Tuesday, January 13, 2026

Pricing mistake

Here's a stat that should bother you.

Last year, the average home in the U.S. was underpriced by 4.5%.

That cost the seller ~$18,000.

How much did it cost the agent?

Less than $400 after splits.

That's why underpricing keeps happening.

It feels safe. Homes sell fast. Agents look like heroes.

But it's terrible for the client.

And it usually starts with a bad CMA.

I fixed this by changing how I price homes.

I'm breaking it all down in a free live webinar today.

Webinar: The Bulletproof CMA + Free Software
Tuesday, Jan 13 @ 12:00PM Eastern

Here's what's different about my approach.

I don't guess. I don't manipulate comps. I don't rely on cloud CMAs or gut feel.

I use a simple method that gives me an airtight value on any property, in any market, in under 15 minutes. And win more listings every month.

It helps me:

  • Book listing appointments
  • Lock in buyer agency
  • Shut down Zestimate arguments
  • Protect my clients from underpricing

And during the webinar, I'm giving away 250 free copies of the exact software I use -- 100% free.

Seats are capped at 200, so you have to register.

>>> ONE CLICK REGISTER HERE <<<

See you there.

-Chris Jones


Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails.

Why You're Receiving This Email

You're receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we've previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us.

If you're wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages.

Your Privacy is Important

We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we're happy to address any questions you might have.

You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We're here to provide accurate answers and ensure your satisfaction.

How to Unsubscribe or Manage Your Preferences

We understand that everyone's inbox is different. If you ever find our emails no longer relevant, there's no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below.

By clicking the unsubscribe link, you'll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly.

We don't use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don't, we respect your decision to part ways.

Accessibility and Communication

If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you're receiving this email, you can reach out directly to our support team at support@guerillarealty.com. We aim to provide a response within a reasonable time frame and address your concerns effectively.

Our communication is designed to be as inclusive as possible, but we know there's always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don't hesitate to share.

A Commitment to Non-Intrusive Emails

We aim to create a non-intrusive communication experience. This means we won't overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know.

Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input.

Contact Information

If you'd like to get in touch with us outside of managing your preferences, here's how you can reach us:

Email: support@guerillarealty.com
Phone: (910) 378-0617 (Available Monday through Friday, 9 AM - 5 PM Eastern)
Mailing Address: P.O. Box 87855, Fayetteville, North Carolina 28304

We strive to ensure all communication channels are open and readily available to you. Whether it's a question, comment, or concern, our team is ready to assist.

Legal Information

We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements.

If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we're happy to provide additional details if needed.

A Final Note

Emails are one of the many ways we stay connected, but we understand they aren't perfect for everyone. If there's another way you'd prefer to communicate or stay updated, let us know. Whether it's through social media, a direct call, or another channel, we're open to finding the most effective way to share information with you.

We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you.

This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there's anything you'd like to see improved, we're always here to listen.

LIVE AT 11AM EST: 3 simple steps, 1 closing a week...EVERY WEEK!

Hope to see you there...

Would you like to join me our LIVE workshop at 11AM EST?


My 3 Simple Steps To Close 1 Deal A Week...EVERY WEEK!


If so you can TAP HERE to register NOW.


Hope to see you there...


-Josh


PS. This is gonna be fun :-)


When join me for this ACTION PACKED FREE training detailing the SIMPLE 3 step system I've been using to CONSISTENTLY close 1 deal a week...


- WITHOUT A Big Ad Budget.

- WITHOUT Making A Bunch Of Silly TikTok Videos...

- WITHOUT Working Nights & Weekends!


(Since September 1st I've used this SIMPLE 3 step system to close 19 transactions, take 8 NEW listings and put another 6 deals in escrow...)


GO HERE to grab a spot NOW.




Monday, January 12, 2026

Your CMA

Most CMAs are guessing.

They look professional. They print nicely. They feel good.

And they lose your clients money.

That's because almost every CMA method is built on the same broken formula:

  • Hand-picked comps
  • Gut feel
  • Or one-click cloud CMAs that hide bad math

I use a better method.

It gives airtight values on any property, in any market, in under 15 minutes.

And I'm breaking the entire process down in a free live webinar, and I'm giving away 250 free copies of the exact software I use.

Webinar: The Bulletproof CMA Method + Free App
Tuesday, Jan 13 @ 12:00PM Eastern

This CMA wins listing presentations, seals buyers agency agreements, and completely neutralizes the Zestimate.

Here's what you'll get just for attending:

👇 Bulletproof CMA app (free)
👇 The exact method I use to price homes correctly
👇 How I turn this into consistent listing appointments
👇 Replay access for 48 hours

Also, we are now limiting seats to 200 guests, so you have to register.

>>> ONE CLICK REGISTER HERE <<<

See you there.

-Chris Jones


Hello, and thank you for taking the time to read this email. This message is part of an ongoing conversation between us, and I want to take a moment to ensure you have full transparency about why you received this message, how your information is handled, and what to expect from future emails.

Why You're Receiving This Email

You're receiving this email because at some point, you opted in to receive updates, news, or information on a specific topic we've previously discussed or shared. Whether it was through a subscription, a form submission, or another form of communication, your information was shared willingly, and we respect your decision to connect with us.

If you're wondering about the nature of our correspondence, rest assured that we aim to keep all emails relevant, timely, and free from unnecessary clutter. This includes respecting your inbox and refraining from sending irrelevant messages.

