Cool share today...
If you are serious about getting more listings this year, then keep reading.
This is a true story shared by my friend Andrey. It's about how an agent, we'll call him "Frank", lost a big geo-farm...
You'll understand why this story is important in a few minutes...
Frank is up in the Maryland area.
He farmed a geo-farm for 10 years.
Spent over $100K over those 10 years.
He was the dominant agent in that farm.
He had over 50% market share.
This is what experts would call a very strong farm.
And it paid off. Frank made multiple six figures per year.
My friend Andrey is an associate of his.
Andrey kept chirping in Frank's ear about updating his marketing methods to Andrey's "MicroFarming" method.
Using things like video, custom audiences, retargeting.
Instead of old-school farming tactics, like postcards.
Frank poo-poo'd Andrey's ideas and said he was solid in the farm.
Well...
Along came a rookie agent.
We'll call her Shelby.
Young upstart. Hungry. Ready to work.
Willing to try new things.
Shelby started deploying Andrey's MicroFarming method.
(In particular she focused on shooting short videos and promoting them on Facebook to the people living in the geo-farm, with a tool called "Custom Audiences".)
Results?
Within 6 months she cracked double digit market share in what previously was Frank's commission gold-mine.
Within 12 months she was over 50% market share. Shelby was now the dominant agent in that farm.
As for Frank?
He no longer had even a single listing there.
After being the dominant agent for 10 years and spending over $100,000 on farming there... all gone in 12 months.
This is the power of MicroFarming.
And tomorrow, he's going to give us a full blueprint to follow for getting steady new listings.
Exactly what Shelby did, step-by-step.
It's his 2022 Listing Blueprint that he normally only teaches to private clients.
(It's free to you, if you attend the training).
With this blueprint you'll have a framework and real strategy for:
- Adding 36 listings (or more) in 12-18 months
- Becoming the dominant agent in any farm you choose
- Generating $250K to $350K in GCI in the next 12 months (counting listings only)
You've got a choice...
You can be like Frank, which makes you vulnerable to the competition.
Or you can be like Shelby and dominate listings in any geo-farm you choose.
(Even if there is already a dominant agent there).
Here's the link for Thursday's webinar to save your seat:
Listing Blueprint: Add $350K GCI in 12 Months (Listings Only)
See you Thursday at 1:00pm eastern.
All the best,
-Chris Jones
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