Thursday, May 23, 2019

Why Is Everyone Talking About Esports? What Is It All About? Is This A Passing Fad?

Almudena Berzosa Peñaranda
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Almudena Berzosa Peñaranda

Performance & eSports Psychology / Market &Competitive Intelligence. Business I... See more

To keep it short and simple, Esports (electronic sports) is competitive video gaming at a professional level with organized competitions.

Video-game competitions have been around for quite some time, to find the first official video-game competition on record we need to go back to 1972 (take that Millennials!); it happened at Stanford University, where players were invited to compete in a space combat game called Spacewar, to win a prize of a one year's subscription of Rolling Stone magazine.

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In 1980, video game competitions became known to a wide audience when Atari organized the Space Invaders Championship and Walter Day created Twin Galaxies.
Competitive gaming had worked its way into popular culture in the 1980's, but it's growth really accelerated in the 1990's when the internet opened up a whole new world of possibilities.
Nintendo Entertainment System (NES) took the controls, graphics, gameplay and accessibility of video games to a new level and also boosted the growth of competitive gaming. They ran the Nintendo World Championships in 1990 and in 1994.

Some of the first esports leagues were founded in the late 1990's including the Quakecon , the Cyberathlete Professional League and the Professional Gamers League. Games like Counter-Strike, and Warcraft were already featured in those days.

But we could say that the flourishing of this industry happened in the 2000s when we saw the launch of the World Cyber Games and the Electronic Sports World Cup. These major international tournaments helped to set the tone for the kind of big competitions that would later come to define the esports world.

Many things happened in those years, but I want to underline the importance of the release of xBox live in 2002, bringing online play to consoles. Halo 2 was the first game to be broadcasted on a national TV and sponsors made competitive gaming a lucrative career choice. This was a game changer. From then, esports really took off.

The majority of the esports revenue comes from brand investments, which can be categorized as sponsorships, advertising and media rights.

The esports industry has grown at a tremendous pace, I feel it's safe to say that over the last decade it has become one of the fastest growing industries worldwide, benefiting from traction from new video game social media content, products and gaming events around the world.

No alt text provided for this imageTaking a look at the past few years, it is clear that esports has become a multi-billion dollar industry spanning every corner of the globe.

Recently Newzooestimated esports revenue will eclipse $1 billion in 2019. There is a growth rate of 22.3% year over year; the prediction is that revenue will reach $1.79 billion by 2022.

Can we consider this a passing trend? Absolutely not. The esports industry has passed the status of a fad and has become a serious industry with investors betting their money on this business, given the potential it holds. Hedge fund managers point to the rising popularity of esports events as an indicator of the market opportunity.

You may ask yourself "but why?", "why is this activity moving so much money?" 

The answer is simple: because of the number of people watching. 

This multi-billion dollar industry attracts not only passionate spectators (we are talking about millions of fans) but also major media outlets and even celebrities. Esports are here to stay.

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Esports audiences can watch events by either visiting the arena live or online through gaming broadcasters. According to the World Economic Forum, the global esports audience reached 380 million last year, made up of 165 million dedicated esports fans and 215 million occasional viewers.

Millennials and Generation Z are the force driving this industry unlike any other.

To better illustrate this, just take a look at the top of the following table: 46 million people watched the IEM Katowice in 2017. Yes, this is not a typo: 46 million people.

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There are many type of games and a variety of eSports franchises, but certain titles dominate this market (below are just some examples, please do not bombard my private inbox with complaints that your favourite game is not on the list)

League of Legends


LoL remains one of the most popular eSports games today in which teams battle to destroy the enemy's nexus. It is a multiplayer online battle arena video game developed and published by Riot Games for Microsoft Windows and macOS.  The Prize Pool of LoL in 2018 was $14.12M (Source: esports observer)

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Fortnite


With more than 200m players worldwide, the chances are either you, your friends or your children or your children's friends are already playing or watching it. This online video game was developed by Epic Games and released in 2017. The Prize Pool of Fortnite in 2018 was $19.96M(Source: esports observer).


The Fortnite World Cup in 2019 will have a prize pool of $100 million. 


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Defense of the Ancients 2 (DOTA 2)


This is a multiplayer online battle arena video game developed and published by Valve Corporation in 2013. 


Valve hosts an annual tournament called The International where the world's best DOTA players compete for prizes. The Prize Pool of Dota 2 in 2018 was $41.26M (Source: esports observer).


