Pre-S: I'm doing a new webinar today by popular request, where I share my entire word-for-word listing presentation. Want to be sure you're on it? Click here to early register.
My first 6 months in real estate was a disaster.
I had high hopes, but reality was this... I had:
- 0 commissions
- 0 deals working
- 0 leads in pipeline
I was doing all the normal stuff my broker told me to do.
Duty desk - They asked for 1 day per week. I fought for all 5 shifts.
Cold calling - Broker suggested 4 hours per week, I did 4 hours per day.
Bought leads - First from Realtor.com, then Zillow.
None of it worked. I was fighting uphill, sharing leads with 5+ other agents.
Even when I got a hot Zillow lead, I was the 5th agent to call (probably because I was on duty desk).
Something had to change.
I canned all my broker-advised marketing ideas. And I boldly set a goal to take 50 listings over the following 12 months.
Stupid? Maybe. I had no prospects and NO reason to believe I could take 5 listings, let alone 50.
But I didn't care. I shared my goal with anyone who would listen.
I still remember 2 senior REALTORS in my office who laughed at me.
But here's what I happened next:
I went back to my marketing background, and I developed my first first "real estate marketing playbook". (Playbook = a step-by-step process I could use to get clients on demand.)
I knew the formula to get clients from past businesses I ran.
1. Get lead -> 2. Build trust -> 3. Close sale
This is the formula for every business. From chewing gum to RV sales. Why should real estate be any different?
So I got to work...
- I found a new lead source. I got my own leads, an unlimited supply, and didn't have to spend a dime for them. (👈 This is still my #1 lead source today, even though I have others now.)
- I built trust with my Bulletproof CMA. I was an instant authority, and clients saw that I was different from the typical smarmy agent.
- I closed the sale with unique listing presentation. REALTORS hate it, but I close 98% of listing presentations I give.
I didn't hit my goal of 50 listings that year. Instead, I smashed it with 114 listings.
Later today I'm sharing the entire process in a free webinar called The Ultimate Listing Engine.
Join me live (not an old recording).
Tues, Feb 8 @ 12:00PM Eastern
The session is only 45 minutes, but I'm giving you everything:
- My #1 listing lead source (100% free)
- My Bulletproof CMA app
- My complete listing presentation
Space is limited to 250 agents, and we already have 112 early registered. Click below to save your seat and get a reminder.
>>> ONE-CLICK REGISTER HERE <<<
Maybe your goal isn't 114 listings. Maybe you just want help taking your next 20 listings.
This process will work for you.
Most new listing ideas I see, you have to be a genius to implement.
For example: Use this software to download this secret lead source, upload it to this platform, run ads, upload the leads to this chatbot, integrate your twilio account, and on and on...
No thanks. My process is simple, and I've been successfully using it for 10+ years.
Join the webinar today, and I'll give you the whole system.
All the best,
-Chris Jones
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