| Hey all, I know I know. I mentioned sharing the details on our newest case-study on using video along with FSBO leads at the end of this week, but I have a confession to make. We aren't done yet. We do have some promising preliminary results though. Our approach was to target listings for sale by owner on Craigslist and Zillow and we were prepared to have to make dozens and dozens of calls and get rejected repeatedly. To our (somewhat embarrassing) surprise, we have found that offering value without asking for the listing really helps us stand out from all the agents who are calling and calling them. To make a long story short, we aren't quite finished with the case-study, but we are going to be sharing the details of our approach and our results soon. In the meantime, I wanted to update you on one of my favorite agents named Adrian. Last month, Adrian came to us hungry to change his business. He had a lot of energy and enthusiasm but hadn't yet cracked the code on lead generation. He had been reading our training for a while and decided to try our tools out. In just over a month, he has generated over 500 leads all while exclusively using free advertising methods. He has generated nearly 100 solid customer contacts that are likely to close in the next 3-6 months. And a couple of weeks ago, he had his first appointment. As awesome as Adrian is, he isn't doing anything I haven't seen thousands of agents do over the years. He has the right tools. He has simple and repeatable advertising strategies. He works incredibly hard. You can try out the tools too for as little as $99. No contract. Check to see if we have availability in your area. If we do, go ahead and sign up and we can have you generating leads before the weekend. If you don't know where your next business is coming from, you owe it to yourself to give it a try. All the best, Levi Jones Guerilla Realty |
Friday, March 23, 2018
An apology and an update
3 things to watch, read, and use
| Hey all, Earlier this month we launched Listing Cake, a tool that makes creating awesome listing videos easy. Since then we've put together three things you can watch, download, and use that will supercharge the Listing Cake experience.
Click here to unlock these bonuses. All the best, -Chris Jones Guerilla Realty |
Thursday, March 22, 2018
I'm sorry
| Hey all, I know I know. I mentioned sharing the details on our newest case-study on using video along with FSBO leads at the end of this week, but I have a confession to make. We aren't done yet. We do have some promising preliminary results though. Our approach was to target listings for sale by owner on Craigslist and Zillow and we were prepared to have to make dozens and dozens of calls and get rejected repeatedly. To our (somewhat embarrassing) surprise, we have found that offering value without asking for the listing really helps us stand out from all the agents who are calling and calling them. To make a long story short, we aren't quite finished with the case-study, but we are going to be sharing the details of our approach and our results soon. In the meantime, I wanted to update you on one of my favorite agents named Adrian. Last month, Adrian came to us hungry to change his business. He had a lot of energy and enthusiasm but hadn't yet cracked the code on lead generation. He had been reading our training for a while and decided to try our tools out. In just over a month, he has generated over 500 leads all while exclusively using free advertising methods. He has generated nearly 100 solid customer contacts that are likely to close in the next 3-6 months. And a couple of weeks ago, he had his first appointment. As awesome as Adrian is, he isn't doing anything I haven't seen thousands of agents do over the years. He has the right tools. He has simple and repeatable advertising strategies. He works incredibly hard. You can try out the tools too for as little as $99. No contract. Check to see if we have availability in your area. If we do, go ahead and sign up and we can have you generating leads before the weekend. If you don't know where your next business is coming from, you owe it to yourself to give it a try. All the best, Levi Jones Guerilla Realty |
Tuesday, March 20, 2018
FSBO Listing Approach that Works
| Hey all, We have already shared with you a few different strategies for how to generate leads with videos and have gotten some amazing feedback from those of you who were brave enough to implement them. The other feedback we got was that it wouldn't work because they didn't have any listings or there weren't any available listings to borrow. Although I would disagree that there aren't any listings to borrow (are homes not being sold in your market?), today I am going to share with you a new way to generate leads with listing videos that don't require you to borrow a single listing OR have your own. I'm talking about FSBOs. The beauty of FSBOs is that you already have a large supply of available listings right in your area. And you have motivated sellers who don't have any technology or marketing expertise. That's where you come in. Here's how it works: 1) Find a FSBO. You can look in your local Craigslist real estate FSBO section, on Zillow or even in your local Facebook Marketplace.
It will include scripts, numbers and a complete how-to for how we approach and get a FSBO to serve as our listing bait. The upside to this strategy is two-fold. We generate leads. We create a great relationship with a seller who statistically will have an 82% chance of eventually listing with an agent after their home doesn't sell. We added value and have set ourselves up as different from the dozens of agents who have called them just to sell their property for them. Now I will warn you our strategy is going to be free, but you are going to need some tools to offer your FSBOs. The first tool you will need is Listing Cake. Then you will need a great text capture system. Our Pipeline Pro Tools system comes with one, but there are dozens of text capture systems out there. Until then, all the best. -Levi Jones Guerilla Realty |
Monday, March 19, 2018
You don’t need listings to generate leads with video
| Hey all, We have already shared with you a few different strategies for how to generate leads with videos and have gotten some amazing feedback from those of you who were brave enough to implement them. The other feedback we got was that it wouldn't work because they didn't have any listings or there weren't any available listings to borrow. Although I would disagree that there aren't any listings to borrow (are homes not being sold in your market?), today I am going to share with you a new way to generate leads with listing videos that don't require you to borrow a single listing OR have your own. I'm talking about FSBOs. The beauty of FSBOs is that you already have a large supply of available listings right in your area. And you have motivated sellers who don't have any technology or marketing expertise. That's where you come in. Here's how it works: 1) Find a FSBO. You can look in your local Craigslist real estate FSBO section, on Zillow or even in your local Facebook Marketplace.
