Rethinking Your Promo Photo + 75 Tips to Improve Your Site's SEO + much more...

885,391 daily readers and growing! June 10, 2016 Rethinking Your Promo Photo Dear Reader, Several times in the last week I had almost identical conversations with different agents, so I thought it might be a good idea to share it with my readers. During the course of showing agents around my website we would eventually come to my photo. The reaction is almost predictable. There is a weird kind of stunned, nearly audible silence where you can almost hear the wheels turning in their minds as they try to decide what to say. On the one hand, they almost universally like the photo, but on the other hand it contradicts everything they’ve ever seen and heard about promotional photos. I deliberately wait a moment before continuing just to allow that tension to build a little. Then I answer the obvious question: “What the heck kind of promo photo is that?!” The answer is easy -- the best kind. My customers love it. It makes me look like a normal, active, fun-loving guy as opposed to a stuffed shirt wanna-be professional. Think about this: Are you attracted to success or someone trying to look and act successful? We’ve all been taught to “fake it ‘til we make it” and dress the same way, and present ourselves the same way, with the same looking business cards, brochures, websites, etc. Then we wonder why people don’t see us as outstanding. From my own local market and over a decade in real estate, only two agent photos stand out in my mind. One was an over-sized black and white, 80s “big hair”, in a tuxedo shot that looked like it was from a Van Halen album cover. It was so off-the-wall it stood out in the homes magazines like a sore thumb, but in a very good way. It screamed, “I’m confident in my ability and I don’t have to act like everyone else.” The photo belonged to a great agent named Eddie Terry (whose birthday is actually today.) The other agent photo that still stands out was one of Dee Nott who was an agent with my company at the time and now owns her own company. Her homes magazine ad had a photo from the beach. She was wearing sunglasses, shorts, a tank top, and a ball cap. She looked like the girl next door. You couldn’t help but want to work with her because she was so relaxed and real. The funny thing is that I’ve actually overheard people talking about each of those two photos, both in a good way. Except for people occasionally making fun of the “glamour shots” of some agents, I don’t know that I’ve ever heard anyone talking about another Realtor® photo. What a missed opportunity. So, I challenge you to rethink your promo photos. What do they really say about you? Do they say that you are a fun person who people would love to meet and work with or do they say you are just another Realtor® in a big sea of Realtors®? Do they say, “I am confident and I don’t need to act as if… because I already am?” But don’t just take my word for it. Why don’t you conduct your own experiment? What if you tried changing your photo to something that is truly outstanding? After all, that’s what you want the message to be. What’s the worst that could happen? How much business is your current photo bringing you? I’ll bet you will be amazed at just how many positive comments you receive. If you have never tried my Ultimate Website, I want you to check it out and give it some serious thought today. Just think, if you started this afternoon and followed my easy advertising formula to post a free ad online tonight, you could literally wake up to new customers in your inbox tomorrow! It sounds crazy, but it's exactly what you're capable of. Get the Ultimate Website » Or check price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your listings to big sites like Zillow and Trulia, if you�re going to get noticed locally it�s important to Read more » New Home Sales Surge to New After-Recession High » Sales of new single-family homes climbed 16.6 percent in April, reaching the highest sales pace Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » ECONOMY Want to Help the Middle Class? Build More Houses » America�s future is happening first here, in Seattle. Just this year, Seattle technology jobs increased 21 percent. Housing prices rose 12 percent. And all the people who built this city out of Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it�s an election Read more » Brooklyn Tool Shed Listed for $500k » The ad on Zillow says the property is a 'great opportunity... asking only $499,000'. Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » TECHNOLOGY 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your listings to big sites like Zillow and Trulia, if you�re going to get noticed locally it�s important to Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers� existence, but here�s some news to Read more » Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, Read more » Virtual Reality Could Revolutionize Real Estate Soon » The realization of Virtual Reality (VR) is set to have a big impact on real estate, offering buyers Read more »

New Objective School Rankings for Your Real Estate Search » For young families moving to a new city one of the biggest challenges isn�t just finding a suitable Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » LAW Cancer Patient Sues Real Estate Couple for $500k » A Surrey cancer patient who claims a couple of local real estate agents cheated her out of $500,000 has launched a lawsuit in B.C. Supreme Court seeking to get her money back as well as compensation Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims Read more » Teen Charged With Stabbing Real Estate Agent » A teenager has been charged with the stabbing death of a man in New Hanover County last week. Read more » MARKETING » Read more »

INVESTING » Read more » HOW-TO 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more » Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home � particularly Read more » Secrets to Multiplying Your Referrals » What systems do you have in place to double your business through referrals with each transaction? Read more » 4 New Year's Resolutions Every Agent Should Make » As the year comes to an end, many people are making new year�s resolutions. For real estate agents, Read more »

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How to Lose a Customer + How Agent's Can Improve Their Site's Ranking + much more...