The International 2017 broke the record for the largest prize pool in eSports history at $24,787,916.


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Counter-Strike: Global Offensive


CS:GOis a tactical multiplayer first-person shooter video game (part of the Counter-Strike series) developed by Hidden Path Entertainment and Valve Corporation released in 2012 for Playstation 3, Xbox 360, Microsoft Windows, and OS X and later Linux as a downloadable title.


The Prize Pool of CS:GO in 2018 was $22.47M (Source: esports observer)


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Other top esports games are Call of Duty, Overwatch, Hearthstone, Starcraft or Rainbow Six. 

I do not want to forget Mobile eSports games like: Clash Royale, Honor of Kings, Arena of Valor, VainGlory, Summoners War, Mobile Legends or the new comer: Brawl Stars. 

If you are not already a fan, you are probably starting to be curious and wondering: where can I watch esports?

They can be seen online via Twitch, Mixer, Youtube or even Facebook (all for free) and as we just said, you can also attend live competitions in dedicated esports venues. No alt text provided for this image

Esports has yet to achieve popularity in the conventional entertainment industry but the phenomenon is fast approaching an inflection point where it will certainly happen. Esports tournaments continue to grow in audience and economic impact, and each year brings these competitions closer to the level of popularity and acceptance enjoyed by traditional sports. 

Observing the trends as described above, I am inclined to assume that esports is definetly not a passing fad. 

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Almudena Berzosa is a member of the Executive Team at the Swiss eSports Federation.

For more content like this, follow her on LinkedIn, Twitter @A_berzosa and on Facebook at Facebook/BuildingYourBackbone

This article was also published in the Website of the Swiss Esports Federation

Seeing the future

We're almost halfway into the year. Quick question...

Based on the first 150 days, how will 2019 turn out?

Let me give you a glimpse of what could be.

Monday - 7:00 AM

Your alarm goes off. You check your phone.

Here's what you see.

- 7 lead notifications
- 1 CMA request
- 2 showing requests for the listing you took last week

That's $5,430 worth of business that entered your pipeline overnight. And the day hasn't even started yet.

You make coffee and walk into your office.

9:00 AM

You call the buyer leads first. They instantly recognize your voice from the Listing Cake video tour they got from you last night (thru your text auto-responder system).

You make 7 dials. Talk to 3 people. Set 1 appointment. You politely let the other two know that you're not taking on anymore clients at this time.

You don't have a choice. You are averaging 8-10 new leads per day this month. You can't help everyone, so you cherry pick the best leads and refer out the rest.

10:30 AM

You look at the CMA request. Before you get started, you call the owner and ask a few questions to more accurately assess the home.

You find out that it's got a pool (score), they just renovated the kitchen, and a new HVAC system is going in today.

You make an appointment to meet the seller at the house to deliver the CMA in person at 5:30 PM. This is going to be easy.

11:00 AM

Your virtual assistant lets you know that the showing requests have been scheduled for later in the week.

It's not even lunch time, and your day has already been a huge success.

On the way to lunch you stop by the office to pick up your commission checks from Friday's multiple closings.

You're fulfilled. You do cool work. You help people. You make great money. And I mean GREAT money.

How did this happen? How did you end up with a constant stream of new buyers/sellers who actually want to work with you.

That's what a lead generation machine does. There aren't many problems that having 100 quality leads won't fix.

Most agents believe you have to get lucky or spend decades building a referral network if you want to get 100+ new leads per month.

Instead I've found ANY agent can do it if they have the right software and strategies.

Enter stage left: Pipeline Pro Tools

This is my "lead generation machine" software.

Want to see a demo?

=> Click here to get a 15-min demo <=

It's totally harmless. We'll give you the exact playbook we used to build the business above. 👆

What will 2019 hold? A 15-min demo could completely change the trajectory of your real estate business.

Enjoy.

-Chris Jones

Wednesday, May 22, 2019

Nick O.

One of my biggest suspicions about any new software I consider buying is this.

I'm sure it would work...eventually...and if I did everything just right. But we need results now, and I don't have time to fuss with it.

Sometimes I buy anyway, some times I don't. But I always struggle with the doubt.

Nick O. from Michigan is the mascot for anyone who's ever experienced this struggle.

You don't know Nick.

He's a regular guy from Michigan. And a great REALTOR.

I met Nick last Spring when he got Pipeline Pro Tools.