It will include scripts, numbers and a complete how-to for how we approach and get a FSBO to serve as our listing bait. The upside to this strategy is two-fold. We generate leads. We create a great relationship with a seller who statistically will have an 82% chance of eventually listing with an agent after their home doesn't sell. We added value and have set ourselves up as different from the dozens of agents who have called them just to sell their property for them. Now I will warn you our strategy is going to be free, but you are going to need some tools to offer your FSBOs. The first tool you will need is Listing Cake. Then you will need a great text capture system. Our Pipeline Pro Tools system comes with one, but there are dozens of text capture systems out there. Until then, all the best. -Levi Jones Guerilla Realty |
Saturday, March 17, 2018
Signs + Video = Lead Magic
| Hey all, We have been dissecting how to use video to grow your business all month long in conjunction with our new free tool--ListingCake.com. Whenever we talk growing your business, we don't just want to talk about nebulus "brand building" or "getting your name out there". Unfortunately, those types of activities all-too-often keep agents busy all day without any real return. Instead we want to talk lead generation. Finding customers. Prospecting. The basic components of any lead generation strategy are these: Customer -> Bait -> Trap The beauty of video is that if you have a great listing video then you have the bait problem solved. And in some ways it's the best bait there is right now. Social media platforms and search engines are rewarding good video with premium placement. Consumers are viewing more video than they ever have. For most agents lack of editing skills or creative vision kept them from making great videos, but with Listing Cake, we removed those barriers. If you haven't tried it out, grab your phone and go make a video this weekend. Now onto today's lead generation strategy. Every home for sale has listing signs with an agent's contact information and sometimes even their face. These listing signs are often the most reliable passive lead generation tools an agent has. But that only works for customers who are ready to connect with an agent and are interested enough in that property to call the agent directly and schedule a showing. That means they are missing potentially dozens of leads--people who liked the property but are too early on in the buying cycle to contact an agent. So other agents take it a step farther and even attach plastic tubes filled with papers listing the home's details. But let's be honest. Filling a plastic tube with paper is a pretty dated approach in today's digital world. And it's a pain in the neck to continually refill them. But what if you could put the next best thing to a live home-showing in front of those passers-by--a great video tour. No, I'm not talking about reprinting all of your expensive yard signs. Just go out and get some $5 corrugated plastic riders to go on your existing signs. Then make sure you have a great trap. We use our text auto-responder which captures leads of anyone who initiates contact with it. Maybe it looks something like this.
Customers (listing drive-bys) Bait (great listing video) Trap (text auto-responder) Leads It doesn't get more uncomplicated than that. We used our text auto-responder for this strategy and there are a dozens of services that offer it for between $40-60/mo + codes and text messages used. It's included as part of our Pipeline Pro Tools system with unlimited codes and text messages. It starts at $99/mo. And has a ton of other capture tools. No contract and we guarantee it works. We do limit availability so that we don't have too many agents in a single market using our tools. Check to see if we have availability in your market. For the rest of March, we are going to give you different lead generation strategies all using video as bait. Stay tuned. Guerilla Realty |
Friday, March 16, 2018
Five Dollar Lead Strategy
| Hey all, We have been dissecting how to use video to grow your business all month long in conjunction with our new free tool--ListingCake.com. Whenever we talk growing your business, we don't just want to talk about nebulus "brand building" or "getting your name out there". Unfortunately, those types of activities all-too-often keep agents busy all day without any real return. Instead we want to talk lead generation. Finding customers. Prospecting. The basic components of any lead generation strategy are these: Customer -> Bait -> Trap The beauty of video is that if you have a great listing video then you have the bait problem solved. And in some ways it's the best bait there is right now. Social media platforms and search engines are rewarding good video with premium placement. Consumers are viewing more video than they ever have. For most agents lack of editing skills or creative vision kept them from making great videos, but with Listing Cake, we removed those barriers. If you haven't tried it out, grab your phone and go make a video this weekend. Now onto today's lead generation strategy. Every home for sale has listing signs with an agent's contact information and sometimes even their face. These listing signs are often the most reliable passive lead generation tools an agent has. But that only works for customers who are ready to connect with an agent and are interested enough in that property to call the agent directly and schedule a showing. That means they are missing potentially dozens of leads--people who liked the property but are too early on in the buying cycle to contact an agent. So other agents take it a step farther and even attach plastic tubes filled with papers listing the home's details. But let's be honest. Filling a plastic tube with paper is a pretty dated approach in today's digital world. And it's a pain in the neck to continually refill them. But what if you could put the next best thing to a live home-showing in front of those passers-by--a great video tour. No, I'm not talking about reprinting all of your expensive yard signs. Just go out and get some $5 corrugated plastic riders to go on your existing signs. Then make sure you have a great trap. We use our text auto-responder which captures leads of anyone who initiates contact with it. Maybe it looks something like this.
Customers (listing drive-bys) Bait (great listing video) Trap (text auto-responder) Leads It doesn't get more uncomplicated than that. We used our text auto-responder for this strategy and there are a dozens of services that offer it for between $40-60/mo + codes and text messages used. It's included as part of our Pipeline Pro Tools system with unlimited codes and text messages. It starts at $99/mo. And has a ton of other capture tools. No contract and we guarantee it works. We do limit availability so that we don't have too many agents in a single market using our tools. Check to see if we have availability in your market. For the rest of March, we are going to give you different lead generation strategies all using video as bait. Stay tuned. Guerilla Realty |
