Saturday, March 16, 2019

Excuses

Hey all,

Last email I asked what was holding you back from getting Pipeline Pro Tools for your business.

The answers I got? Surprisingly truthful and insightful. I enjoyed chatting with many of you over the weekend.

So today I want to quickly run down the most common reasons/excuses for the benefit of those readers who didn't reach out to me.

Reason #1: I've been burned before.

This one I don't doubt. REALTORS as a whole are one of the most targeted groups by marketers on earth. Know why? We are easy targets. Allow me to explain.

The average commission check across the US last month was $6,603.

When you close a deal, clever marketers come out of the woodwork promising to bring you more commissions just like that one if we just pay $1K or $2K for the latest program. And they know you have the money to pay for it, because well, you just cashed a $6K check.

Frankly I hate that. So here's what I'm doing to change the industry:

- I charge a fair price, and it isn't much.
- No contracts. If for some weird reason you hate it...cancel it!
- 60-day guarantee. Don't love it? We'll insist on giving your money back. All the risk is on us, as it should be.
- I never sell leads or lead programs. I sell software you can use to capture leads. You're in charge.

Reason #2: I don't have the money.

Look, we've all been there at some point.

Real estate is the greatest business on earth, but it's also a tough business.

It only costs $99 to get started, and there's no contract so you're not stuck with us. Do the work, and you can generate a pipeline of 4-5 transactions in the first 30 days. They won't all close immediately. But the first deal will pay for Pipeline Pro Tools for the next 5 years.

Plus you're covered by a money back guarantee. All the risk is on us, as it should be.

Reason #3: I'm not tech savvy.

You really gonna use that as an excuse? It's 2018. Either learn how to use technology to grow your business or start looking at retirement options.

It doesn't have to be difficult. Do you have an average IQ? Do you have a willingness and desire to learn?

Great, we have a desire to teach. We'll hold your hand and guide you through setup step-by-step. You can call us 72 times a day, and we'll still be happy to hear from you on the 73rd time.

How much longer are you going to use technology as an excuse to not grow your business?

Reason #4: I don't have time.

This one is easy. Make time.

Right now customer acquisition is the number one time suck in your business.

You're doing open houses, floor duty, send out cards, cold calling, or door knocking -- or all of the above!

And when you're not doing customer acquisition, you're worrying about it. It's currently stealing all of your time.

I've been there.

Now you're right... Putting a lead capture system in place will take 1-2 hours or so of your time to set up this afternoon.

But if you're willing to invest the time upfront, you'll begin to get your time back.

I haven't held an open house or done floor duty in over a decade. Why? Because I spend 15 minutes a day on my free lead campaigns and capture 100+ leads every month.

Ready to try Pipeline Pro Tools? I hope so, because there are three huge bonuses that expire tonight at midnight.

Here's what you get with Pipeline Pro Tools:

- Lead capture website
- Text auto-responder
- Call capture phone number
- Robocaller

And a lot more (we just added an auto-dialer, ringless voicemail, mass text messaging, and a few other treats).

It also includes access to our proprietary lead gen strategies to get free organic leads from Facebook, Craigslist, Google, and Zillow. Plus advanced paid strategies with Google PPC and Homegain (if your lead goal is > 5000).

Check it out. You're gonna love it.

Enjoy guys!

Get Pipeline Pro Tools.

Not ready yet? Get a demo.

Finally, not ready to buy or get a demo? You might as well check availability in your market (unfortunately we're sold out in 50+ markets across the US and Canada). Check availability.

All the best,

-Chris Jones

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