Reverse engineer your business

Hey all,

We are going to spend the next few weeks helping setup a plan for the new year.

This is the exact same process we use -- and in fact all top performers -- to achieve their goals. Today it's time to reverse engineer your business.

Before we jump in, you need to get some numbers. Nothing fancy, though.

All you need is:

• Target Monthly Income
• Average sales price in your market
• Average commission side %
• Your company split %

The first number you need is your Target Monthly Income.

We walked you through how to get this through dreamlining and even shared our personal spreadsheet last week. If you missed it somehow, shoot me an email and I can catch you up.

Many agents make the mistake here of just throwing down a number (ex. $100k) instead of taking a look at their expenses and the lifestyle they want to obtain.

But nothing is more disappointing than reaching a half-baked goal and then realizing that you shot too low.

The second number is the average home sales price. Grab this from your MLS.

Next, you need the average commission side percentage. Many MLSes do not combine this data for you, so you may have to estimate based on your market knowledge.

Then you will want to calculate your side of your broker split. For some of you, this is easy. For example, you are on an 80/20 split. You keep 80%.

Others are on a per-transaction model so you will have to do some basic math. Let's say you are charged $500 per transaction. You can easily convert this per-transaction fee to a percentage by figuring out the average commission (based on the average sales price and the commission side percentage) and then seeing what $500 is as a percentage of that average commission. Now that you have those numbers, the rest is easy. Plug them into our spreadsheet and it does the heavy lifting on the math for you.

Reverse Engineering Calculator (.xls)

The key number you are looking for is how many leads you need per month. Don't worry just yet about how to get those leads, for now knowing what you are shooting for is enough.

All the best,

Levi Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Meet Dave Hurt

Hey all,

We've spent a lot of time talking lead capture lately.

What we haven't covered yet is case studies.

Do you know who Dave Hurt is? Probably not.

Dave was an enlisted soldier at Fort Bragg, NC, about 10 miles from my hometown.

Dave Hurt

He was a husband and a dad with two kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too.

Thing #1 - A desire to provide a better life for his family.

Thing #2 - The willingness to take action to achieve #1.

He decided to better his situation by getting his real estate license to make some extra money on the side.

He joined our local team and got access to Pipeline Pro Tools.

I still remember rookie Dave emailing and asking a million questions about how to run his ads just right.

He was so eager to succeed he was once caught clicking up someone else's ad to drive it down the rankings (he later apologized once he realized it was unethical).

But he got the basics down and that month he generated 50+ leads on his own using Pipeline Pro Tools.

Now let's stop right there...

Give Dave some credit. To go from 0 leads, no experience, no unfair advantages, being a full time enlisted soldier, getting up at 5am for PT... to generating 50 real estate leads is legitimate hard work.

But the real hard work came next. Serving those customers on part-time hours.

Dave devoted every spare hour of the day to serving those leads and giving them the best experience they could ask for.

And it paid off. Huge.

Within a few months Dave had a choice to make.

Should he quit the Army and start doing real estate full-time? After all, his income from real estate was now quadruple his full-time job.

He chose real estate. (Good choice, Dave.)

That first year he made over $300,000 in commissions. I'll never forget in his last month I paid him over $50K (happily).

Unfortunately this story doesn't have a happy ending. Before Dave retired from the military he was deployed to Afghanistan where he made the ultimate sacrifice and was killed in action.

Dave was awesome. Loved his wife Kelly. Loved his kids. Loved his country. And loved his customers too.

To this day I still use him as an example of what a great agent should be. Dedicated to serving every client to the fullest.

Having the ability to generate a never ending supply of leads, and more importantly a plan to serve them, changed his family's life. The Guerilla Realty family will always be heartbroken that his was cut short.

If you have a desire to better your situation and also a willingness to take action then you're exactly the type of agent who needs Pipeline Pro Tools.

You can get a demo from someone who uses it in their practice daily. Here's the link: Click for a demo.

The only thing that might stop you from getting it is if we're sold out in your area. But it only takes 10 seconds to find out.

Here's the link for that => http://www.guerillarealty.com/check

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Video + spreadsheet

Hey all,

Last email I introduced a new concept: The Dreamline. Today we're going to demo it for you.

Do know the biggest difference between top performers and average agents? Top performers achieve their goals year over year. Average agents continue to set the same goal, and never make any progress.

Right now I'm teaching through how top performers in real estate achieve their goals. And the first step is properly quantifying your goals.

That's where Dreamlining comes in. Dreamlining is the process of writing down what you want (i.e. your goals), and then breaking it down into a monthly expense (i.e. quantifying it).

Here, watch us do it:

Click to watch demo + get my Dreamline spreadsheet free

You'll have to join our Facebook group to watch. It's free and that's where we publish our coolest stuff.

Watch the video and then send us your Dreamline for a chance to win a Samsung Chromebook. It's an amazingly compact and lightweight laptop computer (the same one I use).

All the best,

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Dream tool

What do you want?

Why did you get into real estate? Fame? Money??

We're going to spend the next few emails diving into how top performers achieve their goals.

They use a very specific process called "reverse engineering". I'm going to walk you through it step-by-step.

