Wednesday, April 27, 2022

Short story about how an agent lost a big geo-farm

Cool share today...

If you are serious about getting more listings this year, then you need to read this story.

This is a true story about how an agent, we'll call him Frank, lost a big geo-farm...

You'll understand why this story is important in a few minutes...

So here's the story:

Frank is up in the Maryland area.

He farmed a geo-farm for 10 years.

Spent over $100,000.00 over those 10 years farming that area.

He was the dominant agent in that farm.

He had over 50% market share there.

Very, very strong farm.

Made multiple six figures per year.

My friend Andrey is an associate of his.

Andrey kept chirping in Frank's ear about using marketing methods for farming the way he teaches them in his MicroFarming Method.

Using things like video, custom audiences, retargeting.

Not relying on just old-school farming tactics, like postcards.

Frank poo-poo'd these ideas.

Told Andrey that he was solid in the farm.

Well...

Along came a rookie agent.

We'll call her Shelby.

Young upstart. Hungry. Ready to work.

Willing to try different things.

Shelby started deploying a few of the methods Andrey teaches.

(In particular she focused on shooting short videos and promoting them on Facebook to the people living in the geo-farm, with a tool called "Custom Audiences")

Results?

Within 6 months she cracked double digit market share in what was Frank's little commission gold-mine.

Within 12 months she was now the dominant agent in that farm.

As for Frank?

Within those same 12 months he no longer had even a single listing there.

After being the dominant agent for 10 years and spending over $100,000 on farming there... all gone in 12 months.

This is the power of using the little-known, but incredibly powerful methods Andrey shares.

And this Thursday he's going to show us exactly what Shelby did and he will also give us a full blueprint to follow for getting steady new listings.

It's his 2022 Listing Blueprint that he normally only teaches to private clients.

(It's free, yours if you attend the training).

With this blueprint you'll have a framework and real strategy for:

  • Adding 36 listings (or more) in 12-18 months
  • Becoming the dominant agent in any farm you choose
  • Generating $250K to $350K in GCI in the next 12 months (counting listings only)

So, you've got a choice...

You can be like Frank, which makes you vulnerable to the competition.

Or you can be like Shelby, and dominate listings in any geo-farm you choose.

(Even if there is already a dominant agent there).

Here's the link for Thursday's webinar to save your seat:

​Listing Blueprint: Add $350K GCI in 12 Months (Listings Only)​

See you Thursday at 3pm eastern.

All the best,

-Chris Jones


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