| Hey all, Happy Wednesday. Real quick... Next week the price goes up permanently on our software. Until then, we're running a huge promotion. It's the biggest sale of the year, but it's today only. Ends at 11:59PM Pacific time. Until then, you'll get 25% off. Two hundred bucks off. Just use the code "NICEGUY200" at checkout. If you want a quick demo first, click here. If you need to check availability in your city first, click here. The best part abut this promotion is you'll renew at the discounted price forever. (Existing members can take advantage of the promo by re-upping today.) If you have any questions, reply to this email. All the best, -Chris Jones
Guerilla Realty |
Thursday, September 20, 2018
Expires tonight 🕙
Wednesday, September 19, 2018
Dave Hurt
| Hey all, We've spent a lot of time talking lead capture lately. What we haven't covered yet is case studies. Do you know who Dave Hurt is? Probably not. Dave was an enlisted soldier at Fort Bragg, NC, about 10 miles from my hometown.
He was a husband and a dad with two kids, bills, responsibilities... aka a real life. But he also had two other things that, if you're reading this email, you probably have too. Thing #1 - A desire to provide a better life for his family. Thing #2 - The willingness to take action to achieve #1. He decided to better his situation by getting his real estate license to make some extra money on the side. He joined our local team and got access to Pipeline Pro Tools. I still remember rookie Dave emailing and asking a million questions about how to run his ads just right. He was so eager to succeed he was once caught clicking up someone else's ad to drive it down the rankings (he later apologized once we realized it was unethical). But he got the basics down and that month he generated 50+ leads on his own using Pipeline Pro Tools. Now let's stop right there... Give Dave some credit. To go from 0 leads, no experience, no unfair advantages, being full time enlisted soldier, getting up at 5am for PT to generating 50 real estate leads is legitimate hard work. But the real hard work came next. Serving those customers on part-time hours. Dave devoted every spare hour of the day to serving those leads and giving them the best experience they could ask for. And it paid off. Huge. Within a few months Dave had a choice to make. Should he quit the Army and start doing real estate full-time? After all, his income from real estate was now quadruple his full-time job. He chose real estate. (Good choice, Dave.) That first year he made over $300,000 in commissions. I'll never forget in his last month I paid him over $50K (happily). Unfortunately this story doesn't have a happy ending. Before Dave retired from the military he was deployed to Afghanistan where he made the ultimate sacrifice and was killed in action. Dave was awesome. Loved his wife Kelly. Loved his kids. Loved his country. And loved his customers too. To this day I still use him as an example of what a great agent should be. Dedicated to serving every client to the fullest. Having the ability to generate a never ending supply of leads, and more importantly a plan to serve them, changed his family's life. The Guerilla Realty family will always be heartbroken that his was cut short. If you have a desire to better your situation and also a willingness to take action then you're exactly the type of agent who needs Pipeline Pro Tools. We reserve 10 spots per week for live demos, if you want to see the software in action. Here's the link to grab a spot. The only thing that might stop you from getting PPT today is if we're sold out in your area. But it only takes 10 seconds to find out. Here's the link for that All the best, -Chris Jones Guerilla Realty |
⚠ Real quick (open please)
| Hey all, Happy Wednesday. Real quick... Next week the price goes up permanently on our software. Until then, we're running a huge promotion. It's the biggest sale of the year, but it's today only. Ends at 11:59PM Pacific time. Until then, you'll get 25% off. Two hundred bucks off. Just use the code "NICEGUY200" at checkout. If you want a quick demo first, click here. If you need to check availability in your city first, click here. The best part abut this promotion is you'll renew at the discounted price forever. (Existing members can take advantage of the promo by re-upping today.) If you have any questions, reply to this email. All the best, -Chris Jones
Guerilla Realty |
Tuesday, September 18, 2018
Traffic 👨👩
