What if you could double your business over the next 12 months? Recently I checked in on Adrian, one of our agents. Here are his stats:
2017: 9 transactions
2019: 41 transactions (on pace)
Adrian doubled his business 2 years in a row. How is that possible? Well, I'll admit Adrian had his work cut out for him.
When we met, Adrian was seriously considering quitting real estate and starting a different career. He had been doing real estate for 12+ years. Like a lot of us, every year he had 1-2 great months...and a whole lot of bad months.
After 12 years, understandably, he was tired and slowly losing hope that real estate could provide his family with a great living.
What changed 18 months ago? He made an important discovery. Well, 2 discoveries:
Discovery #1: The "100 lead" principle.
This is the principle that 100 new customers will solve virtually ANY problem in ANY business. I want you to close your eyes and think about this.
Imagine a wedding cake shop struggling to pay rent. 100 new calls for wedding cakes would mean 10-20 sales and $4-12K in new revenue. Problem solved.
Imagine a dry cleaning company struggling to find good help. 100 new calls would mean roughly $650 in additional recurring revenue every month. Now they can bump starting pay by $2/hr and attract quality talent. Problem solved.
Now imagine what would happen if they got 100 new leads per month.
The point is almost any problem in any business can be solved by 100 new leads. Adrian learned this in one of his first calls with us.
Discovery #2: Getting 100 new leads isn't luck.
Most agents feel like getting leads is largely a matter of chance.
We often feel like we are waiting for the real estate gods to shine upon us.
In reality, you'll generate 100 new leads when you decide to generate 100 new leads.
Adrian decide to do it, he signed up for our lead gen software Pipeline Pro Tools... then he took our 2 most popular marketing playbooks and implemented them step-by-step (didn't change a thing).
The result was 100+ new leads per month, a full pipeline, and 3-4 commission check per month.
Boom! That's how it's done.
Now the question is, what if you doubled your real estate business? What if you doubled it twice? What would that mean for you and your family?
Think about the numbers. If you made $40,000 this year... how would it feel to make $80,000?
If you made $100,000, what if you made $200,000?
Next decide to do something about it.
Selfishly I'd love for you to take a serious look at my lead gen software Pipeline Pro Tools. It's awesome. It's what Adrian used to change his business, and it's what my own real estate team uses too.
And if you're interested, click here to get a demo.
If you book a demo (and show up), we'll give you 1 of our top 3 marketing playbooks, yours to keep forever. And we'll walk you through 1-2 instances of how you would implement it. Super valuable.
Whatever you do after reading this email, though, don't do nothing.
So what's your next step? Email me back. I love hearing from you.
-Chris Jones
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