But before you can use this method, you must first quantify your goals.

That means you need to be able to answer the question "what do you want?" And then you need to be be able to break it down into a monthly expense.

In Tim Ferriss' book The 4-Hour Workweek he calls this process "Dreamlining".

Writing down what you want, and then turning it into a monthly expense.

Let me give you an excerpt from my 2018 Dreamline:

- 40 days trip to Europe
- Home renovations
- 2012 Subaru Crosstrek

I wanted to take an unforgettable trip to France/Italy...I wanted to spruce up my house...and I wanted to buy a great used car for road trips.

The first step is quantifying these goals -- i.e. figuring up how much they cost.

- 40 days trip to Europe ($8,000)
- Home renovations ($4,000)
- 2012 Subaru Crosstrek ($11,800)

Then I divide the cost by the number of months between now and when I want to accomplish the goal, and that yields a target monthly income (TMI).

e.g. - $8,000 trip is 7 months away, so $8,000 ÷ 7 = $1,142.86 TMI

Make sense? Now you add up all your goals for 2019 -- where you want to live, what you want to do, how you want to invest, etc -- and you'll get a total TMI.

Here's the spreadsheet I use -- it automatically factors in savings and margin of error.

Dreamline Calculator (.xls)

Use it and reply back to this email with your TMI.

I'm giving away a Samsung Chromebook at random to one of you who replies. This is a lightweight laptop great for carrying around in your real estate business (the same computer I'm writing this email on right now).

Enjoy!

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

What do you want?

What do you want?

Why did you get into real estate? Fame? Money??

We're going to spend the next few emails diving into how top performers achieve their goals.

They use a very specific process called "reverse engineering". I'm going to walk you through it step-by-step.

But before you can use this method, you must first quantify your goals.

That means you need to be able to answer the question "what do you want?" And then you need to be be able to break it down into a monthly expense.

In Tim Ferriss' book The 4-Hour Workweek he calls this process "Dreamlining".

Writing down what you want, and then turning it into a monthly expense.

Let me give you an excerpt from my 2018 Dreamline:

- 40 days trip to Europe
- Home renovations
- 2012 Subaru Crosstrek

I wanted to take an unforgettable trip to France/Italy...I wanted to spruce up my house...and I wanted to buy a great used car for road trips.

The first step is quantifying these goals -- i.e. figuring up how much they cost.

- 40 days trip to Europe ($8,000)
- Home renovations ($4,000)
- 2012 Subaru Crosstrek ($11,800)

Then I divide the cost by the number of months between now and when I want to accomplish the goal, and that yields a target monthly income (TMI)

e.g. - $8,000 trip is 7 months away, so $8,000 ÷ 7 = $1,142.86 TMI

Make sense? Now you add up your goals for 2019 and you'll get a total TMI.

Here's the spreadsheet I use -- it automatically factors in savings and margin of error.

Dreamline Calculator (.xls)

Use it and reply back to this email with your TMI.

I'm giving away a Samsung Chromebook at random to one of you who replies. This is a lightweight laptop great for carrying around in your real estate business (the same computer I'm writing this email on right now).

Enjoy!

-Chris Jones

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Real quick...

Hey all,

No training today, just me being a nice guy.

Last week for "Black Friday" I marked our inbound-lead software, Pipeline Pro Tools, down by 50%.

But only if you chose the yearly payment option... There was no discount on the monthly option :/

Today I'm going to fix that.

For Cyber Monday, all of our payment options are 50% off.

Just enter the code "TRUE50OFF" at checkout.

Get Pipeline Pro Tools 50% Off
(all payment options...)

Btw this is a lifetime discount. You'll be locked in at 50% off for life.

One more thing... if you do choose the yearly option (most agents do), I have an even bigger bonus for you.

I'll give you 12 months enrollment in our thousand-dollar-per-month group coaching program: Elite.

This group coaching is an exact playbook for how to rapidly grow your practice.

- How many listings to recruit
- Exact verbiage for high-converting ads
- When to post
- When to follow up...and in what order
- and so on.

Plus there's weekly accountability check-ins. This program will give you the exact step-by-step formula to break through to the next level. Chasing six figures? Perfect, we'll help you get there. Scaling to $250k? See what we did to get there. Growing a team? Copy our team-building playbook.

Normally Elite is $997/mo. But if you choose the yearly option today, I'll gift you 12 months of enrollment for free.

All right, enjoy.

-Chris

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314

Every tool 50% off

Hey all,

I'll keep this short.

Many readers have been waiting for this moment all year.

Our insane Black Friday special...

I know many of you will be traveling and taking time off this week, so I'm sending this out early.

=> 50% Off Pipeline Pro Tools <=

Enter the code "EARLYBLACKFRIDAY" at checkout for the discount.

We'll run this for two days only, then it's over. No second chances.

You'll need to check availability before you sign up, just in case your market is already sold out.

All the best,
-Chris Jones

PS - There's still time to get a quick demo before you sign up if you're not sure.

Unsubscribe | Update your profile | 323 Whitney Drive, Suite 1, Fayetteville, North Carolina 28314