| Hey all, It's time for thing 2 in our "Fix What Matters Most" series: Do you attract quality buyers/sellers to your site everyday on autopilot? Traffic. Last week, we talked about what it takes to create a website that is great at capturing traffic and generating you leads. Then we talked about adding another tool to capture mobile traffic as well. The components are simple, but most websites don't have them. If you missed that part of the series, don't skip ahead. Shoot us an email and we can catch you up. It is absolutely critical that you solve the capture part of the equation before you jump ahead to generating traffic. For most agents, getting 100 quality visitors to your site today wouldn't mean anything. They would visit...then leave...and you would probably never know about it. That's why you need lead capture first. But I assume you already have some in place or are working on getting it in place. Once you do, we're ready to talk traffic. Simply put, to drive traffic to your website you have to advertise. Advertising can be daunting because there are thousands of options and even more vendors all promising huge returns. Even worse, they seem to speak in foreign languages talking about CPCs, funnels, targeting, retargeting, re-retargeting and more. The good news is, you don't have to be a tech hero to understand it all. To find a good advertising venue, you only need to use two basic criteria. 1) It must be reliable. Good advertising doesn't work some of the time. It has an action and a predictable result. Every time. This seems obvious, but how many agents do you know that have crawled down the blogging rabbit hole? Sometimes a post goes viral locally and drives visitors to your site while the next two posts produce nothing in the way of traffic. This doesn't make blogging a bad activity, but it certainly shouldn't be a primary advertising option for you. 2) It must be cheap/free. All sources of traffic should be measured simply by cost per lead. To know how much you can spend per lead, you have to do a little math. First, you must know what your average home price is. Take that average home price and multiply it by your average commission side percentage (Ex. $250,000 * 3%). This will give you your average GCI (Gross Commission Income). Most experts would tell you to budget up to 20% of your GCI, but that's too much. In every other industry on earth, 8-10% is the norm. Either way, you should have a max budget per lead your are comfortable spending and not try to justify more because an advertising idea sounds good or is convenient. Don't forget to add in cost of your time. Some advertising options may appear cheap at the outset, but if you add in the cost of your time are big losers. Then when you are examining an advertising option walk it out to a cost per lead. Most of the expensive ones are going to shield their costs by talking around it, but if you ask the right questions you can always boil it down to cost per lead. If it's more than your budget, keep looking. If you are in a market where the average home price is $200k and the average commission side is 3%, that means your budget per transaction is $600. Or put another way, if you close the way an average agent does at 1 deal for every 24 leads (4%), then your budget per lead is $25. Take an open house for example, at $50 per hour time cost, if you spend 4 hrs at an open house and generate 5 leads, then your cost per lead is $40. That's assuming that you spent nothing on signs, balloons, cookies, staging, etc. Is that already over budget? Yup. It's time to flush that marketing method. You can look at every advertising option you have been bombarded and measure them against those criteria. If they don't stack up, keep looking. It would be unfair of me to filter out most of the advertising venues out there and not give you any alternatives that are reliable and cheap so over the next few days, we are going to walk through a few advertising methods that we have developed and tested and definitely meet these criteria. Stay tuned. Until next time, Levi Jones
P.S. - We are raising the price to our lead capture software, but today you can still get it at the old price. Click here to check availability. Or here's a link to book a demo if you want to see how it all works. Guerilla Realty |
Last chance
| Hey all, We are getting ready to announce two new features to our software. When we do, we'll be raising the price of Pipeline Pro Tools significantly. Before that happens, I'm giving you one last chance to get in at the old price — and lock in that price for life. You have today and tomorrow to make it happen. And...if you sign up for the yearly option here's a quick code for an additional $200 just because I'm a nice guy. Get PPT and lock in "old" price Demo the software before you sign up Check if we are sold out in your area Finally, here's the code for $200 off the yearly option: "NICEGUY200" Deal is good until tomorrow night then the price goes up forever. Enjoy. -Chris Jones Guerilla Realty |
Monday, September 17, 2018
Price is going up
| Hey all, We are getting ready to announce two new features to our software. When we do, we'll be raising the price of Pipeline Pro Tools significantly. Before that happens, I'm giving you one last chance to get in at the old price — and lock in that price for life. You have today and tomorrow to make it happen. And...if you sign up for the yearly option here's a quick code for an additional $200 just because I'm a nice guy. Get PPT and lock in "old" price Demo the software before you sign up Check if we are sold out in your area Finally, here's the code for $200 off the yearly option: "NICEGUY200" Deal is good until tomorrow night then the price goes up forever. Enjoy. -Chris Jones Guerilla Realty |
Thursday, September 13, 2018
3 Homes For Sale in Santa Clara County: 889 N San Antonio Road #2000 and more
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