885,391 daily readers and growing! June 9, 2016 How to Lose a Customer Dear Reader, I’ve been told I am good on the phone. Prospecting has always been very important to me and I’ve worked hard at developing my phone skills so I would be better at prospecting. I’ve read well over a hundred books on sales and prospecting over the years, and now I’ve even written articles and books on the subject myself. Having trained thousands of agents on the topic of prospecting and having worked through countless problems many were having, I have come to believe that successful prospecting is really very easy. But it hasn’t always been that way for me. It was once very difficult. Believe me, I’ve tried a lot of the tips and tricks and even seen some degree of success. I’ve kept a mirror in front of me while I was making my calls so I would remember to smile! (Smiling and dialing, they used to say.) I taped my outline to my computer monitor. I worked on perfecting my call scripts. Then one day the light came on. I discovered one simple thing that made more difference than all the other techniques combined. And when it finally hit me, it literally turned my practice around. It really comes down to two little words: Lead Scarcity. I’m getting ahead of myself, though. You may remember the romantic comedy, How to Lose a Guy in Ten Days starring Matthew McConaughey and Kate Hudson. In it the girl first wins the heart of the boy and then proceeds to be clingy, possessive, and smothering to try to drive him away. It was hilarious and sad at the same time. I’ve seen agents make the very same mistakes again and again. Not on purpose, mind you, but in a frantic attempt to try and make every lead into a closing. Why? Lead Scarcity. Most agents today operate with a lead scarcity mindset. In their minds, there is not enough business to go around and they are deathly afraid of losing any lead. The result is they ultimately smother and repel potential clients by being clingy and possessive. The fact is there is plenty of business available right now. More than you can possibly handle. Earlier this year I wrote an article called How Many Homebuyers Are In Your Market in which I made a compelling and statistically-based case that proved there is more business in your market right now than you could ever do. Unfortunately, however, that is not a reality for most agents. Most agents only ever see a tiny fraction of the business that is available to them. What a shame. The fact is, when I figured out how to generate a never-ending supply of new business from my website it was a game changer. Before the light came on, I was “fishing” in places where fish weren’t biting and as a result I caught very few fish. Then I had to try to turn every single one of those fish into a meal, so I came across as clingy and possessive and I ultimately chased many potential deals away by coming on too strongly. I had a lead scarcity mentality. When I began fishing where the fish were actually biting, I began to catch more fish than I could handle. I began throwing back the ones I didn’t want, or referring them to other starving agents. But the most important thing that happened was that it changed my outlook which in turn changed my behaviour on a subconscious and visceral level. When I called my prospects, I was relaxed and actually had an attitude of “I really don’t care if I work with this customer or not.” And that attitude subtly came across in my interactions with my customers and I became irresistible. The posture changed, and that changed everything. I really didn’t have to have their business and without ever saying that, it somehow came across. Now my clients couldn’t wait to work with me. They were calling me. I wasn’t playing hard to get -- I really was hard to get because I had so much business. There was a confidence about me that was truly compelling and my customers picked up on it. I didn’t have to have any particular deal so I was able to pick and choose my listings and my clients. And that truly was a game changer for me and it could be for you as well. If you’re reading this and wondering if instead of chasing your clients that somehow clients would begin to be attracted to you, the answer is YES! All you need is to have more leads than you can handle and some very basic people skills. Now I can’t help you with the people skills, but I can definitely help you with having more leads than you can handle. First you need to fish where the fish are actually biting -- online. Over 94% of all homebuyers and sellers are beginning online. And then you need to be generating enough business where you don’t have to try to turn every lead into a deal. I can help you there. If you have never tried my Ultimate Website, I want you to check it out and give it some serious thought today. Just think, if you started this afternoon and followed my easy advertising formula to post a free ad online tonight, you could literally wake up to new customers in your inbox tomorrow! It sounds crazy, but it's exactly what you're capable of. Get the Ultimate Website » Or check price and availability in your area. As always, thanks for reading. Matt Jones Broker/President/CEO FavoriteAgent.com Matt Jones is the founder and CEO of FavoriteAgent.com, nationally syndicated columnist, broker, and best selling author. He has been profiled by major media outlets as an innovator and a pioneer in the industry, and CNN's Pulse on America claimed he and his company were "changing the way real estate is done in America."

