Thursday, January 9, 2020

Lesson #2 - The Yard Dog

Another day, another lesson in our new lead gen series...

Race to 100 Leads

The premise of this series is that ANY problem in your real estate business can be solved by 100+ new leads.

So that's what we're going to help you with.There will be 5 lesson total.

Today is lesson 2. The Yard Dog. I'm going to show another cool strategy for generating leads with a $10 yard sign and no listings.

If executed correctly, this strategy will get you 50-60 leads this month by itself. If you stack it with the other lessons, your potential is limitless.

Okay, let's jump in.

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We call this the Yard Dog strategy because it uses an ugly $10 yard sign to generate hot buyer leads

Quick Summary:
- Execute Fizbonanza strategy from lesson 1
- Ask owner to plant a yard sign
- Get a Buildasign for $10
- Boost odds of taking the listing

Tools Needed:
- Buildasign.com
- Pipeline Pro Tools (optional)

Time:
Approx. 10mins per listing

Expected Impact:
10-50 leads per month

Now watch me walk through each detail of the Yard Dog strategy so that you can replicate it...

-> Watch "Yard Dog" process step-by-step (.mp4)

This strategy will take a a little time to work, but not much. Figure 2 days for your sign to arrive, then 1 week to start collecting leads. Rinse and repeat with multiple FSBOs.

You'll get a steady drip of 1-2 leads per week from each sign planted. More if the area is highly trafficked... and less if it's out of the way.

I expect a total of 40 quality leads per month from the Yard Dog strategy.

Now it's your turn. Go to work.

Btw I used my company's lead gen software Pipeline Pro Tools to implement today's strategy. You don't absolutely NEED it to follow along. Each strategy will work on its own. But Pro Tools will today's lesson 100x easier and more effective if you have it.


If you've considered getting it in the past, now's a great time to revisit the idea.

Don't be hasty. Some agents buy Pro Tools after looking at it for 5 seconds.

Instead let's make a little deal.

- I'm sending you our awesome Yard Dog strategy today
- You get a 15min demo of Pipeline Pro Tools

If you book a demo and show up for it we'll GIVE you 1 of our top 3 internal marketing playbooks. These playbooks are the exact methods our own real estate team uses to generate 250+ leads every month.

-> Book a demo
(4 demos left as of writing of this email)

Sound fair?

If you have any questions about the coming lessons feel free to reply to the emails. We love getting feedback.

If you want to book a demo and get 1 of our marketing playbooks, here's the direct link -> http://www.calendly.com/guerilla-realty/demo

More tomorrow,

-Chris Jones

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