He got set up and got 30+ buyer leads his first weekend using the system. Within the month he pended his first deal at $560,000.

Now let's review the timeline again, because it's impressive:

April 18: Nick gets Pro Tools
May 23: Pends his first deal at $560,000

(That's a gross commission of $16,000+ btw.)

He deserves a lot more credit than you think.

You're thinking... "He must work in a luxury market."

Nope. Avg sale price in his market is $160K.

"Maybe he bought expensive ads."

Wrong. He ran free classified ads, mostly on Facebook and Craigslist.

I see two big takeaways from Nick's story.

Takeaway #1: You need lead capture software to run your business. You can run 100 ingenious marketing ideas... if you don't have the right software, you'll get nowhere.

Takeaway #2: Don't make excuses. Nick had plenty. He works in a low-end market, he doesn't have a big fancy marketing budget, and he doesn't possess any other unfair advantages.

He just got the right software plus the right strategies. And most importantly... he did the work.

Doing the work is up to you. But we can help with the strategy and the software.

Here's what you get with our lead gen software Pipeline Pro Tools (same system Nick uses):

- Lead capture website
- Text auto-responder
- Call capture phone number
- Robocaller

And a lot more (we just added an auto-dialer, ringless voicemail, mass text messaging, and a few other treats).

It also includes access to our proprietary lead gen strategies to get free organic leads from Facebook, Craigslist, Google, and Zillow. Plus advanced paid strategies with Google PPC and Homegain (if your lead goal is > 250/mo).

You're gonna love it when you eventually buy. But what if you've got the same struggle I have?

You're not sure if you have the time/energy to implement it right now...

Then get a demo.

It takes ~15min and we'll come along side you, help you create a quick plan to replicate Nick's results.

And if Pro Tools isn't right for your business, we'll be happy to tell you. We turn down 3-5 agents a day because their business is not in a place where they can benefit from our software yet.

Here's the link for a demo again —> http://www.calendly.com/guerilla-realty/demo

All the best,

-Chris Jones

Tuesday, May 21, 2019

Makes sense

After the special offer on Pipeline Pro Tools expired last night, a good amount of people emailed in to let me know why they didn't take advantage of it and it makes sense.

There was one major common denominator among 90% of the answers...

  • Can't add another expense like this for another few months
  • Can it wait a couple more weeks? I'm waiting on a paycheck...
  • I've got some other financial priorities this month so it just won't work for me right now

For lots of people, it wasn't necessarily a matter of cost—it was a matter of timing.

With that in mind, I came up with a solution that might make it easier for you.

What if you could get the same deal, but pay monthly for the next 12 months instead of all at once?

Since this is a new offer, I want to give you one more chance to take away any timing issues that kept you from taking action yesterday.

Go here to get Pipeline Pro Tools and choose the "monthly" option.

You'll still get 6 month enrollment into Elite (reg. $997/mo.) but the monthly option will make it easier to get started.

Consider this a one-time extension of the offer. It's only available until tonight at midnight, so grab it now before it's gone!

If you're still on the fence, there are a couple of demo slots open today before the deadline.

Here's the link to grab one --> http://www.calendly.com/guerilla-realty/demo

Thanks!

-Chris Jones

Monday, May 20, 2019

Would this help?

After the special offer on Pipeline Pro Tools expired last night, a good amount of people emailed in to let me know why they didn't take advantage of it.

And guess what? There was one major common denominator among 90% of the answers...

  • Can't add another expense like this for another few months
  • Can it wait a couple more weeks? I'm waiting on a paycheck...
  • I've got some other financial priorities this month so it just won't work for me right now

For lots of people, it wasn't necessarily a matter of cost—it was a matter of timing.

With that in mind, I came up with a solution that might make it easier for you.

What if you could get the same deal, but pay monthly for the next 12 months instead of all at once?

Since this is a new offer, I want to give you one more chance to take away any timing issues that kept you from taking action yesterday.

Go here to get Pipeline Pro Tools and choose the "monthly" option.

You'll still get 6 month enrollment into Elite (reg. $997/mo.) but the monthly option will make it easier to get started.

Consider this a one-time extension of the offer. It's only available until tonight at midnight, so grab it now before it's gone!

If you're still on the fence, there are a couple of demo slots open today before the deadline.

Here's the link to grab one --> http://www.calendly.com/guerilla-realty/demo

Thanks!

-Chris Jones