Simple hack to get customers from Zillow without being a paying customer

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Dear Realtor®,

I’m going to introduce you to an agent. Maybe you’ve never heard of him before. If you haven’t, you’ll be glad I did.

Every day we read another article or hear another story about how tough real estate is in today's economy. And for the majority of agents, that is reality. 

I don't have time for the whole story, give me the Zillow hack! »

Most agents today are working harder than ever before and earning less money in the process. The market is stagnant. Advertising costs are up. Companies like Zillow and Trulia are capturing more customers than ever. Mortgages are still hard to get, leaving many would-be home buyers unable to purchase. It’s not easy.

On the other hand, there are some agents who seem to be immune to all of these problems. These “super-agents” seem to do better and better, even while the majority of their peers are floundering.

And it's not just veteran agents that are thriving today; even some brand new agents seem to have found the magic formula. So what is their secret? How do they continue to thrive while hard-working, veteran agents in the very same office struggle to stay afloat?

The answer to that question may be simpler than you thought: they are doing real estate differently. One of those agents is Matt Jones. For those who do n't know, Matt is the founder of GuerillaRealty.com.

When Matt began in the business a few short years ago, his market had an average days on market of 310 and was very depressed, much like the rest of the country is now. Yet in his first year, Matt took well over 100 listings and worked with dozens of buyers.

How did he do it? According to him, he uses only three basic guerilla marketing tactics.

From those three simple marketing tactics he generates 2-3 new customer inquiries a day. He gets so many new customers that he had to build a team to manage it all. Soon that team grew to become a company, and that company grew to become the largest in his market. Sounds crazy? It's not. 

In fact, today we know that agents all over the country are just starting to use these tactics and are experiencing their best years ever, while their competitors are struggling. “Actually it's like deja vu. Now I see agents in other markets following my formula and having the same results and some even better,” Matt says.

In 2007 CNN's Pulse on America profiled Matt and concluded that his innovative new approach was “changing the way real estate is done in America”. What's most intriguing about this new approach is that it is duplicatable and not dependent on having lots of natural talent, connections, or spending lots of money. It really is a different way of doing real estate.

What Matt admitted next floored us: “It's so surreal to write commission checks to part-time agents, some making over $50,000 in a single month, when I know that other agents are struggling just to make it.”

We were so impressed with Matt's approach to generating new business that we asked if we could share his “formula” with our readers. And we are excited to announce that Matt is sharing the top three guerilla marketing tactics he uses today in free 3-Part course.

In it he reveals how any agent can generate a huge percentage of their business by following his formula and by understanding just a few basic principles of human psychology. Plus he shares a cool hack to advertise on Zillow without being a paying member.

This course is not publicly available, but we asked and Matt agreed to make his Guerilla Marketing course available exclusively to our email list. Matt's other courses cost as much as $600, so we assumed this course would be no different.

But when we asked him what it would cost, he asked us to make it FREE!

“Maybe one day I’ll turn it into a course and make thousands from it, but I’ve been very fortunate in real estate, and I’m happy to pass some of that along to your subscribers.”

So thank you, Matt, for your generosity.

His 3-Part Course: Guerilla Marketing for Real Estate  is available completely free of charge, no strings attached. But it will only be available for the next two days. And yes, he includes his now famous method for hacking Zillow for customers without being a paying member!

We’re ecstatic to get to share this with you, but if you're looking for a get-rich-quick approach that you can learn in 15 minutes, then this is not for you. However, if you want to learn something new, a formula that works to get hundreds of customers from your own website, then you should waste no time in getting this--it will change the way you do real estate forever!

Get the 3-Part Course Now »

Until next time,
The Commission Check

The Commission Check is a monthly, or sometimes twice monthly, email blast sharing innovative real estate marketing strategies that you'll never learn in a traditional classroom or your office sales meetings. The blast is free, no strings attached, and we rarely try to sell you anything, although we'll let you know if we do.

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Interactive Marketing Group Inc. 212 Northstone Place, Fayetteville, NC 28303

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Tax crackdown happening now

I heard this week from a friend/client who received a tax bill just recently saying, "We're sorry, but we didn't assess your property improvements you did in 2009. You'll have to pay us retroactive taxes owed since then and will see them on your next tax bill." Serious property tax crack down coming.

Debt Ceiling and Real Estate - Brandon Knapp of RPM Mortgage

After months of political grumbling back and forth, the Debt Ceiling was finally raised and the country took a step - albeit a small one - towards lowering our enormous budget deficit.

