
Webinar: The Bulletproof CMA
Tues, May 3 @ 12:00PM Eastern
I'll show you how to accurately price ANY home in ANY market.
And I'll give you an app, so you can do it in less than 15 minutes (100% free).
Why it matters:
- You'll eliminate underpricing
- You'll actually understand the CMA
- And you'll take more listings
My brother and I use the Bulletproof CMA to take 100+ listings per year.
In this webinar, I'll show you our lead source, how to book the appt, and how to use the Bulletproof CMA to get the listing.
Space is limited to 250 seats, so you have to register.
>>> ONE-CLICK REGISTER HERE <<<
30 minutes into this training, I give you all 4 downloads you need to add 2 or more listings this month...
⬇️ Bulletproof CMA Calculator
⬇️ Appreciation Calculator
⬇️ Free source for no-nurture listing leads
⬇️ Easy script for booking listing appointments
See you there!
-Chris Jones
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