I did not sign up for this #TRENDING How Agent's Can Improve Their Site's Ranking » Real estate is changing in many ways and the manner in which potential homebuyers and sellers are researching and addressing their real estate needs is being shaped by the web. Real estate agents need Read more » 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your Read more » New Home Sales Surge to New After-Recession High » Sales of new single-family homes climbed 16.6 percent in April, reaching the highest sales pace Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » Protect Your Agent Commission » In this monthly column, a member of Miami�s Master Brokers Forum will examine and positively resolve Read more » Move, Zillow Settle on Eve of Trial » Zillow agreed Monday to pay $130 million to settle allegations that two of its executives stole Read more » ECONOMY Brooklyn Tool Shed Listed for $500k » The ad on Zillow says the property is a 'great opportunity... asking only $499,000'. Read more » Owners Overvaluing Their Homes » Home owners are still slightly overvaluing their homes compared to appraisers' estimates, according Read more » Homebuying Could Become Unaffordable Within Two Years » With the right economic conditions, in two years, home affordability could get close to the same Read more » Which Candidate Is Most Likely to Help the Housing Market? » We surveyed home sellers in late January to get their take on the market. Because it�s an election Read more » Want to Help the Middle Class? Build More Houses » America�s future is happening first here, in Seattle. Just this year, Seattle technology jobs Read more » US Commercial Sales at Record High » SAN FRANCISCO, CA - FEBRUARY 03: A large Super Bowl 50 banner is displayed on a skyscraper on Read more » TECHNOLOGY Don't Use Email To Manage Transactions » As hackers continue to use fraudulent online messages to steal money from unsuspecting home buyers, the best way to protect yourself and your clients is to avoid using e-mail to transmit or store Read more » Microsoft Kills Internet Explorer 8, 9 and 10 » Internet Explorer has long been the bane of many Web developers� existence, but here�s some news to Read more » Virtual Reality Could Revolutionize Real Estate Soon » The realization of Virtual Reality (VR) is set to have a big impact on real estate, offering buyers Read more » New Objective School Rankings for Your Real Estate Search » For young families moving to a new city one of the biggest challenges isn�t just finding a suitable Read more » 75 Tips to Improve Your Site's SEO » An online presence is crucial for most real estate professionals. While you can always post your Read more » Will Agent Searching Become a Thing? » I�ve never really seen anything that leads me to believe a big percentage of people search for Read more » LAW Despite $1.2B Settlement, DOJ Still Pursuing Wells Fargo » Despite recently agreeing to a $1.2 billion settlement with the federal government to resolve claims related to its Federal Housing Administration lending program from 2001-2010, Wells Fargo is still Read more » Judge Admits New Evidence in Realtor Murder Case » A Pulaski County Circuit Court judge ruled Wednesday that prosecutors could submit evidence obtained Read more »

Cancer Patient Sues Real Estate Couple for $500k » A Surrey cancer patient who claims a couple of local real estate agents cheated her out of $500,000 Read more » Goldman Sachs Reaches $5B Settlement Amid Toxic Bonds Controversy » Goldman Sachs said Thursday that it reached a $5 billion settlement over claims related to toxic Read more » Agent Charged With Terroristic Threats Misses Court » A Hot Springs realtor facing a terroristic threatening charge had a court date Thursday. Read more » Teen Charged With Stabbing Real Estate Agent » A teenager has been charged with the stabbing death of a man in New Hanover County last week. Read more » MARKETING » Read more » INVESTING » Read more » HOW-TO Make Sense of Online Advertising Metrics » The sheer amount of online marketing campaign data and website analytics is staggering. These metrics can be powerful tools for helping you understand where your online leads come from. And having a Read more » 5 Lies You've Been Told About Productivity » How being overly productive is counterproductive Read more »

Customers-for-life Still Eluding Many Brokerages » One of the most common goals adopted almost universally by real estate brokerages is also the Read more » Help Your Buyer Find the Right Compromises » Your home shoppers may have a long wish list, but when it comes to finding a home � particularly Read more » Secrets to Multiplying Your Referrals » What systems do you have in place to double your business through referrals with each transaction? Read more » 4 New Year's Resolutions Every Agent Should Make » As the year comes to an end, many people are making new year�s resolutions. For real estate agents, Read more »

This is the NewsGeni.us e-Brief, a collection of the best real estate news and advice in one place. To cancel your subscription, follow this link http://www.newsgeni.us/unsub.php?email=dsoldit.blogpost@blogger.com&s=2179.

©2016 NewsGeni.us, 212 Northstone Pl, Fayetteville, NC 28314. All rights reserved.