Wednesday, August 2, 2017

New study reveals the WORST real estate leads

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Dear Reader,

There is some shocking new demographic research that confirms what many agents have suspected all along. Despite what Zillow and realtor.com tell us, "Internet leads" are no better than any other type of lead (referrals, sign calls, etc.).

Of course they are no worse than other leads either. But they are certainly not the end all and be all that industry leaders have made them out to be.

However this research also proves something else I have been teaching for several years now. There is one source on the internet that yields demonstrably better quality leads than virtually anywhere else.

And those agents who learn how to tap into that source will not only make more money than their peers, but will experience an easier more relaxed real estate practice, just like I do. I'll show you.

In order for me to show you, we must discuss a topic that is taboo among most agents: Craigslist.

Many readers deleted this email immediately after reading the sentence above. That's okay... their loss.

Today I'm going to completely rewire the way you think about this topic forever. If you let me.

Those readers who are resistant to change will continue in their old stale beliefs. And they will continue making the same income from real estate that they have always made.

Truth be told, as real estate continues to change underneath their feet, they will probably begin to make a little less each year. Not enough to notice at first, but over time it will add up. Then you'll be faced with another decision: go back and relearn this lesson or simply quit.

Those readers who are ready to be rewired will never be the same. Generating new customer opportunities begin to feel easy for the first time ever.

Ok, ready?

What's your opinion of Craigslist?

If you're like most agents, you have a pretty low opinion of Craigslist. It's okay to be honest. It feels "icky" to you.

You would never advertise on Craigslist. You tried it one time and you got a bunch of creepy, spammy type responses to your ads, and nothing in the way of quality leads.

Or maybe you never tried it because your broker told you it was a waste of time.

Or maybe you just think "Maybe it works in your market, Matt, but not mine."

Either way, just stay with me. I'm going to change your mind.

The demographic reports on Craigslist tell us that CL users skew younger, make more money, are more likely to have a college degree, and have higher credit than the average internet user.
In other words, they are the dream real estate customer.

Here's what we know about Craiglist leads, statistically:

demographic

By extension I would assume that Craigslist users are also more likely to be buying on a strict time frame and to be reimbursed for moving expenses by their company.

Overall, this creates a lower stress transaction.

Now that you know the demographics, which customer would you prefer? Craigslist or "other"?

Craigslist users appear to be the cats meow. Yet most agents believe the leads they get from Craigslist are bad quality. How do we explain the huge disconnect?

There is one very simple reason why. This is a key concept so pay attention.

YOU'RE RUNNING A LAME AD LIKE EVERYONE ELSE

You (or whoever told you about Craigslist) didn't hack into the "dream" customers lurking on Craigslist because you posted a plain-old boring ad just like your competitors. You played by the rules.

And because of that, all of the best customers stayed away in droves. Only the bottom feeders bothered responding to your ads.

I follow a very specific ad formula that is completely unlike my competition's. And because of that, I am able to attract 2-3 of these dream customers every single day. They roll in like clockwork, even when I'm sleeping.

In fact, I generate so many (60-90 per month) that I just plain choose to not work with many of them. That's a luxury you can afford when you have an unending supply of leads coming in on autopilot.

All you have to do is two things.

1. Rewire your thinking and accept that the reason you are not attracting the best customers is because you are playing by the rules just like everyone else.
2. You have to have lead capture technology. I don't care if you use my Ultimate Website system or get it somewhere else. But it's absolutely critical that you have good lead capture technology. If you don't, you're dead in the water.
1. Rewire your thinking and accept that the reason you are not attracting the best customers is because you are playing by the rules just like everyone else.
2. You have to have lead capture technology. I don't care if you use my Ultimate Website system or get it somewhere else. But it's absolutely critical that you have good lead capture technology. If you don't, you're dead in the water.

Here's a chat I received yesterday from an agent who started using my Ultimate Website system last month:

Untitled-1

You probably already guessed. Suzy is running nothing but free ads on Craigslist. And she now knows how to generate dream customers on-demand whenever she wants.

If you want to start doing more transactions. You want to start earning a rich life from real estate. You just have to be willing to break the rules.

Get my Ultimate Website system, and I'll share with you everything I've done to generate awesome quality leads from free Craigslist ads. I'll help you every step of the way.

Trust me, my Ultimate Website system is different from anything you've ever seen. If you are interested in trying something different and creating a lead generation machine that will keep you busier with customers than you've ever been, click the link below and check for availability in your area.