With the political stalemate behind us, it's time to focus on how the Debt Ceiling deal will impact Bonds and home loan rates.

First, shortly after the deal was announced, Fitch Ratings and Moody's both reaffirmed the United States' AAA rating, citing that the Debt Ceiling agreement virtually removes any threat of default. That was Bond friendly news and helped Bonds and home loan rates improve. But the ratings agencies did leave the door open for a future downgrade depending on how the debt and budget negotiations continue in the future. So the Debt Ceiling may be raised, but the issue of debt and credit ratings is far from over.

Beyond that, the deficit reduction program agreed to in the deal should help strengthen the value of US debt, because there will be less spending. At the same time, less government spending will also weigh on Gross Domestic Product (GDP). And just last month, we saw how weak the GDP already is when the 2nd Quarter GDP came in well below expectations and at the slowest growth rate in 2 years. Additionally, the 1st Quarter GDP was revised sharply lower than it was previously reported. Remember, a weak GDP would make Stocks LESS attractive and Bonds MORE attractive - as Bonds generally perform better during sluggish economic times.

Bottom line… be careful what you wish for. When rates moved sharply higher this past winter, it was due largely to the Fed's second round of Quantitative Easing (QE2). When that ended, the prevailing wisdom was that the only way rates could come back down to levels anywhere near where they were on the eve of QE2 was if the economy "endured more pain." That sure is what we are seeing of late as growing economic uncertainty, persistently high unemployment and rising consumer pessimism is helping Bonds move higher and trade within an earshot of the best levels - ever!

Though Bonds and home loan rates look very attractive right now, we can't be complacent and think rates will stay low or go even lower still. As fast as prices have moved higher, things can change in a heartbeat if the economy starts to see some good news.

And, although there isn't much, there is some good news out there. For example, the most recent reports for Housing Starts and Building Permits were both reported better than expected. While this is only one number and one number doesn't make a trend, this is a good figure, and I will be watching closely for follow through in future readings.

Click here for full article

Los Altos Real Estate Market Snapshot 8/7/2011

by Deniece Watkins Smith, Realtor, ePro, SRES, Previews Specialist

There are thirty-one homes that closed escrow in the past month in Los Altos.

Sixteen sold over their asking price.

Seven had lowered their asking price before they sold.

The average days on market are twenty-three.

Average length of escrow is thirty-two.

Currently, the average price received is 100.005% of asking price. Specifically, average asking price was $1,656,419 and average sale price was $1,665,760.

Follow more Los Altos statistics on my facebook page here:
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New Conforming Loan Limits, How They Effect You

by Deniece Smith, Realtor, ePro, SRES http://www.dsoldit.com/
Conforming loan limits are anticipated to decrease from the now $729,750 to $625,500. What does this mean to you?

The conforming loan limit determines the maximum size of a mortgage that FHA, Fannie Mae, and Freddie Mac government-sponsored enterprises can buy or guarantee. Non-conforming loans, also known as jumbo loans, usually carry a higher interest rate because they do not have this guarantee.

Before 2008 conforming loan limits were at $417,000. In order to stimulate the real estate market, Congress temporarily raised that limit $729,750 through fiscal year 2011. The new limits, scheduled to adjust October 1, 2011, will decrease that to $625,500.

Let's say you, the Buyer, saved up $81,000. With loan limits at $729,750, you could buy a property up to $811,000.

Now, let's say the limits change to what is anticipated. Your $81,000, together with a loan amount of $625,500, would only allow you to purchase a home of $706,500, a difference of $104,500.

It's a change, but the change is not as painful as it would be if it reverted to pre-2008 numbers. In that case, your $81,000, and your loan of $417,000, would only get you a home for $498,000.

So, although we are facing a decrease in conforming limits, which would be better not to have to face, the compromised amount of $625,500 is MUCH better than if it reverted back to the original $417,000 amount.

Interpreting how all of our new rules affect you is my job. As always, I'm here to help. Please contact me with any of your real estate selling and buying needs.

Los Altos home sales statistics for June 8, 2011 to July 8, 2011

by Deniece Smith, Realtor, ePro, SRES  www.dsoldit.com

37 homes closed escrow in all of Los Altos in the past month.

12 out of the 37 sales, or 32.43%, sold over the original asking price.

4 homes got exactly what they were asking.

9 of the 37, or 24% of the homes reduced their asking price before selling.

The average days on market for all listings that closed escrow in the past months was 31.

Here is a link to the detailed report.