Your Privacy is Important

We value your trust and take your privacy very seriously. The information you provide is securely stored and never shared, sold, or used outside the purpose for which you provided it. If you ever want to review how we handle your data, feel free to contact us directly. Transparency is our priority, and we're happy to address any questions you might have.

You are always in control of the information you share. If you feel that any part of your subscription or interaction needs clarification, let us know. We're here to provide accurate answers and ensure your satisfaction.

How to Unsubscribe or Manage Your Preferences

We understand that everyone's inbox is different. If you ever find our emails no longer relevant, there's no hard feelings. You can easily manage your email preferences or unsubscribe using the link provided below.

By clicking the unsubscribe link, you'll be taken to a page where you can either adjust your communication preferences (such as receiving fewer emails or only on specific topics) or completely remove yourself from our list. The process is straightforward, and any changes will take effect promptly.

We don't use tricks or gimmicks to keep you subscribed. Our priority is to ensure that our emails add value to your day, and if they don't, we respect your decision to part ways.

Accessibility and Communication

If you have any trouble accessing the unsubscribe page, managing preferences, or understanding why you're receiving this email, you can reach out directly to our support team at support@guerillarealty.com. We aim to provide a response within a reasonable time frame and address your concerns effectively.

Our communication is designed to be as inclusive as possible, but we know there's always room for improvement. If you have any feedback on how we can make our emails more accessible or relevant, please don't hesitate to share.

A Commitment to Non-Intrusive Emails

We aim to create a non-intrusive communication experience. This means we won't overwhelm your inbox with excessive messages, and we work hard to ensure our content remains clear and concise. The purpose of this email is to stay connected with you and provide updates or information that we believe is meaningful. If we ever fail to meet these standards, we encourage you to let us know.

Feedback, whether positive or constructive, is always appreciated. Your thoughts help us understand how we can do better and improve our communication approach. While we cannot guarantee every suggestion will be implemented, we will take the time to carefully review and consider your input.

Contact Information

If you'd like to get in touch with us outside of managing your preferences, here's how you can reach us:

Email: support@guerillarealty.com
Phone: (910) 378-0617 (Available Monday through Friday, 9 AM - 5 PM Eastern)
Mailing Address: P.O. Box 87855, Fayetteville, North Carolina 28304

We strive to ensure all communication channels are open and readily available to you. Whether it's a question, comment, or concern, our team is ready to assist.

Legal Information

We comply with all applicable laws and regulations regarding email communication. This includes adhering to anti-spam laws and maintaining the highest standards for consent-based communication. Your trust matters, and we work diligently to ensure every email you receive meets these requirements.

If you need further clarification on our compliance policies or legal obligations, please feel free to ask. Transparency and accountability are central to our communication strategy, and we're happy to provide additional details if needed.

A Final Note

Emails are one of the many ways we stay connected, but we understand they aren't perfect for everyone. If there's another way you'd prefer to communicate or stay updated, let us know. Whether it's through social media, a direct call, or another channel, we're open to finding the most effective way to share information with you.

We want to emphasize that our goal is never to disrupt or clutter your inbox. Every email sent is intended to provide value, and we genuinely appreciate your time and attention. Thank you for allowing us to stay in touch with you.

This footer was designed to ensure transparency, provide essential information, and give you full control over your communication preferences. We hope it meets your expectations, but if there's anything you'd like to see improved, we're always here to listen.

You’re already behind if you don’t have this funnel

Sunday, January 11, 2026

hang out tomorrow morning?

(so we can kick off the week together the right way)

Week 2 of the Closer's Cafe will be rockin' tomorrow morning at 9:30 AM EST...


Hope you can make it!


(More info/details below)


You can register join me (for FREE) AND check out replays of last week's sessions and more at: https://leaddeck.ai/closers ðŸ‘ˆðŸ‘ˆ


See you tomorrow morning...


Thx - Josh


-----------------------------------------------------


If you could show up for 75 minutes a day to actually move deals forward...


...instead of spinning your wheels, wondering what to do next...


...do you think you'd sell more homes?


That's exactly what The Closer's Café is.


Monday-Thursday, 9:30-10:45 AM EST.


Daily Zoom. Free forever.


Here's how it works:


3-5 minutes: huddle up, game plan

The rest: we actively prospect using LeadDeck and my 3-step system

No lecture, no theory — just focused action and accountability


The goal? 


Your first deal in escrow within the first week.


(Or at minimum, multiple solid opportunities in your pipeline.)


The vibe?


Like a workout class for your business — energetic, supportive, no judgment.


Just people grinding together and getting results.


I originally built this for our LeadDeck Founders Club members, but I'm opening it up to everyone because I want to help as many agents as possible get off the feast-and-famine rollercoaster.


This is for agents who:

  • Want consistency in their prospecting

  • Need accountability and structure

  • Are ready to pick up the phone and have real conversations

This is NOT for agents who:

  • Just want more information

  • Are looking for a magic button

  • Won't do the work

If you're ready to tap, talk, and transact — TOGETHER — register here:


👉 https://leaddeck.ai/closers


Register once. Show up. Close deals.


See you tomorrow morning,


Josh


PS. I'll be there every session.


This isn't a recording or some hands-off thing.


We're doing this together.


Let's go!


https://leaddeck.ai/closers