As always, thanks for reading.

Matt Jones
Broker/President/CEO
Guerilla Realty

 
 
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Schedule a personal success call with one of my top producers

 

Hey

If you've been a REALTOR for more than about 5 minutes, then you know what it's like to be contacted by a huge corporate vendor trying to sell you their product or service.

See, real estate is a very lucrative business. Just do the math.

According to the 2010 census the average home sale price in the US is around $270,000.

That means the average agent -- even after their company split -- earns well over $5,000 per transaction.

Is there another business on earth where a beginner can earn a $5K payday?

Consequently, there are all kinds of vultures in this industry who would like to cash in on your payday.

See if this scenario sounds familiar.

It's Tuesday. You just finished a deal that is set to close at the end of the month.

You've worked your butt off for the past three weeks, and now you're giving yourself a much-deserved afternoon off.

But then...

*your phone rings*

You don't recognize the number. It's probably a vendor. But there's that sneaky little voice in the back of your head.

"What if it's a client who needs an agent? Maybe it's an all cash buyer...with a million dollar budget. I better answer."

This voice is ALWAYS wrong. But you can't help yourself. You answer the phone.

You: "Hello?"

Now let me set the stage for you. Before you even hear this mouth breather's voice on the other end of the line you already know exactly who they are and what they want.

It's a young kid who just got hired by one of the big real estate vendors. They promised him a six figure income. They put him in a cubicle and give him a list of agents to call.

Your name was next. And he's shocked you actually answered...

The Saleman: "Um hi, this is Kevin calling from Zillow." (Or Trulia or REALTOR.com etc.) "Do you have a moment to talk about your business?"

The truth is you're completely free for the rest of the afternoon, but the thought of talking to some 22-year-old college dropout who's never even BOUGHT a house about YOUR business makes you want to vomit.

So you do what any good honest person would do. You lie.

You: "Sorry I'm with a client. Maybe call back later? Thanks."

*click*

We've all done it, even me.

In fact I've had that experience so many times that when I started selling my Ultimate Website System to agents I swore that I would NEVER hire a team of commissioned sales people to make cold calls for me.

And I've kept my word. To this day you cannot find a sales person on my staff at Guerilla Realty

However, that is not to say that you can't talk to a real human if you want to know how my system works, what it costs, or whether it's available in your area.

I am always looking for innovative ways to make getting my Ultimate Website system a total no-brainer for agents who want to generate more customer opportunities.

One of the latest innovations is a simple system you can use to talk to agents who use my Ultimate Website system in their business every day.

You want PROOF that the system works. Proof that it's easy. Proof that anyone can do it? No problem. Schedule a top-producer today.

You can use this link to connect with someone who can show you EXACTLY how many leads they generated last month.

They can show you how they generated the leads. They can even show you their breakdown as far as buyer vs seller leads.

So far we have already had over 40 agents request a top-producer call. And I just launched this Monday. Amazing.

If you've been thinking about my system for awhile now but you want real proof that it works. And more than that, you just want to understand HOW it works, now you can.

Schedule a Top-Producer Call Now

All I ask is that you be respectful of the time you request (typically about 30 mins) and make sure that you call on time with insightful questions and ready to learn.

Enjoy.

As always, thanks for reading.

Matt Jones
President/CEO/Broker
Guerilla Realty

 
 
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Friday, July 28, 2017

I have a favor to ask...

 

Hey VIP,

I'm in charge of product development at GuerillaRealty.com and today I tasked our team with finding agents who love our training and have checked out our systems time and again but never decided to pull the trigger and give it try.

They gave me your name and I wanted to shoot you a quick email.

Don't worry, I'm not going to give you a hard time about not getting on board. There are all kinds of reasons that stop people from signing up.

In fact, that is why I wanted to message you.

We are constantly striving to make our tools better to serve the agent community. So I'm asking you for a favor.

I'd love to get your feedback. What are those reasons? What's missing from our system that you would like to see? Is it priced fairly? Is it too difficult to get started? Is there something else holding you back?

Let me know.

Now I know what you are thinking...I'm not gonna tell this guy about me so he can hound me with salesman. We actually don't have a sales staff so you don't have to worry about that, but I realize your time is valuable, so I will make you a deal.

If you reply to this email with some honest feedback about the system, site or signup process without holding anything back--give it to me straight, I can take it-- I'll send you Matt Jones' most popular ebook, Becoming a Mega-Producer, for free.

Thanks,

Levi Jones
Guerilla Realty

 
 
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